Marketing and advertising have evolved significantly over thousands of years from early forms of branding and information sharing to modern social media. Ancient civilizations in China, Mesopotamia, and Egypt engaged in rudimentary forms of branding and messaging through artifacts. In ancient Rome, Cicero developed an early information network to distribute news and messages. The printing press was a major innovation, allowing mass distribution of information for the first time. It led to content shocks and changed how organizations communicated with audiences. Marketing and advertising continued to professionalize over subsequent centuries as capitalism and mass media developed.

1. History of Marketing
Papyrus Scrolls to Modern Social Media

2. Marketing &
Advertising
Advertising-
Portrayal or
presentation of
a product,
idea, or
organization, in
order to induce
individuals to
buy, support, or
approve of it
Marketing-
The process by
which products
and services
are introduced
to the
marketplace
 Can you Have One Without the
Other?
 Other Components include:
public relations, product
pricing, media planning,
distribution, sales strategy,
customer support, market
research
Compiled by author from sources: 4hb.com

3. Ads in Antiquity
China was the 1st country to use
paper ads and trademarks
Logos were placed on bottle
stops in ancient Mesopotamia
Chinese Product
Branding
Mesopotamian Bottle
Stops
Compiled by author from sources: advertisingage.weebly.com Image Source: Google Images

4. Ancient Times
Compiled by author from sources: brainpickings.org ivieinc.com Image Source: Google Images
Advertising & marketing
campaigns were very
rudimentary before the
printing press
Cicero wanted to
keep up on events
so he invented a
refined
information-
exchange network
The profiles of
emperors were
found on coins
which kept them
in the minds of
every citizen

5. Cicero’s Web
News from Rome took around 5 weeks to reach Britain
in the west and 7 weeks to reach Syria in the east
When a politician made a speech, cicero could
distribute it by making copies available to his
associates, who would read it and pass it on to others
The state gazette held information about political
debates, new laws, births and death announcements,
public holidays and other official information
Compiled by author from sources: brainpickings.org Image Source: Google Images

6. History of The Billboard
 Based on Marshall McLuhan’s theory of the medium is the message, billboards
are not just words displayed on surfaces for people to read, they are the
actual message
 Billboards can be traced back to the Egyptians to 2750 BC, the pyramids were
a broad-scaled communication device revealing its message through its
presence and the process of construction
Compiled by author from sources: billboard evolution Image Source: Google Images

7. Ancient Public
Relations
 What we now call public relations is
an essential and natural aspect of
human society
 Whenever we look at social
interaction, we find elements of
public relations practices
 Ptah-hotep, advisor to the Egyptian
pharoahs, wrote about 2,200 BCE of
the need for communicating
truthfully, addressing audience
interests, and acting consistently with
what is being said
Ptah-hotep
Advisor to the Pharaohs
Compiled by author from sources: faculty.buffalostate.edu Image Source: Google Images

8. The Renaissance - Age of
Enlightenment
1400 to 1600

9. Gutenberg Content Shock
“Content Shock is real, but it isn’t
new. In fact it’s been around for
hundreds of years. Gutenberg’s
printing press made it inevitable.”
Nathan Collier
Compiled by author from sources: colliermarketing.com

10. The Gutenberg Principle
The Gutenberg principle
stated mass distribution of
information was possible
It eventually proved to be
expensive and
institutionalized
•Gutenberg paved
a marriage
between content
and distribution
that our social
media has divided
Allowing Content to free
itself from its form of
distribution
Compiled by author from sources: richardstacy.com Image Source: Google Images

11. The Post- Gutenberg World
Before the printing
press, it was not possible
to distribute information
to a large number of
people
It could be captured in
books, and scrolls, but
access to info was limited
to a small elite group
The spread of knowledge
relied on word-of-mouth
The Gutenberg principle shaped our
world, turning its attention to the
post-Gutenberg era
Social media will impact ways in which
organizations must adapt & survive;
power will not lie in the
institutionalized capability to control
access to information
Compiled by author from sources: richardstacy.com

12. European Domination:
1500-1700-
Only English colonial ships could carry
cargo between imperial ports
Tobacco, rice, and furs, could not be
shipped to foreign nations except
through England or Scotland
Americans were paid to produce raw
goods, while raising protectionist tariffs
on the same goods produced in other
nations
Compiled by author from sources: sparknotes.com Image Source: Google Images
US Marketing
began in 1900,
however great
thinkers argue it
was philosophized
upon much earlier
The voyages of
exploration began
with what would
become European
domination of the
globe

13. Enter US Capitalism
The US economy became
predominantly capitalist
by 1900,land receded as
the main means of
production
Manufacturing & railroads
took the forefront, along
with new financial
industries
At that time, the US
became the most favored
home for great wealth
throughout the world
Compiled by author from sources: newhistory.org Image Source: Google Images

14. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

15. Sources Cited:
 "4hb." The Difference Between Advertising and Marketing. N.p., n.d. Web. 20
Apr. 2016. http://www.4hb.com/0131fldiffadvmark.html
 "Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr.
2016. http://advertisingage.weebly.com/the-1800s.html
 "A (Brief) History of Marketing - Ivie & Associates Inc." Ivie & Associates Inc.
2015. Web. 25 Mar. 2016. http://www.ivieinc.com/a-brief-history-of-
marketing/
 Chien, C“Billboard Evolution,” The Four Peaks Review 1.1 (2011), 86-97.
file:///C:/Users/Monika%20Somogyi/Downloads/11424-12088-1-PB.pdf
 "Cicero’s Web: How Social Media Was Born in Ancient Rome." Brain Pickings.
2013. Web. 25 Mar. 2016.
https://www.brainpickings.org/2013/10/25/writing-on-the-wall-social-media-
first-2000-years/

16. Sources Cited:
 "The Gutenberg Principle - Richard Stacy." Richard Stacy. N.p., 30 Oct. 2008.
Web. 13 Apr. 2016. http://richardstacy.com/2008/10/30/the-gutenberg-
principle/
 "INTRODUCTION." A Short History of American Capitalism:. Web. 25 May 2016.
http://www.newhistory.org/CH01.htm
 Pope Pius II, Gutenberg, and the Era of Content Shock
http://www.colliermarketing.com/content-shock/
 "Public Relations, History." Public Relations, History. Web. 29 Apr. 2016.
http://faculty.buffalostate.edu/smithrd/pr/pioneers.htm
 SparkNotes. SparkNotes. Web. 30 Mar. 2016. Colonial Economy: Mercantilism
http://www.sparknotes.com/testprep/books/sat2/history/chapter5section4.r
html