New Year: what do they expect and with what kind of emotions do they celebrate it? New Year: where will they celebrate it and how much will it be cost? How much money do residents ready to waste on the presents to their close people to the New Year holiday?

1. 15.12.16 1
New Year’s Eve
expectations
of residents of
Zaporizhzhia,
december 2016 р.

2. General information about monitoring
Zaporizhzhia, 2016 р.
Waves, 2016 р. Deadline
ROUND # 1 March, 2016
ROUND # 2 June, 2016
ROUND # 3 September, 2016
ROUND # 4 December, 2016
15.12.16 2
Methodologyof the study
The method of gathering the
information
Telephone interview of dwellers of Zaporizhzhia
The population universe
Inhabitants of Zaporizhzhia who are over 18 years old, users of all
mobile operators and landlines in Ukraine
The elected set 829 people
The parameters of quota
 gender
 age
 area of residence
The gathering of information,
ROUND # 4
09 – 13.12.2016
The rate of achievability 31%
The sampling error +-3,4%

3. 15.12.16 3
New Year: what do they expect and
with what kind of emotions do they
celebrate it?

4. 15.12.16 4
New Year: whatdo they expect and withwhat kind of emotions do they meet?
The expectations of inhabitants of Zaporizhzhia from
New Year holiday
Optimists
Pessimists
25,6
42,6

5. 15.12.16 5
New Year: whatdo they expect and withwhat kind of emotions do they meet?
Feelings, emotions…, connected with New Year holiday
There is 33% of citizens of Zaporizhzhia who
have only negative emotions with New Year
holiday
There is 56% of residents who have only positive
emotions with New Year holiday
The positive emotion is the most distributed among
people who belong to intellectual work, while this
positive emotion is not distributed among
pensioners
The dominant feeling is uncertainty
among those people who look at life
with pessimism

6. 15.12.16 6
New Year: where will they
celebrate it and how much
will it be cost?

7. Where will inhabitants of Zaporizhzhia welcome the New
Year holiday ?
15.12.16 7
New Year: wherewillthey celebrate it and how much willit be cost?
In another locality of
Zaporizhzhia region
In another region of Ukraine
In another country
I have not known
yet
There are 4,3% dwellers of Zaporizhzhia are going to celebrate
the New Year holiday out of Zaporizhzhia. More than half of people
who are from 18 to 29 years old worked mainly in intellectual sphere,
who are planning some trips to the relatives, friends or acquaintances.
Public places
«Family circle»
89,9
5,5
Some citizens who are planning to celebrate
the New Year holiday out of Zaporizhzhia,
they are going to waste 2 times more on
the presents to their relatives ,than that
who are going to celebrate it in their town.

8. The average
value for the
category
The most
widespread
concept
847 UAN. 1000 UAN.
1492 UAN. 1000 UAN.
18 – 35 1197 UAN. 1000 UAN.
36 – 55 1161 UAN. 1000 UAN.
56 and older 978 UAN. 500 UAN.
Work in intellectual
sphere/business
owner
1384 UAN. 1000 UAN.
Work in physical
sphere and trade
sphere
990 UAN. 1000 UAN.
Pensioners 1010 UAN. 500 UAN.
15.12.16 8
New Year: wherewillthey celebrate it and how much willit be cost?
How much money do residents ready to
waste on the presents to their close people?
People who are
undecided with
the amount
On average citizens
ready to waste on the
presents
Most often dwellers
ready to waste
People who are not planning to buy any
presents
19,5
28,7
Minimum amount for
the gifts100 грн.
Maximum amount for
the gifts26 тис. грн.
1122 грн.
1000 грн.

9. 15.12.16 9
New Year: wherewillthey celebrate it and how much willit be cost?
How much money do residents ready to
waste on the presents to their close people
to the New Year holiday?
There are 90% of
inhabitants who ready to
waste on the presents up to
2000 UAN.
!
Half of dwellers ready to
waste on the presents to
close people up to 800
UAN.
!
ScaleinUAN
Scale in percentage

10. Our contact information
15.12.16 10

11. 15.12.16 11
Contact information
www.mlsgroup.com.ua
research@mlsgroup.com.ua
+380 97 7213496
+380 50 2826894
Zaporizhzhia
158 Sobornyi avenue, office 245
Department of marketing research and
consulting
MLS group Marketing and Legal Solutions