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Who are Emerging Disruptors?
- 1. 1
- 2. mechanized production MASS PRODUCTION AUTOMATED PRODUCTION 4th industrial revolution F E A RH o p e
- 6. Why we’re investing in disruption
- 7. 7 I want it hot and I want it now The microwave generation
- 8. Successful disruptive companies continue to give people what they don’t know they want, in the ways they always wanted it
- 9. 500 Fortune Turnover Source: AEI 15years Average lifespan of companies on this list today 12% Fortune 500 companies from 1955 that are left
- 12. No industry is being spared
- 13. How Facebook enables Disruptors to succeed
- 14. People can’t search for what they don’t know they’re looking for How do I grow my business?
- 15. TV viewing habits have changed
- 16. Level the playing field 1 Majority of marketers have not made the switch to mobile 2 Still concentrating on search and TV 3
- 18. STAGE 2 SELL IT STAGE 1 PROVE IT STAGE 3 SCALE IT
- 19. Find out if it works. Gain adoption and legitimacy STAGE 1 PROVE IT
- 20. Turn a disruptive idea into a disruptive business STAGE 2 SELL IT
- 21. Turn your business into a bigger business STAGE 3 SCALE IT
- 23. • Demonstrate undeniable business value. • Not to be mistaken for measurement/attribution STAGE 1 PROVE IT
- 24. STAGE 1 PROVE IT
- 25. STAGE 1 PROVE IT “When we started advertising, we viewed traditional, non-digital media as the end goal. Now, having experienced the challenges with traditional media – ineffective targeting and no real way to measure direct response results – we returned to Facebook, and we couldn’t be happier. Not only did we boost web conversations, but our cost per acquisition was significantly lower than we even aimed for.” CHLOÉ CHANUDET VP MARKETING, ADORE ME 20% Increase in conversion rate 32% Lower cost per acquisition 23% Of purchases came from fb
- 26. Breaking through with Adore Me
- 27. Moving beyond ads, how can you best structure your business for optimal efficiencies on our platforms to sustain profitable growth #StructureMatters STAGE 2 SELL IT
- 28. For some this means restructuring teams STAGE 2 SELL IT
- 29. STAGE 2 SELL IT For others it means restructuring campaigns #StructureMatters
- 30. STAGE 2 SELL IT For most it means re-evaluating measurement Integrating Facebook impressions into O2’s attribution model with Visual IQ helped them to find that Facebook contributed 83% more to sales volume using people- based attribution than compared to a ‘last click’ attribution model Facebook Custom Audience ads outperformed standard ads by 63% in CPA
- 31. Scale is all about innovation. Without constant innovation you lose scale! STAGE 3 SCALE IT
- 32. STAGE 3 SCALE IT Scale can be achieved in two ways: Innovate Tactics Innovate Business Model
- 33. STAGE 3 SCALE IT Innovative Tactics = Is at least 25% of spend outside of Facebook feeds? Are you collapsing the funnel?
- 34. STAGE 3 SCALE IT Innovative The Business Model
- 35. STAGE 3 SCALE IT You can teach an old dog new tricks!
- 36. • What industry am I disrupting or what businesses are trying to disrupt me? • What is my mobile strategy, could my business survive if desktop computers disappeared tomorrow? • Have I proven the value of facebook to drive revenue for my business? • Have I optimized my business to most efficiently capitalize on fast moving media platforms like facebook? • Is my business using the brilliant basics on facebook – where is our strategy innovating? • How are we innovating our company to disrupt our core business model? IN CONCLUSION ASK YOURSELF