Interop - Multimodal Mobility

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SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility

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Interop - Multimodal Mobility

  1. 1. Multimodal Mobility<br />SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility<br />VeerChand Bothra<br />Ravience Digital Pvt Ltd<br />Interop, 2009<br />
  2. 2. Many Stats – Two Facts<br />
  3. 3. Time to Act<br />
  4. 4. IT or Island?<br />
  5. 5. Enterprise Mobility Value Chain<br />
  6. 6. Modes of Mobile Access & Delivery<br />SMS<br />Voice<br />Mobile Apps<br />Mobile Web<br />Bluetooth<br />Wifi<br />USSD<br />
  7. 7. SMS<br />Outbound<br />Bulk SMS<br />Unicode messages<br />A2P using HTTP<br />Inbound<br />Longcode: Standard rate Virtual number<br />Shortcode: Premium rate number<br />P2A using HTTP<br />
  8. 8. Voice<br />Voice site is an IVR system<br />Access through a Toll-free, Standard-rate or Premium-rate number<br />Can be in any language and work across handsets <br />Navigation through<br />Touchtone input<br />Speech recognition<br />Automated Outbound Dialing (OBD)<br />Recorded voice prompt (clip)<br />Dynamic patching of data through text-to-speech <br />Numbers are automatically called and the voice prompt is played out to them<br />30 or 60 second pulse<br />The call can be interactive and user’s response can be stored<br />
  9. 9. Mobile Web and Apps<br />Made for Mobile Web browser sites<br />Mobile websites are not the same as PC websites<br />Rs 3,000 price point for GPRS handsets<br />Cost of data download is relatively high – approx. Rs 5-10 per MB<br />Constrained device: small screen, lower processor speed and memory<br />Mobile Apps<br />Greater control over UI and Experience<br />Requirements planning e.g. Need to access to contacts <br />Device planning<br />Technology planning<br />Java (J2ME)<br />Symbian<br />Windows<br />
  10. 10. Use Cases<br />Field Force Automation<br />Order Tracking & Production Planning<br />Incentive schemes for B2B channels<br />Self-service for students<br />Stock Broking Risk Management automation<br />Alerts for Airlines<br />Critical message delivery for ATM monitoring<br />Voicesite for complaints & feedback<br />Mobile donation collection<br />
  11. 11. Use Case: Field Force Automation<br />
  12. 12. Challenges<br />RoI?<br />Security<br />Devices Management<br />Application Portability<br />Middleware<br />Mobile Policy<br />
  13. 13. Thank You!<br />VeerChand Bothra<br />+91 98198 39790<br />veer@ravience.com<br />http://www.mobilepundit.com<br />

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