Google Audience Catalog

1. facts about their life beyond
age & gender?
purchase
Solutions for every stage of the consumer journey
AUDIENCE
TYPE
BEST SUITED
TO DELIVER
Note: Will not apply to people who’ve chosen not to see personalized ads
Reminder that we have...

2. Google Audience Catalog

4. Demographics & Detailed
Demographics

6. *Availability may vary by country and platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.
**U.S. Only

7. Life Events*
*Currently YouTube and Gmail only

8. *Currently YouTube and Gmail only

9. In-Market Audiences

10. *Coming Soon

11. Automotive & VehiclesApparel & Accessories Beauty Products and
Service
Baby and Children’s
Products
Computers and
Peripherals
Business Services Dating ServicesConsumer Electronics
*Availability may vary by platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.

12. EmploymentEducation Financial ServicesEvent Tickets*
Home and GardenGifts and Occasions SoftwareReal Estate
*Availability may vary by platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.

13. TelecomSports & Fitness Travel
*Availability may vary by platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.

14. Affinity Audiences*

16. Beauty and WellnessBanking and Finance Home and GardenFood and Dining
Media and Entertainment

17. News and PoliticsLifestyle and Hobbies Sport and FitnessShoppers
TravelTechnology Vehicles and Transportation

18. ➔
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Avid Investors

19. Beauty Mavens
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20. Frequently Visits Salons*
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21. Coffee Shop Regulars*
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22. Cooking Enthusiasts
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23. Cooking Enthusiasts: Aspiring Chefs
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Example Advertisers

24. Fast Food Cravers
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25. Foodies
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26. Frequently Dines Out*
● Frequently Dines out for Breakfast:
● Frequently Dines out for Lunch:
● Frequently Dines out for Dinner:
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27. Do-It-Yourselfers
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28. Home Decor Enthusiasts
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29. Art and Theatre Aficionados
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30. Business Professionals
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31. Fashionista
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32. Family Focused
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33. Frequently Attends Live Events*
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34. Green Living Enthusiasts
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35. Nightlife Enthusiasts
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36. Outdoor Enthusiasts
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37. Pet Lovers
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38. Shutterbugs
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39. Thrill Seekers
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40. Book Lovers
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41. Comic and Animation Fans
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42. Gamers
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43. Gamers: Hardcore Gamers
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44. Gamers: Casual and Social Gamers
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45. Light TV Viewers
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46. Movie Lovers
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47. Music Lovers
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48. TV Lovers
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49. News Junkies
Business and Economic News Junkies:
Entertainment and Celebrity News Junkies:
Local News Junkies:
Men’s Media Fans:
Political News Junkies:
Women’s Media Fans:
World News:

50. ➔
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Bargain Hunters

51. ➔
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Luxury Shoppers

52. ➔
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Shopaholics

53. ➔
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Value Shoppers

54. Shoppers by Store Type*
● Department Store Shoppers:
● Convenience Store Shoppers:
● Grocery Store Shoppers:
● Superstore Shoppers:

55. ➔
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Health & Fitness Buffs

56. ➔
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Sports Fans

57. ➔
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Mobile Enthusiasts

58. ➔
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Social Media Enthusiasts

59. ➔
Technophiles

60. ➔
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Travel Buffs

61. ➔
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Travel Buffs: Beach Bound

62. ➔
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Travel Buffs: Family Vacationers

63. ➔
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Travel Buffs: Luxury Travelers

64. ➔
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Travel Buffs: Snowbound

65. ➔
Auto Enthusiasts

66. ➔
Motorcycle Enthusiasts

67. ➔
Performance and Luxury Vehicle Enthusiasts

68. ➔
Truck and SUV Enthusiasts

69. Thank You