Greg Sterling will introduce the conference and explain why location is the hottest topic in digital marketing.

1. Proximity. Indoor Experience.
Location Analytics.
CHICAGO | SEPTEMBER 2016

2. WELCOME!

3. THANK YOU TO OUR
SPONSORS & EXHIBITORS!

4. THANK YOU TO OUR PARTNERS!
MEDIA PARTNER
ASSOCIATION PARTNER

5. COCKTAIL RECEPTION

6. CONNECT TO WI-FI
NETWORK: uchicago-guest
USERNAME: Place Conf
PASSWORD: xadlocation
Sponsored by:

7. #PLACECONF
GeoMarketing.com
@GeoMarketing
LSAinsider.com
@LocalSearchAssn

8. A not-for-profit
industry association
of media companies,
digital agencies and
technology
providers who help
businesses market to
local consumers.
300 MEMBERS | 20 COUNTRIES
WHO IS LSA?

9. LSA MEMBERS

10. THE NEW LOCATION
Greg Sterling
Local Search Association

11. THE NEW LOCATION
WHY LOCATION IS THE FUTURE OF DIGITAL MARKETING

12. Defining ‘Place’

13. You Are Here

14. The Pre-Columbian Internet

15. Online to Online Only
Impressions, Clicks, Carts

16. Attitude toward Local/Location
Digital
Local

17. Right Sizing
Digital
Local

19. Online
Offline
Invisible Activity, Until Recently

20. Source: US Commerce Department, various US government sources
70%
Most money spent within 15 – 20
miles around home/work
Majority of US GDP Is ‘Local’

21. O2O: Research  Store

22. With Smartphones – Never Offline

23. Location history
Phones Travel with Us

24. Places Reveal Us

25. Cookie for the Real World

26. Where is the
traffic in a large
retail store, airport,
campus, hospital or
shopping mall?
Can Also Be Done Indoors

27. Was in store
Shown ad online later
Day 1 Day 5
Offline to Online Retargeting

29. Digitizing the Physical World