New trends in nutraceuticals & fuctional foods chemvera -30-6-2020 mm1
•
1 like•1,204 views
We are pleased to introduce ourselves as a Speciality food Ingredient, flavour & Speciality Nutraceutical Ingredient Distribution house based out of Mumbai, India, specialising in the distribution of ingredients to the Food, Beverage , Dairy , Bakery and Nutraceutical industries segment We specialise in growing the market share for our Principals, by technical expertise and solution providing abilities. Our primary focus is on concept selling ensuring a longer product life cycle for our Principals, and also providing a niche to our clients, wherein, they are provided quality products through our focused distribution network in all regions of India. We have sales personnel present in Mumbai as well as New Delhi who focus on specific sectors mentioned above herein. We are keen to be associated with your company for the distribution of your products in the Indian Market. To begin with we would like to Import a food Ingredient and Flavour & Speciality Nutraceutical Ingredient range from your company. We would like to have a long term Business association with your company. With our experience of more than a decade of Marketing Speciality food Ingredient & Speciality Nutraceutical ingredient in India, I am confident that with your support we can grow together in this market.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to New trends in nutraceuticals & fuctional foods chemvera -30-6-2020 mm1
Similar to New trends in nutraceuticals & fuctional foods chemvera -30-6-2020 mm1 (20)
Recently uploaded
Recently uploaded (20)
New trends in nutraceuticals & fuctional foods chemvera -30-6-2020 mm1
- 1. Making the difference TRENDS IN NUTRACEUTICALS & FUNCTIONAL FOODS By Mahendra Mehta Vice President. Chemvera Specialty – Food & Nutra 108 , The summit Opp. Cinemax Andheri Kurla Road , Andheri East . Mumbai – 400093 Mahendra.mehta@Chemvera.com Mobile:- 9322597043
- 2. Introduction Chemvera Specialty Chemicals Pvt. Ltd. Food and Nutraceuticals Division
- 3. Making the difference Nutraceuticals -Classification Nutraceutical, the term coined from “Nutrition”and “Pharmaceutical” The term “Nutraceuticals” is often interchanged with “ functional foods” even though there are subtle differences between the two. Nutraceuticals are “naturally derived bioactive compounds-dietary supplements and herbal products and have health promoting, disease preventing or medicinal products.” Functional foods are foods which contain an ingredient that gives that food health promting properties over and above its usual nutritional value. For Ex.: ProbioticYoghurts
- 4. Making the difference Food ingredients we currently offer Food color & Natural food color Flavor & Flavor enhancers Hydrocolloids & Gums Fiber Emulsifier & stabilizer Natural Preservative Antioxidant Savory flavor enhancer Food Enzymes Cocoa powder range Fruit Juice concentrate range Whey Proteins concentrate range Starches – Modified & Pregelatinized Sweetener Blends Cheese & Cheese product Soya product range Vitamins & Mineral
- 5. Making the difference Major Nutraceutical ingredient • Whey protein concentrate, Soya protein concentrate, Beta carotene, Tocopherols, Lutine • Ginkgo bilada extract, Bilberry extract, Cranberry extract, Grape seed extract • Stevia extract, EPA & DHA, Astaxanthin, Ginseng, Garcinia cambogia, Omega 3 • Creatine, Glucosamine, Milk thistle, St. Johns wort, cystine, Glutamine
- 6. Making the difference Segments we serve in Nutraceuticals application Weight Management Digestive Health Joint Health Brain Health Muscle and tissue recovery Amino acid fortification Mineral Fortification Protein Fortification Vitamin fortification
- 7. Making the difference Why partner with us? Application knowledge Team has rich experience of several years in providing technical solutions to target customer segments Regular skill / knowledge enhancing training sessions conducted by reputed professionals in the field Broad customer base Chemvera serves all food ingredient customer segments across all key states in India Through acquisitions and organic growth, Chemvera aims to be a nationwide distribution platform Distribution excellence Chemvera understands local market dynamics and customer needs Strong network Good connections at the top level executives in the food & Nutraceutical and allied industries in India Marketing Regular participation in conferences, exhibitions across the country and aboard Implementation of CRM software for Salesforce in the company for efficient sales tracking and lead management Strong supplier relationship Successful at closely working with suppliers to come-up with new products for the market
- 8. Making the difference Chemvera Specialty Core Team Niharika Jain - Promoter •Reliance Industries Limited – Strategy and Supply Chain, Polymer Division •A.L.A. Chemicals Pvt. Ltd. – National Business Development Manager – Liquid Stabilizers and Ca/Zn Stabilizers •Indian School of Business, Hyderabad – MBA (FT Rankings: 24th in the World and Number 1 in India) •Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in Polymer Engineering and Technology (Number 1 Chemical Engineering Institute in India) Mahendra Mehta - Vice President - Food & Nutraceuticals •Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in Food Engineering and Technology (Number 1 Chemical Engineering Institute in India) •30+ years experience in sales and marketing of food ingredient, flavour & nutraceutical ingredient in companies like Firmenich, Bayer India (Symrise), Mane India, IMCD India, Merck and Roha Dyechem
- 9. Making the difference NUTRACEUTICALS- AN INTRODUCTION “ A food or part of food or nutrient, that provides health benefits, including the prevention and treatment of a disease.” Plants, Animals and Micro-organisms- Source of Nutraceuticals ingredients. Vitamins, Minerals, Proteins, Probiotics, Fatty acids, Amino Acid -Major ingredients. Formulations -Powder, Pills, Tablets, Capsules, Bars, Food and Drinks.
- 10. Making the difference “Nutraceuticals” viz-a-viz “Pharmaceuticals” Parameters Nutraceuticals Pharmaceuticals Prevention and Wellness Primary FOCUS Secondary FOCUS Medical Supervision Not Required Required FDA Approval Not Required Required Prescription Not Required Required Results Slow but effective Fast; may have side effects Diseases Nutraceuticals Used Cardiovascular Diseases Soya foods, Antioxidants, Dietary fibers, Omega-3, Poly unsaturated fatty acids, Vitamins, Minerals, Polyphenol, Flavonoids Diabetes Lipoic acid, Dietary fibers (Psyllium) Obesity Herbal stimulants (Caffeine, Green Tea), Buckwheat seed proteins, Glucomannan, Chitosan, Fenugreek, Gymnema sylvestre, Vitamin C Cancer Flavonoids, Soyfoods, Lycopene, Saponins, Beet roots, Turmeric rhizomes Anti Inflammatory Activities Curcumin, Gamma Linolenic acidSource: International Journal of Recent Advances in Pharmaceutical Research Major Health Issues/Diseases
- 11. Making the differenceCLASSIFICATION OF NUTRACEUTICALS Functional BeveragesFunctional Foods Nutraceuticals Dietary Supplements Vitamins & Minerals Herbal Ayurvedic Extracts Algae Extracts Functional F&B Probiotic & OthersProtein Supplements Protein Powder Plant Extracts Probiotic Fortified Omega Fatty Acid Fortified Protein Bars & Others Energy Drinks Sports Drinks Fortified Juices
- 12. Making the difference Functional Foods Business Focus Key categories § Energy, Digestive Health , § Cognitive, bone, joint & heart health § Weight management & Sport Nutrition § Mood enhancement § Skin & beauty Key players (key brands) § PepsiCo (Quaker, Gatorade) § Coca-Cola (Vitamin Water, Odwalla) § Kellogg (Special K, Kashi) § Nestle (Nesquick, PowerBar) § Danone (Activia, Essensis) § Unilever (Slim-Fast, Blue Band) § Yakult Honsha (Yakult 400, Jole)
- 13. Making the difference Facilitating Market Growth for Nutracutical product ➢ Simplified approval process to market and label health claims ➢ Increased awareness about food & chronic disease linkages ➢ Gained acceptance about personalized medicine ➢ Incentivized customers to consume better-for-you products ➢ Advanced food processing techniques ➢ Demonstrated premium pricing potential
- 14. Making the difference Process for Bringing Functional Foods to Market ❖ Identify relationship between food component and health benefit ❖ Demonstrate efficacy and determine intake level necessary to achieve desired effect ❖ Demonstrate safety at efficacious levels ❖ Develop suitable food vehicle for bioactive component ❖ Demonstrate scientific sufficiency of evidence for efficacy ❖ Communicate benefits to customers ❖ Conduct in-market confirmation of efficacy and safety
- 16. Making the difference Major company in Food & Nutraceutical segment
- 17. Making the difference Major Nutraceuticals Company in India
- 18. Making the difference GREEN TEA EXTRACT ACTIVES: Polyphenols, Catechins, Caffeine Benefits: Antioxidant, reduces risk of CVD, enhances humoral and cell mediated Immunity. a) Cancer prevention b) Reduce LDL levels c) Anti aging properties d) Weight loss e) Prevent oxidative stress-Polyphenols
- 19. Making the difference GREEN COFFEE BEAN EXTRACT Weight Loss Supplement: Active- Chlorogenic acid, Prevents the liver from releasing glucose into the blood stream, a well- known cause of weight gain. lower and maintain healthy blood pressure, as well as boost metabolism Improves diet-induced insulin resistance
- 20. Making the difference GRAPESEED EXTRACT Active: Oligomeric Proanthocyanidins (OPC) Helps protect cells from free radical damage & promotes healthy circulation and cholesterol, as well as reduce swelling from injury and help with eye disease related to diabetes. 20 times more potent than Vit C & 50 times stronger than Vit E. End use: capsules, shots, shakes, gummies, gels, bars, powder mixes
- 21. Making the differenceMilk Thistle Used as a liver tonic for centuries with varying degrees of success Uses: Antidote for poisonous mushrooms, Hepatitis C, Liver function aid/ “cleanser”, and Liver repair. Interactions: Nil Common Dosage: 200-800mg daily Side Effects: Laxative effects, vaginal bleeding.
- 22. Making the difference OMEGA 3 FATTY ACID Essential fatty acids, a class of nutrients needed for our body to function normally. These are the fats of life which help our cells to function properly. Omega-3 cannot be produced be our body and should be supplied through the diet. There are 2 very important types of Omega 3 acids , namely EPA and DHA
- 23. Making the difference OMEGA 3 FATTY ACID:HEALTH BENEFITS Reduces cardiovascular risk factors Reduces morning stiffness, swollen joints and rheumatoid arthritis Lowers the risk of cancer Reduces inflammation throughout the body Reduces the risk of obesity Maintains fluidity of cell membranes
- 24. Making the difference FUNCTIONS OF OMEGA-3 FATS ➢ Relaxation and contraction of muscles ➢ Blood clotting ➢ Digestion ➢ Fertility ➢ Cell division ➢ Growth ➢ Movement of calcium and other substances in and out of cells.
- 25. Making the difference SOURCES OF OMEGA 3 FATTY ACID ➢ Fish and Fish oil: Sardines, salmon, tuna, trout, cod ➢ Nuts and Seeds: Walnuts, flaxseed ➢ Veggies: Spinach, cauliflower, brussels sprouts etc. ➢ Oil: Flaxseed oil, soybean oil. ➢ Beans: Kidney beans, pinto and mungo beans ➢ Eggs ➢ Algae
- 26. Making the difference DHA-DOCOSAHEXANOIC ACID A type of Omega-3 fatty acid, an essential f.a which cannot be produced be our body and should be supplied through the diet. Applications: muesli bars, sport bars and other DHA fortified products.
- 27. Making the difference VITAMINS Fat Soluble Vitamins Vitamin A: Acts as antioxidant, essential for growth and development, maintains healthy vision, skin and mucous membranes, may aid in the prevention and treatment of certain cancers and in the treatment of certain skin disorders. Vitamin D: Essential for formation of bones and teeth, helps the body to absorb and use calcium. Vitamin E: Antioxidant, helps to form blood cells, boosts immune system. Vitamin K: Essential for blood clotting.
- 28. Making the difference Water Soluble Vitamins Vitamin C: Antioxidant, necessary for healthy bones, gums, teeth and skin. Helps in wound healing, prevent from common cold Vitamin B1: Helps in carbohydrate metabolism, essential for neurological function. Vitamin B2: Energy metabolism, maintain healthy eye, skin and nerve function. Vitamin B3: Energy metabolism, brain function Vitamin B6: Helps to produce essential proteins, convert proteins to energy Vitamin B12: Help in producing genetic material, formation of RBC, maintenance of CNS, synthesis of amino acids, involved in metabolism of protein, fat and carbohydrate.
- 29. Making the difference Vitamin like Compounds L- Carnitine: Helps in oxidation of fatty acids, role in oxidative phosphorylation, Choline: Lipotropic agent, used to treat fatty liver and disturbed fat metabolism, Inositol: For amino acid transport and movement of Potassium and sodium, Taurine: Helps in retinal photoreceptor activity, bile acid conjugation, WBC antioxidant activity, CNS neuromodulation, platelet aggregation, cardiac contractibility, sperm motility, insulin activity
- 30. Making the difference MINERALS Calcium: essential for bone and teeth, maintaining bone strength, Nerve, muscle and glandular function, blood clotting, Iron: energy production, Hb, oxygen transport, Magnesium: for healthy nerve and muscle function, bone formation, Phosphorous: energy production, phosphorylation process, bone and teeth, for genetic material, Cobalt: component of Vit. B 12 and B 12 coenzymes, Copper: Hb and collagen production, function of heart, energy production, absorption of Iron, Iodine: proper function of Thyroid gland, Chromium: with insulin it helps in conversion of carbohydrate and fat into energy, treatment of diabetes Selenium: Antioxidant, functioning of heart muscle, part of GPX enzyme, Zinc: Essential for cell reproduction, for development in Neonates, wound healing, production of sperm and testosterone hormone.
- 31. Making the difference Whey protein product
- 32. Making the difference Weight Loss supplement
- 33. Making the difference Why partner with us? Application knowledge Team has rich experience of several years in providing technical solutions to target customer segments Regular skill / knowledge enhancing training sessions conducted by reputed professionals in the field Broad customer base Chemvera serves all food ingredient customer segments across all key states in India Through acquisitions and organic growth, Chemvera aims to be a nationwide distribution platform Distribution excellence Chemvera understands local market dynamics and customer needs Strong network Good connections at the top level executives in the food & Nutraceutical and allied industries in India Marketing Regular participation in conferences, exhibitions across the country and aboard Implementation of CRM software for Salesforce in the company for efficient sales tracking and lead management Strong supplier relationship Successful at closely working with suppliers to come-up with new products for the market
- 34. Making the difference PROBIOTICS live bacteria and yeasts that are good for health, especially digestive system Types Of Probiotics: 1. Lactobacillus-most common probiotic. Found in yogurt and other fermented foods. Different strains can help with diarrhoea and may help with people who can’t digest lactose, the sugar in milk. Lactobacilli-casei, acidophillus 2. Bifidobacterium-Found in dairy products. It helps ease the symptoms of irritable bowel syndrome (IBS) Bifidobacteria- bifidum, breve, longum, thermophilum
- 35. Making the difference PROBIOTIC PRODUCTS
- 36. Making the difference Probiotic Beverage
- 37. Making the difference Co-Q10 Also known as ubiquinone, ubidecarenone a coenzyme that is ubiquitous in the bodies of most animals Sources: particularly high in organ meats such as heart, liver, and kidney, as well as beef, soy oil, sardines, mackerel, and peanuts help to prevent heart failure, as well as cancer, muscular dystrophy, and periodontal disease. It is also said to boost energy and speed recovery from exercise.
- 38. Making the difference WEIGHT MANAGEMENT ➢ Promotes weight loss & increase serotonin levels ➢ Reduce hunger and appetite ➢ Suppressing carbohydrate conversion into fat ➢ Regulate fat related gene ➢ Attenuate the increases in oxidative stress, and insulin resistance Ingredients: Garcinia Cambogia Fruit Extract Contains HCA, Alpha Lipoic Acid, Vitamin C (Ascorbic Acid) and Vitamin B6 (Pyridoxine).
- 39. Making the difference DIABETIC MANAGEMENT • Balance Healthy Glucose metabolism • Increase Insulin Sensitivity • Raise Glycogen storage in muscles • Raise the rate of glucose removal from blood • Balance Cholesterol • Reduce the risk of Insulin resistance • Drive nutrient uptake by muscles • Protect Liver cells and enhance Liver functions • Increase muscle performance in workouts INGREDIENTS: Fenugreek seed extract, Cinnamon bark extract, Clove, Pterocarpus marsupium, Gymnema Sylvestre extract, Alpha Lipoic Acid and Chromium Polynicotinamide
- 40. Making the difference Chocolate bars Orange Juice Mini meal - Butter Milk drink FUNCTIONALFOODS:EXAMPLES OMEGA3
- 41. Making the difference FUNCTIONAL FOOD EXAMPLES – OMEGA 3
- 42. Making the differenceFUNCTIONAL FOOD EXAMPLES - PROBIOTICS
- 45. Making the difference Whey protein base supplement .
- 46. Making the difference Energy Drink with Zero Caloreis
- 47. Making the difference Protein health Food
- 48. Making the difference FUNCTIONAL FOOD EXAMPLES - HIGH FIBRE
- 51. Making the differenceFUNCTIONAL FOOD EXAMPLES: FUNCTIONAL WATER
- 52. Making the difference FUNCTIONAL FOOD EXAMPLES - CHOLESTEROL ABSORPTION
- 53. Making the differenceFUNCTIONAL FOOD EXAMPLES - SUPERFRUITS, SUPERFOODS, ANTIOXIDANTS
- 54. Making the difference CONCENTRATED FUNCTIONAL FOODS (ENERGY SHOTS)
- 55. Making the difference FUNCTIONAL FOOD EXAMPLES – ENERGY DRINKS
- 56. Making the difference FUNCTIONAL FOOD EXAMPLES - BEAUTY FOODS -COSMECEUTICALS
- 57. Making the difference – t *Enhancement D FORMULATION PRODUCTS : FMCG (CATERINGTONUTRITIONALNEEDS)
- 58. Making the difference 9th FORMULATION PRODUCTS : FMCG (CATERINGTONUTRITIONALNEEDS)
- 59. Making the differenceFORMULATION PRODUCTS : FMCG (CATERING TO NUTRITIONAL NEEDS)
- 60. Making the difference Chemvera Specialty Core Team Niharika Jain - Promoter •Reliance Industries Limited – Strategy and Supply Chain, Polymer Division •A.L.A. Chemicals Pvt. Ltd. – National Business Development Manager – Liquid Stabilizers and Ca/Zn Stabilizers •Indian School of Business, Hyderabad – MBA (FT Rankings: 24th in the World and Number 1 in India) •Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in Polymer Engineering and Technology (Number 1 Chemical Engineering Institute in India) Mahendra Mehta - Vice President - Food & Nutraceuticals •Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in Food Engineering and Technology (Number 1 Chemical Engineering Institute in India) •30+ years experience in sales and marketing of food ingredient, flavour & nutraceutical ingredient in companies like Firmenich, Bayer India (Symrise), Mane India, IMCD India, Merck and Roha Dyechem
- 61. Making the difference Thank You Thank You