3. Question: 1
Elucidate various functions of the industrial
resellers considering the situation of export oriented
RMG sector of Bangladesh.
4. Industrial Reseller
An industrial reseller is a company or individual
that purchases raw materials with the intention of
selling them rather than consuming or using them.
This is usually done for profit.
11. Channel members
Channel members are those persons or individual who involves in
the buying and selling of goods and services in the market.There
are five types of channel members.
12. Types of industrial marketing channel members
Agents
Brokers
Jobber
Merchant wholesaler
Drop shipper
13. Question:3
How can you manage channel conflict in a dynamic and
competitive market situation?
14. Conflict is a difference of ideas or opinions.
Channel conflict is a situation in which channel members
have to compete against one another.
15. Causes of conflict
Overlapping among the marketing functions.
Limited resources.
Interdependence of reseller and manufacturer.
16. Manage the conflict
• The relative size of gross margins.
• Responsibilities of maintaining inventories.
• Restrictions on account solicitation.
• Overlapping territories.
17. Conflict is not always bad
• Conflict encourages new thinking
• Conflict raises questions
• Conflict builds relationships
• Conflict opens minds
• Conflicts beats stagnation