Lori Babigian demonstrates how to launch a new brand leveraging historical equity into a completely new market to support the launch of a new business division.

1. Noritsu Technical Services – creating a new brand
and positioning
Leveraging a great reputation into new markets

2. Noritsu Technical Service Division Strategy
• Expand on Our Strengths > Service and Manufacturing
– Grow the Technical Services Business by:
• Branching off into non-photo markets exploiting our technical
knowledge and vast know-how of service and support
• Offer a national solution for companies with service needs, while
remaining agile to quickly adapt to our customers’ changing business
environments
• Establish our reputation in non-photo industries that we have
accomplished in the photo industry

3. Communicate new positioning for the company
Noritsu Technical Services business development

4. Noritsu Technical Services website launch
It’s A People Business

5. Noritsu Technical Services brochure

6. Noritsu Technical Services brochure

7. Noritsu Technical Services communications
Business Cards
Letterhead
Stationary

8. Noritsu Technical Services advertising
8

9. Noritsu Technical Services business development
Significant success in 2 new market segments:
1. Fitness equipment maintenance and repair contract with StarTrac
2. Airport security hardware maintenance and repair

10. Noritsu Technical Services Extends Support
to Third Parties
Personalized, high-quality service for Noritsu products now available for Lucidiom and third
party imaging products
BUENA PARK, Calif. (Feb. 22, 2010) – Noritsu, a worldwide leader in photo imaging products, today
announced that Noritsu Technical Services (NTS) has expanded its support programs to include all
imaging products, regardless of manufacturer including the family of products manufactured by
Lucidiom, which Noritsu acquired in December.
Lucidiom customers will now receive an expanded level of support as a result of the company merging
Lucidiom’s Technical Support Operations with NTS, with all Lucidiom incoming phone and email requests
to be handled by Noritsu national call centers. By expanding its support to all imaging systems, including
Noritsu and Lucidiom, NTS can offer its acclaimed high level of support to customers around the globe
regardless of which product they are using. Expanded support hours and 7-day-a-week access
demonstrates NTS’s continued commitment to the quality service and personalized attention to its
customers.
As with all NTS services, customers will receive same day emergency visits and response times within
two days for routine maintenance. Focused on providing the highest level of personalized service, NTS
technicians have, on average, more than 15 years’ experience supporting a full range of imaging
products. NTS’s call center representatives are also fully trained technicians who receive the same
instruction as field staff, which means customers often have their questions resolved in one phone call.
“We are committed to setting the highest service standards in photo imaging and technology, which is
why we are gratified that our customers turn to NTS with all their imaging product service needs,” said
Noritsu President and CEO Yukihiko Chayama. “It is natural that we should offer Lucidiom customers the
same high level of support that Noritsu customers have come to expect from us. And now customers
can rely on us for all their imaging product support needs—even for products beyond Noritsu and
Lucidiom.”
Typical service agreements include labor, parts, preventative maintenance, installs, removals, relocation
and more. These agreements can be developed to fit many budget considerations. But, beyond the
superior service NTS provides, it is the unfaltering commitment among NTS’s staff to go the extra mile to
make sure customers are pleased with their support that keeps both NTS technicians and their
customers happy.