1. Lydia Flecha
Email: lmflecha07@gmail.com Cell: (414) 517-7232
15+ years of strategic leadership in business development, project management, process improvement,
and software development. Specializing in customer relationship and strategic alliances to deliver
complex cross functional projects across various industries helping multibillion dollar acquisitions like
Wachovia and Wells Fargo integration in domestic and global markets.
Highlights
*15+ years as Business Analyst *Ability to adapt quickly
*Experienced in Project and Product management *Quantitative and Analytical expertise
*Cross-functional collaborator and team player *Exceptional in requirements gathering
*Excellent written and verbal communication *Knowledgeable in Agile and Waterfall
*Diverse industry and functional knowledge *Quick Learner
Professional Experience
Industry: Services
ServiceMaster - Franchise Services Group 2016-Present
Senior Business Analyst
• Collected and analyzed data to enable decision making and process improvement for specialty
area(s)
• Cull high/complex data and extrapolated trends and patterns. Identified opportunity trends and
recommend solutions.
• Worked with internal/external customers to implement recommended solutions for specialty
area(s). Tracked and reported impact of implemented changes.
• Designed and prepped various reports, charts, graphs to depict trends. Coordinated and presented
various summaries and briefings to senior management.
• Continuously improved reporting procedures and succinctly reported to various levels of
management.
• Remained current on all available internal tools used to analyze pertinent business metrics.
Industry: Transportation
FedEx Services – Global Revenue Testing 2016-2016
Senior Business Systems Analyst
• Partnered with Global Revenue Testing member and Go To Market member to research and
analyze the feasibility of Global Revenue Testing utilizing the Quality Center test tool
• Created presentation documenting the findings of the researched and analysis done above
• Created Quality Center testing tool knowledge-based documentation specific for the Global
Revenue Testing team
Industry: Transportation
TEK Systems – FedEx Services – Digital Access Marketing 2015-2016
Senior Business Analyst (Contract)
• Managed the Ship Date Rationalization Phase 2 post load Beta testing across multiple teams.
Performed customer role-playing from creating shipping labels to delivery. Documented before
and after launch experiences as part of the 80% defect reduction goal.
• Worked with RDA/DA leads and collaborated with Brand, Legal and Content teams to finalize
the verbiages for Tracking related features as part of Ship Date Phase 3. Documented and shared
the lesson learned with the external teams resulting in standardizing the brand and legal approval
process.

2. Lydia Flecha
Email: lmflecha07@gmail.com Cell: (414) 517-7232
• Developed 200+ test scenarios against the baseline as part of Ship Date Rationalization Phase 3
UAT (User Acceptance Testing) while collaborating with several functional leads.
• Partnered with DA lead and DUX team to define the design and requirements for Mobile Web
Tracking user experience. The new design is targeted to impact 50% of FedEx Tracking traffic
generated via mobile devices.
• Partnered with eMars IT team and provided analytical and thought leadership to enhance and
champion the 2nd
generation EDTW dashboards and reports. Performed analysis and reporting of
the EDTW metrics, which helped gain executive visibility and identified an opportunity to
enhance delivery time window by 10-15%.
• Defined business requirements and UX design for FedEx Delivery Manager Enhancements
Iteration 2 and 3. Working in the Agile Iterative model, this effort will help facilitate successful
conversions and overall incremental registrations.
• Created and managed knowledge-based repository on purple hub for onboarding new team
members. Helped transition and ramp up new team member within the Visibility team.
Industry: Banking
U.S. Bank 2012-2015
Senior Business Technology Analyst
• Defined comprehensive business requirements for $5 million Securities Processing Query &
Reporting (SPQ&R) project. Automated existing legacy system resulting in a 30% resource
optimization and an estimated cost saving of $20 million over 10 years.
• Led the User Acceptance Testing team of 80 members in developing test plan, test scenarios,
conducting testing and defect management for the SPQ&R business process improvement
project. As a Subject Matter expert in Securities, Annuity, Equity and Mutual fund products,
provided guidance to US Bank management teams in business decision making and helped share
knowledge and train less senior team members.
• Performed customer interviews, primary research and surveys to understand customer needs.
Translated and documented customer needs into Product roadmap ensuring that capabilities
matches best customer expectations while generating optimal business value.
• Managed key corporate initiatives as Cost Basis, Pivot Trading Platform, Form 5500 Redesign,
Trade Advice Redesign and Money Market Reform as a project manager following the waterfall
model. Successfully delivered solutions to comply with financial regulations and thus mitigated
potential fines and penalties in the scale of $1.0M.
• Developed marketing and sales readiness documentations for new product and solution offerings.
Conducted end-user training sessions to sales teams in order to accelerate the adoption of the
solution among the business users.
Industry: Retail Brokerage
Thomson Reuters – BETA Systems 1999-2012
Senior Business Analyst
• Acted as a module lead within a cross functional team to implement the $15.1 billion Wachovia
and Wells Fargo merger, one of the largest brokerage merger in U.S. history. Responsible for
end-to-end integration of my products, conducted gap analysis, business requirements, design,
testing, defect management, implementation, post-implementation support and end-user training.
• Played a key role in the customer and data acquisition following $6.8 billion Wachovia Securities
and AG Edwards merger. As a product lead and project manager, worked with cross functional
teams to implement and execute fast track integration strategies.
• Established standard practices and defined modular solutions which helped in successfully
conducting a series of strategic mergers and integrations such as Vanguard Services, AG Edwards

3. Lydia Flecha
Email: lmflecha07@gmail.com Cell: (414) 517-7232
& Sons, Crowell Weedon and LPL Financial within a year timeframe.
• Defined business requirements for the Cost Basis Regulatory project. Understanding customer
needs developed new cost basis workflows and reports which helped to ensure SEC compliance
and thus mitigate millions of dollar in financial penalties.
• Provided product support and expertise to our 30+ brokerage firms and thus helped build long
term partnerships with the clients.
Education
Ottawa University
BA, Human Resource Management, Management
GPA 3.56, Honors: Cum Laude
ITT Technical Institute
Associate – Information Technology
GPA 3.95 with Highest Honors
Achievements
• Recipient of U.S. Bank Platinum Award 2015 and Bronze Award 2014
• Recipient of various Thomson Reuters Recognition Awards
• Member of the National Vocational Technical & Alpha Beta Kappa Honor Society
• Seven consecutive quarters ITT Technical Institute Highest Honors
Other Activities
• Volunteer: Habitat for Humanity, Juvenile Diabetes Walk, Americas Score Soccer, Special
Olympic Summer Games, Hunger Task Force, Toys of Tots