The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.

1. Q3.What have you learnt
from your audience
feedback?

2. • After the showcase evening on Monday 20th of March we collected feedback
from the audience and got their opinions on our final media product. We had
a lot of positive responses, including some constructive criticism.
• From the feedback it is clear that people enjoyed the fast paced editing style
we chose to fit with the beat of our song. Many shots stood out to our
audience including the time lapse of the cars and the ink in the tank.
• However, we did also have some criticism. Towards the end of creating our
music video we had decided to add a narrative to give the video a deeper
meaning. This meant we had to rush to get shots so that we had time to edit it
and get it posted in time for the deadline. This therefore meant that we
weren’t able to go out and re-shoot any of our shots. It was clear to my group
and I that people were confused as to whether the hooded figure was a
stalker or an abusive boyfriend. We had planned for him to be hidden as we
thought it would add mystery to the scenario but it did end causing some
confusion as we did not make this point clear enough. If we were to re-shoot
again, we would now know to make this clearer.
• Nevertheless, the audience still enjoyed it and I felt they would possibly re-
watch the video if there was something they did not understand or just purely
to watch it again.

3. • “It was absolutely brilliant! All the shots were cut
specifically for the song.”
• “I really like the filming of it with the motorway, and
the darkness.. it fit the song.”
• “I really enjoyed the merging between daylight and
night time and having them overlapping.”
• “I love the ambiguity of your shots where you never
gave your audience a solution..”