MELT is a full-service marketing firm.

1. Capabilities 2015

2. What We Do
ASSET
EVALUATION
EXECUTION
STRATEGY
EVENT
EXPERIENTIAL
CONTENT
DEV.
BROADCAST
DIGITAL
SOCIAL
RETAIL
SHOPPER
MARKETING
& ON
PREMISE
DRIVE
PURCHASE
Melt puts the batteries
in your sponsorship flashlight

3. MELT has developed campaigns for the country’s leading brandsWe power up the country’s leading brands

4. Case Studies

5. Coke Zero & ESPN College Game Day
Assignment: Activate Coke Zero’s multi-million dollar investment in ESPN College Game Day
Coke Zero
Section Zero
Produce the best seat
in the house and a
hub of content
integration during
Game Day show
Talent
Integrate Talent
into Section Zero,
such as former
players, coaches
and alumni
celebrities
Social Media
Drive sharing via on-
air activation, ESPN
Game Day Crew
posts and student
challenges for
Section Zero VIP
passes
Retail
Develop retail
extensions to drive
stock-up and social
engagement with
Desmond Howard &
David Pollack
Hospitality
Host Corporate
hospitality for key
customers

6. Coke Zero & NCAA Final Four
Assignment: Develop and execute strategy for $500MM investment in NCAA since 2003
Entertainment
Epicenter
Created and Activate
the The Big Dance
Concert Series since
2003. Now, a 4-Day
Event with top music
acts and 200k Fans
annually
Bracket Town
Execute Coke
Zero Bracket
Town Experience
with Gaming,
Talent and 3v3
Tournament
Advertising &
TV Show
Produced National
March Madness Ad
Campaign and Real
Fans of March
Madness TV Show
with Greg Gumbel

7. Coke Zero & NCAA Final Four
Assignment: Develop and execute strategy for $500MM investment in NCAA since 2003
Social Media
Created content
contest searching for
Real Fans of March
Madness to
incorporate into TV
Show and via Social
Arena
Retail
Built programs in
Wal-Mart, 7-11,
Kroger, Dominos,
Buffalo Wild Wings
and more leveraging
musical talent and
Greg Gumbel

8. Kia & The Southeastern Conference
Assignment: Put Kia into the consideration set for Southeastern Car Buyers
SEC Sponsorship
Negotiated a 4-year
deal for Kia to be the
official automotive
vehicle of the SEC
Talent
Integrated SEC
legendary
coaches (Pat
Dye, Vince
Dooley and
Gene Stallings)
at events
Lead Generation
iMELT survey and
research software,
identifies and targets
leads and send back
to dealerships
Event Experiential
Created SEC
Fanfare activation for
both Football and
Basketball
Championships
Dealerships
Created SEC
Dealership
activation kits and
test drive
incentives

9. Reese's & The Senior Bowl
Assignment: Secure a sponsor for The Senior Bowl – the 1st stop on the Path to the NFL Draft
Senior Bowl
The only College All-Star
to have full NFL Coaching
Staffs and appear on NFL
Network. Based in
Mobile, it’s the first
recruiting event for the
NFL Draft.
Talent
Top 106 College Senior
Players, as well as
Coaches and Staffs
from all 32 NFL Teams
Sponsorship Sales
MELT sold a 4-year
integrated title sponsorship
to Reese’s to include
broadcast, on-site,
digital/social and retail
activation rights
Results
Activated in 55k+ stores.
Leveraged social media
integration with Phil Savage,
Senior Bowl GM to pick
perfect combos. Custom
Reese’s Under Armour
uniforms.

10. Gildan & ESPN ESPN New Mexico Bowl
Assignment: Activate Gildan’s ESPN New Mexico Bowl Sponsorship
Advertising
Created a campaign
to highlight Gildan t-
shirts and and the
Gildan New Mexico
Bowl as your Favorite
Things for the
Holidays across radio
and OOH
Event/Experiential
Create on-site photo ops,
instant win games and social
media promotions to
generate awareness and
drive traffic to Gildan.com via
Balloon Fiesta, Gildan Bowl
and Charleston Classic
Social Media
Created Instagram sweeps and
social aggregator in-game to
submit your favorite things to
win online gift cards, tickets
and the ultimate vacation at
gildan.com via #gildanfavorites
Retail
In-store displays,
and custom POS
signage for the
#gildanfavorites
sweeps

11. Additional Power

12. • Palladia & My Space: Two-hour Hangout Festival highlight show and a one-hour Flaming Lips cover of the
“Dark Side of the Moon” show
• CBS: Four Final Four documentaries hosted by Greg Gumbel airing pre-tip off from 2011 through 2014
• ESPN U: Live to tape show of SEC Beach Fest showcasing last three national champion coaches: Nick
Saban, Gene Chizik and Les Miles
• Facebook & MMOD/MML Live Stream: Coke Zero Countdown Concert from Final Four
• Maxim Live Stream: Ludacris performs from Super Bowl Party
• Food Network: Produced a Coach-Chef Cook-off featuring top San Antonio Chefs and Final Four Coaches
• ESPN, ESPN2 and Comcast: Produced 50+ episodes of Full Throttle TV capturing the lifestyle of the
NHRA
MELT Productions, led by CBS Emmy Award Winning Producer, Craig Silver, has
produced award winning national TV, social and digital content

13. MELT Productions has created a new JV with Aspire Entertainment
Mark Ciardi, Aspire Founder and Award Winning
Disney and Sports Documentary Producer
Disney’s largest producer of live action sports
inspiration films
• Award winner for ESPN 30 for 30, Big Shot
• Founder of Aspire Entertainment, new venture
with Google designed to capture the most
inspiring sports content to be shared across all
mediums

14. MELT has extensive shopper marketing and retail promotion experience

15. MELT has activated across channels and accounts

16. MELT Represents the marketing for key talent
Led by Pat Dye Jr., Sports Trust manages
55+ current NFL athletes and has
managed 500+ over the past 30 years
MELT also represents Tennis Legend,
Jimmy Connors
Melt Aligns with SportsTrust to Manage
Marketing Endorsements with Their NFL
Players

17. MELT represents LakePoint, the ultimate youth sports vacation destination
• 6MM+ visitors annually
• 40 Sports
• 30 Hotels, 50 Restaurants and 75 Retail Stores combined
• Equivalent in size to Disney World, Animal Kingdom,
Epcot, ESPN Wide World of Sports and Downtown Disney
combined

18. MELT is an award winning agency recognized by its peers

19. How can we into your business?
www.meltatl.com