Each person has an unique audience crafted from trusted friends, family, and colleagues
338
Among adult Facebook users, the average (mean) number of friends is
According to research from, (Interconnected World: Shopping and Personal Finance, 2012)
Use this information to occupy a space in the minds of prospects!
-Think about businesses in your community that have overlapping audiences
Doing Research--
How is each outlet used?
How are my prospects using them?
Clear message --
Humanize your brand by appearing personable & relatable
Make it clear you CARE about your community!
They created an album :
Brought SEO value
Brought value to the community
Thanked them for service, thanked the people involved, the families saw the value from the community
In this 3 seconds period, visuals are the MOST effective.
Source: http://blog.hubspot.com/marketing/visual-content-marketing-infographic
Good content translates into good interaction * Queue up the actual vine beforehand
Your content mix needs to be relatable and add value (Fly in relatable and add value)
Cultivate a content mix that both relates to the interests of your residents and adds value to your brand image.
Survey the crowd about student housing
News about happenings in the area (big road changes, outdoor concerts, sports leagues) - Use your knowledge about what your audience cares about to your advantage.
It’s necessary
Social media is a big investment of both time and money – There are tools available at your disposal to help you craft and automate your social strategy.
Set goals
-What is the end game?
See what messages generate the most activity
Include screenshots for analytics
Analyze how well your content mix is working for your brand, and change and adjust it as needed
Mention that you should look at increases in traffic after key blog posting
-adds value to SEO
Social Advertising
Promoted and sponsored posts
Data optimization – use analytics to target and segment the right residents
Make social advertising effective and measurable!
Use Social Media Tools
Use a tool with social monitoring, analytics, and scheduling capabilities
Designate a team for social media – KNOW who has access to assets
Manages assets in one dashboard (good for security and crisis management)
Integrates with existing programs like Marketo® and Salesforce®
Plug for LeaseStar
Hootsuite social – (4) social sharing, social surveys,
There’s sales people here from RealPAge we use a combination of LeaseStar social we recommend to our properties and hootsuite from a corporate standpoint
Invite them to subscribe to PMI
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