Mobile meetup

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Mobile meetup

  1. 1.
  2. 2. World Mobile Market<br />
  3. 3. United States Mobile Stats<br />
  4. 4. United States Mobile Stats<br />
  5. 5. United States Mobile Stats<br />76.8 million people in the US owned smart phones during the three months ending in May 2011.<br />
  6. 6. Local Mobile Stats<br />Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. <br /><ul><li>95% of smartphone users have looked for local information
  7. 7. 88% of these users take action within a day, indicating these are immediate information needs
  8. 8. 77% have contacted a business, with 61% calling and 59% visiting the local business</li></li></ul><li>Demo• MMS Demo• MSFT TAG Demo<br />
  9. 9. 53626<br />MMS Demo<br />Text FRESH to 53626. <br />FRESH<br />
  10. 10. Microsoft TAG Demo<br />Snap the TAG to explore starbucks.build.mobi<br />
  11. 11. Web<br />Mobile Web Optimized<br />
  12. 12. Services Page<br />About Page<br />Lead Generation Page<br />
  13. 13. July 14, 2011<br />Jonathan DeLong<br />EVP Product Marketing<br />
  14. 14. Static Place <br />lat/lng<br />A Liability<br />Proximity<br />A Burden<br />Revenue?<br />What is Location? <br />Location Acquisition<br />and Distribution<br />Cloud Based Location Management<br />
  15. 15. Network Provided Location (The Old Way)<br /><ul><li>-----Requires ‘Network’ call: leverages hardware deployed on towers and in carrier infrastructure
  16. 16. -----Influenced by early E911 legislation investments that carriers wanted to monetize
  17. 17. -----Carriers sell locations or “location look-ups” on a cost per call basis
  18. 18. -----Location aggregators are used by carriers to sell locations: ex. LOC-AID
  19. 19. -----Systems do not support real-time polling& tracking</li></ul>Device Determined Location (Early Mobile Applications)<br /><ul><li>-----Relies heavily on GPS
  20. 20. -----Usually a ‘Conversation or Call’ between an Application and the Mobile Phone SDK
  21. 21. -----Cost can be ‘free’, but GPS use does have battery effects
  22. 22. -----Fulltime, real-time, polling & tracking is not possible with GPS alone
  23. 23. -----User or Application Initiated Check-In is often required for location interactivity.
  24. 24. -----Fulltime monitoring for Geo Fence entries based on device movement is impossible</li></ul>3-Ways for Location: A History<br />Hybrid Location Acquisition & Cloud Management (Now & The Future)<br /><ul><li>-----Treats the device as a sensor to detect GPS, Wi-Fi, Cell ID, +++, per battery management rules
  25. 25. -----Data is sent to ‘Location Cloud’ for clean up, processing, accuracy, and distribution
  26. 26. -----Enable real-time polling & tracking at about 10 minute intervals on most devices
  27. 27. -----No network burden for carriers, but requires the deployment of a mobile client.
  28. 28. -----Finally! Geo Fencing rules and location based offers can become pervasive</li></li></ul><li>SAMPLE OUTPUT<br />INPUT<br />Tracking<br />3<br />2<br />1<br />Actions<br />Sensor data<br />ContextualInteractivity &Communication<br />Managing<br />Context<br />DetermineContext<br />End-to-End Location Value<br />Content<br />3<br />2<br />1<br />Context Management<br />Contextual Interactivity<br />Determining Context<br /><ul><li>Full suite of tools to automate triggered events
  29. 29. Wide range of parameters for triggers including geocontextual, personalized data, sensor data, etc.
  30. 30. Actions – SMS, MMS, Push, content delivery, etc.
  31. 31. Network tracks location of device (smartphones, tablets, and emerging devices)
  32. 32. Cross-device communications
  33. 33. Simple integration into solutions
  34. 34. Enable contextual aware element
  35. 35. Intelligent Location Determination: - Highly accurate indoor and outdoor : 3-10m accuracy
  36. 36. Combines all types of sensor inputs to determine contextual data</li></li></ul><li>Easy <br />Geo-Fencing<br />Relevant <br />Value<br />Real time Polling & Tracking<br />High Accuracy<br />Automation is Key<br />Past Privacy Examples<br /><ul><li> CC Online
  37. 37. FB Photos</li></li></ul><li>A single platform to deliver core enterprise location services enabling automated interaction and communication between all types of devices.<br />Marketing<br /><ul><li>Automated geo-relevant coupon delivery
  38. 38. Mobile campaign management
  39. 39. Indoor proximity use case</li></ul>Geo-fencing <br />Proximity<br />Location APIs<br />Logistics<br /><ul><li>Wi-Fi as a new location input
  40. 40. Asset tracking, automated notifications
  41. 41. Monitor driver speed, automated alerts
  42. 42. Workforce tracking</li></ul>Other Device Sensor<br />(speed, accelerometer, etc.)<br />Cross Vertical Location Enablement<br />Location<br />Healthcare<br /><ul><li>Indoor location accuracy
  43. 43. Automated geo-relevant notification
  44. 44. Connected doctors and patients</li></ul>Message delivery<br />Media Delivery<br />Location History<br />Device Triggering<br />Communication into 3rd Party Systems<br />Financial<br /><ul><li>Proximity based security
  45. 45. Credit card fraud protection
  46. 46. Workforce management</li></li></ul><li><ul><li> About
  47. 47. Team
  48. 48. Speakers
  49. 49. Hosts
  50. 50. Sponsors</li></li></ul><li>Join us for the 2nd meet up!<br />September 15, 2011<br />6pm<br />345 Chapala St.<br />Topic: Learn How To Integrate Mobile Strategies Into Your Marketing Efforts<br />
  51. 51. For More Santa Barbara Mobile Info:<br />Web: meetup.com/Santa-Barbara-Mobile/ <br />Twitter: @sb_mobile<br />For More Lenco Mobile USA Info:<br />Web: lencomobileusa.com<br />Facebook: facebook.com/lencomobileusa<br />Twitter: @lencomobileusa<br />For Speaker’s Info:<br />Gideon Rubin<br />Twitter: @gideonrubin<br />LinkedIn: linkedin.com/in/gideonrubin<br />Lorrie Thomas<br />Twitter: @webtherapist<br />LinkedIn: linkedin.com/in/lorriethomas<br />Jonathan DeLong<br />LinkedIn: linkedin.com/in/jonathanbdelong<br />

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