2. ABOUT EMAP
• Established in 1947 East Midland Allied Press, better known as it’s acronym EMAP
is a British media company that specialises in Business 2 Business communities
such as Retail, Health, Construction, Architecture, and Fashion. EMAP was once a
constitute of the FTSE 100 Index, but is now owned by APAX and Guardian Media
Group.
• “Our purpose is to connect professional communities and inspire them to know,
to grow, progress and win.”
Alongside EMAP’s publications,
Some of it’s brands: it also runs a UK- based
portfolio, which includes senior
level conferences, award
ceremonies, webcasts,
seminars and more. These
events provide networking
opportunities and a wide range
of content majorly benefitting
those working in the areas of
retail. Government,
construction, health and
engineering.
3. HOW THEY ADVERTISE TO APPEAL TO THEIR TARGET AUDIENCE…
EMAP conduct intense research, into the
advertising of it’s products through its
multi-platform marketing solutions.
Issued between 1978-2006
fortnightly. Despite the print
magazines failure, a spin-off
digital television
channel, digital radio Following it’s values, EMAP ensures it
station, and website have offers the highest standard of knowledge
been introduced as a modern in order to appeal to it’s target audience.
take on the magazine.
Target audience: Teenagers
and young adults.
4. As well as covering
pop music, Smash
Hits also included
things such as
gifts, embarrassing
stories and the latest
celebrity gossip, to
entice as many
people as possible.
5. ABOUT IPC MEDIA
• Established in 1963, IPC (International Publishing Corporation), is a consumer magazine and
digital publisher in the UK.
“With more than 60 iconic media brands, IPC creates content for multiple platforms, across
print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we
engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award
winning portfolio of websites reaches over 25 million users globally every month.”
Through convergence, IPC
Some of its brands: offers subscriptions to it’s
magazines, and allows
consumers to be kept up to
date 24/7.
6. HOW THEY ADVERTISE TO APPEAL TO THEIR TARGET AUDIENCE…
NME’s highly
respected history
entices consumers
into investing into a
• Launched in 1952, NME (New trusted, well
Musical Express) is IPC’s most established brand.
well known music magazine. The
mainstream magazine:
• Attracts over 1.1 fans weekly.
• Circulation: 56,284
• Readership: 411,000
• -73% Males -27% Female
• Average age: 25
• Target market: Men 17-30
IPC has invested into
researching effective
advertising
strategies, in order to
ensure they are
targeting their
audience the most
rewarding way.
7. Facebook
• NME also advertises to
users, through the use of
social networking sites.
Twitter
8. ABOUT FUTURE PLC
• Established in 1985, Future has operations in the
UK, US and Australia creating over 200 specialist
publications, apps, websites and events. Holding
the market- leading positions in
technology, Entertainment & Video Games, Sport
& Auto, Music and Creative.
Future is the biggest
guitar and music-
making publisher in the
UK. We continue to
lead the market
through innovation.
9. HOW THEY ADVERTISE TO APPEAL TO THEIR TARGET AUDIENCE…
• Metal Hammer provides a range of
competitions to enter, in order to keep
consumers interest through allowing
opportunities.
Through advertising deals, Metal
Hammer encourage people to
subscribe to them.
10. Twitter
• Metal Hammer
is also
advertised
through social
networking
sites, allowing
consumers to be
constantly kept
up to date . Facebook
11. USES AND GRATIFICATIONS THEORY TO MAGAZINE
PRODUCTION AND CONSUMPTION…
• Blumler and Katz theory suggests that media users, consume media for
these purposes :
It suggests that media users play the primary role in influencing
the media, due to their needs needing to be fulfilled. This theory
applies to the magazine industry, because if they aren’t met, we
as media consumers will not get any fulfilment out of reading the
magazine and therefore and a consequence will not buy it.
