Hosted by Local Search Association and SIINDA, this presentation was given at the 2018 Place Conference in London, June 15, 2018.

1. Getting to Scale
Crowdsourcing Indoor
Location

2. Indoor location has not taken off as quickly as expected.
Why is Indoor location important?
And what’s at stake for retailers and brands?

3. LOCATION TECHNOLOGY

4. Location Accuracy & Availability
• Location determination using IP
address, DMA, or Zip code are not
accurate enough to determine context
• GPS is accurate enough, but does not
work indoors
• Indoor positioning methods used in most
phones today (like Cell-ID and Wi-Fi) are
not accurate enough
• Many indoor positioning solutions such
as Beacons and fingerprinting require
additional infrastructure and/or manual
installation and calibration
Crowdsourcing
covers all indoor
areas with high
accuracy

5. Automatic Crowdsourcing
Each device in
crowd is used to
map RF signals
dynamically
Nothing to install or
manually calibrate
in the building
Location database
continuously updates
as signals change
Pathways and
transmitter locations
are determined and
stored in cloud

6. The sensewhere Solution
Existing Wi-Fi and
Beacon transmitters
are used to
trilaterate position
sensewhere
location database
has transmitter
positions
Result is high accuracy
and availability indoors
for better context
determination
Motion sensors in
the phone
determine direction

7. Location Defines Context
Floor level
can also be
determined
Defined geofences can
be used to trigger ads
or confirm visits
Can determine not only
the mall, but also the
store and hence context

8. USE CASE:
SOCIAL APPLICATION

9. Tencent has over 1B MAU
Applications including WeChat, QQ & Tencent Maps use
sensewhere IPS
Deployed in Dec 2015
Fully scaled solution deployed across user base
Location Database achieved China wide coverage within 100 days
sensewhere is a preferred partner for location-based advertising

10. Tencent
Confidential & Proprietary 10
The numbers

11. Coverage in China
Confidential & Proprietary 11

12. Confidential & Proprietary 12

13. Confidential & Proprietary 13

14. USE CASE:
MOBILE PAYMENT &
FINANCE

15. Confidential & Proprietary 15
Ping An Bank is Chinas 2nd largest non SOE bank
Provide Insurance, Banking and Asset Management
Mobile app has over 25M MAU
1500 branches Geofenced in southern China
Use location database for Targeting, Attribution and Mobile Payment
Verification

17. Ping An Shenzhen Branch - Location

18. Ping An Shenzhen Branch – Wireless Access Points

19. Ping An Shenzhen Branch – Database

20. Ping An Shenzhen Branch – BLE Beacons

21. Confidential & Proprietary 21
BestPay provide Mobile Payment services
Orange Finance - BestPay is a China Telecom company
Mobile App has over 200 million users and is the third largest payment
platform operator in China
Using crowdsourced location database to detect payment fraud

24. USE CASE:
STORE VISIT CONFIRMATION

25. Confidential & Proprietary 25

26. Confidential & Proprietary 26

27. Confidential & Proprietary 27

28. Store Visit Confirmation – The Data
Confidential & Proprietary
SVC is automatically
generated by signal
processing.
Position, profile-
matching and POI
reference are
assembled by
sensewhere and
recorded as Mobile
Attribution for each
individual device
This is where the
automated system
places the user.

29. Store Visit Confirmation – The Results
Westfield Shepherds Bush
Number of stores visited 118
Correctly identified SVC 111
Inconclusive SVC 7
Accuracy of system 94.06%

30. Thank you
Questions?

31. About sensewhere
sensewhere has developed a highly scalable global indoor
positioning system that uses patented automatic crowd-sourcing
algorithms to accurately map already installed IOT (Wi-Fi and
BLE) signal sources to our location database using sensors on a
mobile device.
This location database enables a number of location-based
services including location-based advertising, mobile attribution,
store visit confirmation and mobile payment security.
Further information about sensewhere products can be found at
https://prezi.com/view/xqXc1w6WCEmsJ9JEANSd/ and
www.sensewhere.com