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  1. 1. Before choosing which images to select for my project, I took a number of pictures so I had achoice. There was a lot of deliberation in which image was best for ideal magazine I was trying tocreate. I wanted the model to be looking at the camera for the front cover to establish arelationship and understanding of my Indie demographic. The front cover of my magazine wasedited several times before I decided on my final cover image. Likewise, the small feature imageswere also important, I needed the right image, and so made sure I had at least two shots of eachmodel so I could decide which to use.
  2. 2. The masthead of my magazine is in a quirky, and simple, unlike most magazines in the market, it isn’t just blacked capitals, it’s softer than most magazines. Because this font is different than conventional music/any magazines alike, it makes the audience exclusive. The dateline/issue number/price is in a simple font, this information goes unnoticed by most magazine consumers because it’s ‘unimportant’ in terms of audience appeal.The Selling-Line reads ‘All the latest fromIndie music before it gets mainstream’- TheIndie demographic tend to like the ‘niche-ness’ of the Indie music genre, and sorebelling against ‘mainstream’ music will beappealing to this audience.
  3. 3. An ‘Exclusive’ interview with EllieGoulding (A well established UKIndie artist) will be interesting toIndie music audiences, as they willmost likely follow her music. This is a featuring article/cover line. It is clear this isn’t the main article by its positioning to the side, the side of the model credit/quote of ‘Ariella’. I tried to stick to three fonts on my front page so the page didn’t become cluttered. The accompanying picture of ‘Josie Mills’ is supposed to seem vintage, as this is the appeal of my magazine. I lowered the saturation to make the picture more of a sepia effect like the main image, this way my magazine keeps continuity with this vintage/indie appeal.This is the ‘competition’ aspect to mymagazine, adding suspense, and alsoincorporating this competition with awell known indie/folk band (Mumford).
  4. 4. From my research/planning, I knewthat an important factor to Indie musicis it’s featuring at festivals. So Iincorporated this into my magazine‘Top 5 festivals to attend this year” socustomers would buy the magazine,and read up about the magazinesrecommendation of the top 5 musicfestivals. The outdoors picture by thisfeature gives a festival appeal,especially the trilby hat (staple item forfestivals) and also the acoustic guitarwhich is a key instrument to Indiemusic. Again, the colour brown/orangeis used-my colour scheme wasgrey/orange-brown/red and becausethese are vintage and subtler, apartfrom the red which offers a moderntwist…reviving vintage is a very Indieidea, I combined this with modernappeals i.e. the collaboration withmodern artists (Ellie Goulding andMumford and Sons) and the vintagenotions of the main sepia picturesbeing enhanced by stand-out red lips.
  5. 5. Like the ‘Josie Mills’ feature, the Jake DeRandis a feature (and also filling the ‘left third’ ofthe magazine) , but not the main feature. Ineeded a boy and girl feature so mymagazine isn’t bias, although as mentioned inmy planning my magazine is aimed atperhaps more girls than boys, the Indie genreis more associated for girls. The caption‘Indignant’s new crush…’ makes themagazine personal, it’s acknowledging a sexappeal/ celebrity ‘crush’, and using this tosell the magazine. The picture of ‘JakeDeRand’ seems personal, he is looking head-on at the camera in an eye-line match. Theborder is the same border as the festivalpicture, again keeping continuity and an on-going colour scheme to my magazine. All themodels chosen for my magazine had aspecific ‘look’- Jake in particular looksrugged (facial hair), quirky (from his vintageshort back and sides haircut) and carefreefrom his casual pose and outdoor setting.
  6. 6. The main image of my front cover is simple, yet theway I edited it makes it stand out, so although thesepia/black and white image is surrounded bycoloured images, the way I enhanced it, inparticular the red lips, still makes it the dominatingpicture of the magazine. The diagonal cover linewith the name of the main feature and a quote isthe biggest piece of font (besides the masthead),and its position makes it seem put perhapsaccidently across the front page, with gives a subtlesign of rebellion. The font seems as though it’s beendone on a type-writer which goes with my ‘vintageappeal’ . My plan was to have a black and whiteimage as the main image because it’s unusual formagazines, it makes the magazine unique, exclusive,and edgy.
  7. 7. I used to same main front as the masthead on the front cover on my magazine so consumers recognise they are linked. A quotation from part of the double page spread is an expected feature, usually the enlarged text is the most important, or most relevant to the article. In this case I chose a quote from the feature artist which to me is inspiring and also says something about the character of my feature.The pictures are different pictures than used on the front cover/contents page to showvariety, and also a professional quality to my magazine, as if my pictures were allsimilar it would lower the quality. The pictures are all different, differentangles/lighting/settings, as typically a magazine would have varies images perhapsindicating the fame of an artist because of the different photo shoots/outfits.
  8. 8. A note from the editor gives a more personal feel to my magazine, making it seem as though the editor and everyone behind the magazine actually cares. The font is again the same as the masthead to show a recurring theme.I included The font is again the same, asthe website/ this is the ‘title’ of the contentsSmartphone page it seemed relevant to useapp part to the same font as the masthead.appeal to The colours of the featuregadgeteers column are black, white, brownor people and red as this is the colourwho’d scheme I have chosen.rather havea digital The only pictures on my featurescopy of my page are the three mainmagazine. articles, my theme being ‘hot young things’. I lowered the contrast of the pictures to make them softer and more vintage looking.
  9. 9. How does your media product represent particular social groups?My chosen audience and music genre was Indie. I chose Indie because it was the genreI knew most about, and also, the preferred genre of most of my friends and my peerswho answered my questionnaire. The way I have presented the Indie music genre is,hopefully, as a niche and exclusive market, who are very specific about what musicthey like. From my Indie market/music research, I knew Indie was quite selective,freelancing, ‘against the man’ kind of music, and so my magazine had to appeal to thatclientele. I think the models I selected looks as though they could be indie musicians. Inmy magazine I also used celebrity endorsement of existing Indie musicians (EllieGoulding) because I knew they were well known Indie musicians, so incorporatingthem shows my knowledge of the Indie market, and also credits my magazine. I didn’twant to be stereotypical, so my models are varied, the girls in particular, though bothhaving an ‘Indie’ look, are very different from each other, which means I haven’tspecified or discriminated what I deem Indie to be. My male model has almost a‘classic’ indie look, his vintage hair cut and roughed appeal is conventional of perhapsthe 1970’s…my magazine is supposed to have a vintage feel which is common amongstIndie music because of it’s stripping back of background vocals/techno/computergenerated sound and having more of an acoustic/natural sound.
  10. 10. What kind of media institution mind distribute your product and why?The kind of media institution that may distribute my magazine if my magazine existedwould be a smaller, but established institution such as WHSmiths. My magazine is notthe kind of magazine aimed at a very wide and known audience, and therefor wouldn’tbe stocked in supermarkets. As said in planning, the black and white cover page couldbe a recurring convention, so every issue of my magazine had the main image in blackand white, and therefor the exclusiveness of my magazine would become it’s sellingpoint. I like the idea that my magazine would only be able to be found in certainstockists, and this would encourage people to subscribe to it online or via a smartphoneapp. I like the route of an online magazine, as technology is changing in a few moreyears people won’t be buying newspapers or magazines because then can download itonline and save: paper, time and money. If my magazine was just an online magazine itbe in collaboration with social networking such as twitter and facebook, my magazinewould freely advertise their sites in exchange for sponsorship.
  11. 11. How did you address your audience? I tried to address my audience with a personal appeal and also with specificknowledge of my audience. I wanted my audience to be a niche audience to coincidewith the niche indie market. I knew Indie music followers are not the typical musiclovers, their genre is specific and so my magazine is specific. I like to think I addressedcolloquial appeal, and showing a real passion for Indie music.I also tried to show an understanding of my audience, this showing in my modelchoices, font choices, editing choices, colour choices. What have you learnt in the process of constructing this product?In the making process of my magazine I have learnt a lot about the Indie music genre, Ihave also learnt a lot about general magazine layouts, and all the features that have to beincluded in a magazine e.g. fonts, pictures, writing approaches…I have learnt how crucial planning and research are to any product, without myextensive research into existing magazines and music genres, I wouldn’t have come outwith my final product.
  12. 12. Looking back at your preliminary project, what do you feel you have learnt from it to the full progression of your final product?I think mainly I have learnt to use a software I understand, my preliminary projectwas constructed with InDesign, I wasn’t completely familiar with this programme andso didn’t reach my products full potential as I did using publisher. I feel my eye forphotography, layout, and especial y colour schemes has improved, my preliminaryproject is a very simple concept of a magazine, whereas I think my final product doeshas a professional appeal.I have learnt to manage my time, I made sure all my photographs were taken before Istarted to put my magazine together, I didn’t want to be chopping and changing, andso after creating my ‘mock up’ I knew roughly what I wanted.