The Belgian APP Economy - structure and link to M2M

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Presentation made during Orange M2M event in Brussels
Inspiration session
With thanks to Visionmobile

Published in: Technology, Business
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The Belgian APP Economy - structure and link to M2M

  1. 1. Information and Communication Technology M2M outline The Belgium M2M ecosystem: past, present, future. Tanguy De Lestré @appalliancebe @momobxl @tdelestre
  2. 2. APP ecosystem principles APP ecosystem replication ? Belgian APP economy?
  3. 3. APP ecosystem principles
  4. 4. APP ecosystem principles More needs of more users in more places and contexts adressed
  5. 5. APP ecosystem principles Mobile developers uncover these new use cases and contexts
  6. 6. APP ecosystem principles Platform connects users and developers
  7. 7. APP ecosystem principles Platform connects users and developers creates network effect positive feedback loop
  8. 8. APP ecosystem principles Role platform owner: Reduce friction Amplify network effects in service creation distribution consumption
  9. 9. Similar evolution on other sectors, also M2M?
  10. 10. Hobbyists, Startups,… will publish first, than filtering will happen
  11. 11. Belgian app economy?
  12. 12. Belgian app economy?
  13. 13. 85 companies 600 employment growing +20% annually
  14. 14. Survey app economy Belgium
  15. 15. Survey 2013- respondents profile • 1 Mobile developer • 2. Mobile marketeer • 3. Mobile App project manager
  16. 16. (survey)App categories developed Main category Business to Business 0 5 10 15 20 25
  17. 17. (survey) Segmentation mobile player (85) 1 Tailored mobile software apps 6 Mobile software product solution 2 Strategy 5 Operation support mobile app deployments 4 Lead user 7 Business proces 3 Framework (project Smartinnovator – IWT – Agoria) 0 5 10 15 20 25 30 35 activity 7 activity 3 activity 4 activity 5 activity 2 activity 6 activity 1
  18. 18. (survey) Where are you working? • 1. Startup • 2. Freelancer • 3. IT integrator
  19. 19. (survey) Main issues • 1. Mobile app discovery • 2. Funding • 3. Life Work/balance
  20. 20. App/Mobile website : www.appalliance.be 24

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