Entertainment, IoT, mobile data offloading, AR/VR, and cloud computing will drive unprecedented demand for bandwidth that exceeds the capabilities of copper networks. Fibre broadband is needed to support the growth of 4K and 8K streaming, billions of IoT devices, offloading of mobile data traffic to WiFi networks, bandwidth-intensive AR/VR applications, and increasing traffic to and from cloud data centers. Fibre is the only technology that can provide the capacity and reliability required to power these new applications and services fueled by ongoing innovation.

1. UseCasesfor
FTTHBroadband
Why do we need Gigabit-Speed
Broadband?

2. Entertainment
Continued growth and innovation in
the entertainment sector will create
unprecedented demand for
bandwidth from fixed connections.
2Luke Kehoe

3. Evolution of Streaming Services
CDNs will carry 71% of Internet Traffic by 2021 (Cisco).
Innovation in on-demand content:
• Consumers are gravitating towards larger displays with
higher resolutions across all mediums.
• Content providers such as Netflix and Amazon are
rapidly increasing the availability of 4K HDR content on
their platforms.
• Traditional pay-tv providers such as Sky in Europe and
Comcast in the US are now offering on-demand 4K
content and are trialling 4K linear streaming of events.
• Apple, Disney and Marvel are developing their own
streaming services, widening the appeal of the
streaming age and targeting new niches.
3Luke Kehoe

4. Why Fibre?
• Without Fibre, there will be insufficient capacity
available to handle multiple concurrent 4K streams,
which each require 25Mbps of throughput.
• The move to 8K content, critical for VR applications, will
only be possible with the capacity delivered by fibre.
• Just as copper broadband revolutionised the
entertainment industry, giving rise to services such as
YouTube, fibre offers the capacity that future
innovations will demand.
• Fibre will hasten the death of traditional pay-tv services,
aiding the increased proliferation of IPTV.
4Luke Kehoe

5. TheIoT
Revolution
As we connect everything around us
to the Internet, capacity demands
will soar exponentially.
5Luke Kehoe

6. Connecting Everything to the
Internet
The number of IoT connections is projected to surpass 75
billion by 2025 (Statista).
Mass Scale
• IoT applications such as connected door locks and air
quality monitors demand a limited portion of network
bandwidth individually.
• However, the density of these IoT devices, which will
exist alongside other traditional use cases such as
aforementioned streaming, will induce unprecedented
capacity demands on fixed networks.
• Smart devices such as monitoring cameras require
constant, uninterrupted access to a fixed network that
delivers a high QoS.
• Mission critical IoT applications such as remote surgeries
and health monitoring demand ultra-low latency.
6Luke Kehoe

7. Why Fibre?
Fibre is the only technology that can facilitate
the predicted density explosion of IoT
devices.
• Low latency and an unrivalled QoS ensures mission
critical applications can operate without delay.
• As the growth of the IoT will involve the sharing of
bandwidth between more devices than ever before, only
fibre can facilitate future capacity demands.
• Unlike smartphones or Smart TVs, simple IoT devices do
not currently boast the ability to react to changing
network conditions, meaning they require the reliability
that fibre delivers.
• The back-end for IoT applications will require a high
bandwidth connection to compile and extract trends
from data in real-time.
7Luke Kehoe

8. 8
Facilitating traffic offloaded from the RAN to fixed networks.
Luke Kehoe

9. Why Fibre?
Mobile offload to Wi-Fi already exceeds cellular data traffic.
9
• As the level of traffic carried by the RAN continues to
skyrocket, there is a requirement to offload this traffic
to fixed networks to prevent congestion and free up
valuable spectrum.
• The most effective way to alleviate congestion on the
RAN is to offload traffic to a Wi-Fi network, which
requires a fixed connection for backhaul.
• Fibre is the only fixed connection that boasts the
capacity to facilitate the offloading of data and voice
traffic to a Wi-Fi network.
• In this scenario, the offloading of traffic will deliver an
enhanced experience for customers using the RAN
and allows mobile providers to meet SLAs.
Luke Kehoe

10. Supportingthe
GrowthofAR&VR
Immersive Applications will usher in a new
era of services and experiences.

11. Why Fibre?
A VR Live Stream will require throughput in excess of
500Mbps for fluid playback.
• The increasing prolificacy of AR & VR in industries such
as gaming and education will give birth to new services.
• VR applications will enable true-to-life experiences, such
as Holographic Calling and Immersive live streaming.
• Applications such as VR increase the amount of
bandwidth required, on an exponential scale, as each
stream is duplicated twice for two eyes.
• The growth in availability of FTTH broadband will
stimulate an environment in which application
developers design products that require high
bandwidth.
11Luke Kehoe

12. Cloud
Computing
Fixed networks will support the
continued evolution of SaaS and
traffic to and from data centres.

13. Why Fibre?
Global Cloud Data Centre Traffic will breach 19.5ZB by 2021
(Cisco).
• The continued growth of Azure, AWS and Cloud Platform
for downstream, and particularly, upstream traffic will
choke today’s copper networks due to their upload
bandwidth limitations.
• New Applications for Software as a Service (SaaS), such
as the processing and rendering of online games
remotely, requires rapid response times and extreme
transmission reliability.
• As we enter the era of artificial intelligence, deep
learning and neural networking, fibre will be required to
distribute outputs in real-time.
• As “rush hour traffic” is surging at a faster pace than
off-peak traffic, the capacity offered by fibre will be
necessary for future-proof connectivity.
Luke Kehoe 13

14. WhyFibre?
Luke Kehoe 14
Soaring traffic
demands presented
by CDNs, driven by
increasing prevalence
of 4K, 8K, linear live
streaming and IPTV
will cause copper
networks to flounder.
The IoT Revolution
will create
unprecedented
demand on fixed
networks due to the
massive density of
connections.
The growth of mobile
data traffic is
unsustainable, and
only offloading to a
fixed network will
liberate spectrum.
The incoming tidal
wave of AR&VR
applications will
create entirely new
bandwidth
requirements.
Cloud Computing will
continue to demand high
throughput from fixed
networks, exacerbated by
services such as SaaS.
Gigabit-Class connectivity will
encourage developers to create
new services and rush hour
traffic continues to skyrocket.

15. “FibreOpticisbecoming likeelectricity.Ifyoulook
athowelectricityspreadacrosstheglobe100
yearsago,that’swhat’shappeningnowwith
fibre.”
-ReedHastings