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Lorraine Gunnette
Portfolio
Table of Contents
 Print Ads
 Web Sites
 Direct Mail
 Dimensional Mailings
 Customized Marketing Materials
 Collateral Materials
 Trade Show Materials
Print Ads
Print ad that ran in the
SHRM (Society of Human
Resource Management)
Annual Conference Daily
Show magazine.
Circulation: 15,000
Print Ads
Print ad currently running for NNA 2015 Notary Conference.
Web Sites – NNA 2015 Conference
Web site for customers to learn more about conference and register.
www.NationalNotary.org/Conference
Web Sites – SigningAgent.com
A web site that title companies and signing services can use to search for Signing
Agents. www.SigningAgent.com
Web Site - RealEstateBackgrounds.com
Web site that provides real estate and signing agent background screenings.
www.RealEstateBackgrounds.com
Direct Mail – Monthly Mailings
Monthly Mailings of
30,000 pieces per month.
QR code on bottom right
is a video preview of the
courses.
Dimensional Mailings – Pop-Up Card
9
Pop-card sent to
existing accounts
announcing new
National Account
Executives.
Dimensional Mailing – Dog Toy Mailing
10
Dog toy that was sent to
large company attendees
of a major HR trade show.
Purpose of piece was to
get past gatekeepers and to
decision makers in large
companies.
Response rate: 20%
Dimensional Mailing – Tiffany Reception
11
Invitation to reception in
our trade show booth.
Recipient was invited to
come to our booth, fill
out a survey and they
would receive a Tiffany
keychain.
Response rate: 27%
Dimensional Mailing – Penny Postcard
Postcard included with
every Welcome Kit sent to
new groups. Card has a
link to a web survey that
asks the new group about
their on-boarding
experience.
Customized Marketing Pieces
13
Advocacy
Coupon create to run in a
coupon booklet distributed
all 500,000 McDonald
employees.
Collateral Materials – Brochures
14
Employee Brochure – that
explains the different
policies available.
CareGuard Brochures –
Explains additional
wellness coverage
available.
Trade Show – Booth Graphics
Booth graphic for SHRM
(Society of Human
Resource Management)
trade show.
Trade Show – Booth Graphics
Contact Information:
Lorraine Gunnette
Email: lorigunnette@gmail.com
Phone Number: 714-290-3127

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Lorraine Gunnette Portfolio 2015

  • 2. Table of Contents  Print Ads  Web Sites  Direct Mail  Dimensional Mailings  Customized Marketing Materials  Collateral Materials  Trade Show Materials
  • 3. Print Ads Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine. Circulation: 15,000
  • 4. Print Ads Print ad currently running for NNA 2015 Notary Conference.
  • 5. Web Sites – NNA 2015 Conference Web site for customers to learn more about conference and register. www.NationalNotary.org/Conference
  • 6. Web Sites – SigningAgent.com A web site that title companies and signing services can use to search for Signing Agents. www.SigningAgent.com
  • 7. Web Site - RealEstateBackgrounds.com Web site that provides real estate and signing agent background screenings. www.RealEstateBackgrounds.com
  • 8. Direct Mail – Monthly Mailings Monthly Mailings of 30,000 pieces per month. QR code on bottom right is a video preview of the courses.
  • 9. Dimensional Mailings – Pop-Up Card 9 Pop-card sent to existing accounts announcing new National Account Executives.
  • 10. Dimensional Mailing – Dog Toy Mailing 10 Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies. Response rate: 20%
  • 11. Dimensional Mailing – Tiffany Reception 11 Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain. Response rate: 27%
  • 12. Dimensional Mailing – Penny Postcard Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.
  • 13. Customized Marketing Pieces 13 Advocacy Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
  • 14. Collateral Materials – Brochures 14 Employee Brochure – that explains the different policies available. CareGuard Brochures – Explains additional wellness coverage available.
  • 15. Trade Show – Booth Graphics Booth graphic for SHRM (Society of Human Resource Management) trade show.
  • 16. Trade Show – Booth Graphics
  • 17. Contact Information: Lorraine Gunnette Email: lorigunnette@gmail.com Phone Number: 714-290-3127