B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Iq pitch deck 05-2013
1. Lucas Schiff – CEO
719.238.9904
555 Middle Creek Pkwy, Suite 100
Colorado Springs, CO 80921 www.smartqloud.com
2. OUR MISSION
TO BE THE OPEN CLOUD PLATFORM THAT
MAKES LIGHTING CONTROLS EASY,
INEXPENSIVE AND AVAILABLE TO
EVERYONE.
3. TEAM
CEO & President – Lucas Schiff, ME
COO – Nathan Coppola
CTO – John Sondericker III, EE
EVP, General Counsel – Brent Johnson, MBA,
JD Law
Director – Chris Franz, MSEE
4. PROBLEM
Lighting controls can save a building owner 50% of their
lighting bill, but currently only constitute 3.2% of the
overall general lighting market. Why? Well for starters,
look at what we’ve had to pick from…
8. MARKET
“The market for lighting system control components is the
fastest-growing value chain element in general lighting, with a
growth rate of almost 20 percent p.a. from 2011 to 2020.”
McKinsey’s 2012 Global Lighting Market Model
10. REVENUE SHARE MODEL
Monthly Commission on iQ CaaS fees
& sales of product and software
iQ CaaS
SMARTQLOUD enabled
products
(LED lighting, sensors, etc…)
Create custom Web, iOS & Android
Apps utilizing SMARTQLOUD API’s
3 WAYS TO MAKE MONEY AS A RESELLER/REP
15. MILESTONES/GOALS
Finish Billing and Account management integration
Complete commissioning app
Add native apps to exists HTML5 app
Add 3 additional partners to Qommunity
Add advanced BI and analytics to cloud service
Integrate rules engine to control apps
Add CMO and staff up sales, marketing and engineering
Sales = 16
Marketing = 5
Engineering = 9
Add 10 additional partners to Qommunity
Start initial Beta projects
Full official SMARTQLOUD launch
Arrow + iQ module released
Production gateway router launch
3rd party apps online
Revenue start
17. CONCLUSION
We’ve identified a large market that we are pursuing with a highly
scalable business model in a market that is ripe for a disruptive
technology and market strategy.
Our platform was built from the ground up with the vision to
expand our reach into every connected thing within a building or
home.
The foreseeable market for an open platform for connected things
is massive, bigger than most markets, including mobile.
If the mobile market has 5B mobile devices and $600B+ in
subscription revenues, how big will the IoT (Internet of Things)
market be with 50B devices by 2020?
We’re entering the next big market category by free licensing our
tech to HW and SW partners and creating a simple, low cost
SaaS platform around IoT.
19. Lucas Schiff – CEO
719.238.9904
555 Middle Creek Pkwy, Suite 100
Colorado Springs, CO 80921 www.smartqloud.com
Thanks for your time!
Editor's Notes
CEO & President – Lucas Schiff, MEEngineer at Yamaha Motor Corp and HoneywellExperienced entrepreneur with several startups in high tech and green tech (IP video and solar lighting)Lead in developing OEM supplier relationships with Fortune 500 companiesKey asset in developing several high profile IP video and security projectsCOO – Nathan Coppola15 year veteran in Electrical and Lighting industriesWorked with Lutron as instrumental partner in developing Quantum system and government, university, hospitality, and healthcare channelsExecutive for LED manufacturer and grew sales 600% in 1.5 yearsCTO – John Sondericker III, EE17 year veteran of Lighting industry designing award winning LED fixturesInvented one of industry first Ethernet based lighting control systemsInvented industry first ultrasonic lighting tracking system for use in large events and theatrical marketEE at Brookhaven National Laboratory on the Relativistic Heavy Ion Collider (BNL) and Large Hadron Collider (CERN, Switzerland)EVP, General Counsel – Brent Johnson, MBA, JD LawGeneral Counsel for Quiznos Corp and led them through growth from $200MM to $1.5B over three yearsAttorney at high profile firms, Brownstein Hyatt Farber Schreck and Brobeck, Phleger and HarrisonUSAF Academy grad and Captain, USAFDirector – Chris Franz, MSEEFounded, invested in, and mentored more than 20 high technology startups, focusing on software, data center, and defense electronics technologies. Served on numerous start-up and non-profit boards to drive the entrepreneurial ecosystem including the board of Startup Colorado.Technology lead in several VC funded startups that saw successful exits
HIGH COMPLEXITY - Traditional control systems are highly complex, require lots of engineering support and never get fully utilized because it’s so hard to use. This has kept adoption very low.FRAGMENTED AND NON-INNOVATIVE - The lighting controls industry has been dominated by large players that have remained fragmented and non-innovative. Think AOL vs. AmazonPROPRIETARY - No one has hardware or software that talks to each other’s. It’s the classic GE/Honeywell hardware mentality and it has limited the growth of the market. LARGE UPFRONT COSTS - On top of all this, you have to make a seriously steep CAPEX commitment. No one likes to make the decision because if it doesn’t work, it’s their neck on the line.LACKS FLEXIBLE SCALABILITY – Traditionally controls are highly hardware driven and the minimum equipment needed is far more than someone would like to purchase to get their feet wet. It also has limitations on how much it can control. All in all, this also effects adoption.LIMITED CONTROL AND FUNCTIONALITY – Hardware based controls are bound by the physical wiring of a building and can only control sections of lights, not individual lights. Some wireless technology has started to emerge, but is very costly and can still only manipulate at a switch leg or per fixture basis, so the individual light source.HIGH RATE OF OBSOLESCENCE – Keeping the intelligence in the on-site hardware not only limits the amount of things you can do or integrate with it, it also makes it have a fixed shelf life and a pain to update when there are updates available.
Keep the end user experience as flexible, yet simple as possible through well designed UI/UX applications to reduce fear of complexity (i.e. how the iPhone revolutionized the smartphone market)Be an open platform for manufacturers and software developers to FREE license our technology, which increases the value of our platform to end users and creates frictionless adoption for our partnersTreat controls as CaaS (Controls as a Service) and offer low cost, simple monthly subscription fee to avoid the high CAPEX that traditionally alienates potential customersEmbed controls directly into partner lighting hardware and enable wireless communication at low cost. Who cares how it was wired?!Build community around diverse hardware and software solutions that all utilize SMARTQLOUD as the common platformCloud = zero obsolescence, always up to date
Open APISMARTQLOUD messaging technologyCustom PubSub architecture that creates “talk and listen” channels that clients subscribe toSynchronicity between all clients on an accountJenNet-IP for local device area network$1 wireless radio and micro embedded into light sourceSMARTQLOUD gateway router handles up to 500 devicesUnlimited number of gateway can be a part of a site and unlimited number of site per accountFully meshed wireless local network
Just a few example screenshots of our control app. It’s all HTML5 based and works on any device.As you can see, we’ve taken great consideration into the user experience and made things incredibly easy to navigate and utilize the functionality.Contact us for a live demo. lucas@smartqloud.com or 719.238.9904
2011 global lighting market = €55B, controls = €1.8B Key segments jump from €1.7B, 2011 to €6.3B, 2020Currently, office and other commercial applications account for more than 90 percent of the market for lighting system control componentsWe believe that by adding embedded controls into the light source itself (light bulbs and fixtures) and operating as a service model, that we will enable the controls market to far exceed this projection25B light bulbs sold per year. That’s a lot of potential devices!Over 7500 LED lighting companies in the world
FREE license our open platform to HW manufacturers to enable their products with cloud controlsFREE license our open platform to SW manufacturers to enable them to develop groundbreaking ways of controlling connected HWMonetize through MRR of $15 per 50 devices per month (remember how many light bulbs are sold per year)End users win because they get a choice of HW, a choice of control apps for whatever their needs are and the only money out of pocket for controls is a small monthly feeEnd users only upfront cost is the cost of the LED light source and that pays for itself through energy savings
We like sharing. We think that in order to make more money, you have to be confortable giving some of it away.This enables us to achieve “sticky” monthly revenue.The rep/reseller is incented to keep the customer active and happy, otherwise, they lose too.We inherit a sales force that grows exponentially with every partner we bring on.Assume a small HW partner has 25 rep organizations underneath it. With every partner we bring on, we inherit 25 more sales organizations minimum.This scales.
Small HW manufacturer = 25 repsiQ Starter Pack:Benchmark # of service units sold/rep/mo = 10 @ $15/moBenchmark # of routers sold/rep/mo = 10 @ $200
10 ManufacturersSmall HW manufacturer = 25 repsiQ Starter Pack:Benchmark # of service units sold/rep/mo = 10 @ $15/moBenchmark # of routers sold/rep/mo = 10 @ $200
Partnership with NXP helps us enable our HW partners with an extremely cost effect micro/radio chip to create wireless communication to our platform13 Licensed HW manufacturing partners3 Licensed SW partners1 GSA partnerIf we use our earlier math, this gives us a total of at least 300 sales rep organizations. Each with several sales personnel to promote our product in local markets with their local relationships.Builtspace makes a SaaS platform for facilities work order flow and asset tracking. They have an existing customer base of over 300 facilities that currently utilize their service. We get access to all of them.
All of these companies provide hardware based controls, are proprietary and very costly.Here are some of the reasons why our solution is better:The only purely cloud-based lighting control systemOpen platform vs. vertically integrated for both HW and SWControls as a Service = low monthlies, rather than costly upfront hardwareSimple UI/UX, open API for other integrated options from 3rd party partners (i.e. linked to hotel PMS system for check in/out)Community approach to the platform, with large cross promotionOur technology is wiring agnostic, meaning we work with partners to embed wireless communications into their devices and give us unlimited flexibility in how we control themPatent pending on our core cloud IP, messaging IP, Gateway IP, UI/UX IP and Analytics IPWe are a FREE licensed platform to HW and SW providers, which creates frictionless adoption to gain a large portion of the market of HW and SW providers rapidly and leaves little reason for them to switch
SMARTQLOUD is a cloud-based lighting control system that operates as an open platform to manufacturers and software developersServes end users with a low costing Controls as a Service subscription model250 pages of provisional patent filed with upwards of 40 patent claims to execute upon12 licensed manufacturing partners, including: Verbatim (Mitsubishi), Arrow Electronics3 licensed software partnersHighly scalable business model that exponentially grows with each partner as we leverage their existing sales channels2011 global lighting market = €55B, controls = €1.8B
