design thinking action lab

1. I'm graduate, 30 years old
I’m a Software Analyst in a company
but also a teacher of training
courses
Meet John
Design Thinking Action Lab, 2013 July
By Leticia Britos Cavagnaro, Stanford University
The Empathy Map
Lucimara de Almeida

2. He
says...
Market requires to
perform tasks
Prejudice about
students not
coming public
universities
Learning generalist
can be desirable to
some functions
Universities do not
teach behavioral
skills required by
the market
The school provides
the basis for
preparation for market
professionals
Disconnect
between academic
interests and
market interests
Learn from the work of
the most experienced
in the professional
environment
Very centralized in
teacher education
Self study is
required
Good teachers
inspire learning

3. Look...
(Do)
Sees public
universities distant
market for vanity
Frustated about the
current learning method
Believe the consumption
model turned education
into a commodity
Pessimistic about
approaching the
school and market
Very critical and
intelligent

4. Think
and feel
He thinks that students
should look for
opportunities according
to their skills and
expectations
He believes that the
market could show needs
for schools
Believe in
cooperative
learning networks
Technological trends
must be accompanied
by schools
Believe should be
worked the
technical skills and
behavioral skills
Students must have a
laboratory that will
perform the
professional market
Learning to take risks
and make decisions

5. STAKEHOLDER:
John, graduated, 30 years old
Ele já trabalhou como analista de software em uma empresa de Tecnologia da
Informação e também trabalhou como professor de cursos de formação
Problem Statement
1
2
...need a way to
implement in his classes a laboratory model to approximate the theory school
of market practices
3
(because)
so that students are better prepared for the needs of the labor market
Insights:
It is evident from John that the current system of school is not serving of his students.
Based on his experience of market and his own background, the problem can be
treatment.