2016 Place Conf: Beacons in Action - Current Use Cases and Deployments

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Unacast's Thomas Walle will survey current use cases around the world and offer market data on the state of beacons.

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2016 Place Conf: Beacons in Action - Current Use Cases and Deployments

  1. 1. BEACONS IN ACTION: CURRENT USE CASES AND DEPLOYMENTS THOMAS WALLE CEO & Co-founder thomas@unacast.com Unacast
  2. 2. INTRODUCTION Unacast is the world's largest platform of beacon and proximity companies. Proxbook is built by Unacast
  3. 3. PROXBOOK The official directory of proximity solution providers 350 Members 46 Countries +150 Use cases 20 Industry Verticals
  4. 4. PROXIMITY SENSORS DEPLOYED GLOBALLY Q2 2015 879,500 3,349,000 (+280%) 5,103,500 (+52%) 6,201,000 (+22%) Q3 2015 Q4 2015 Q1 2016 Q2 2016 8,273,500 (+33%)
  5. 5. BEACON STANDARDS 90% 93% 96%96% 5% 25% 38% 45% 6% 7% 13% Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016 89% 49% 13% POPULARITY OF DIFFERENT BEACON STANDARDS % of total Proxbook members supporting a beacon standard
  6. 6. INDUSTRY NEWS 5.0 Nearby Notifications Android Instant Apps Proximity Beacon API 2x Speed 4x Range 800% Broadcasting capacity iPhone 7 iBeacon 2.0?
  7. 7. PROXIMITY PRODUCTS AND SERVICES Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016 Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics 75% 75% 60% 53% 76% 34% 27% 25% 23% 39% 20% 15% 9% 24% 5% 1% 11%
  8. 8. INDUSTRY VERTICALS Retail 70% Shopping Malls Hotels/Tourism Airports Stadium/Sports Cafe/Restaurant Museums Conference Concerts/Festivals Healthcare Cinema/Theatre Theme parks Transportation Automotive Banking Education Gas/Service Stations Logistics Real Estate 65% 52% 54% 50% 51% 49% 51% 47% 46% 49% 44% 46% 43% 46% 37% 39% 37% 39% 37% 38% % of total Proxbook members providing services in a certain vertical Q1 2016 Q2 2016 67% 37% 38% 34% 35% 33% 34% 33% 33% 27% 30% 28% 29% 27% 27% 51% 73%
  9. 9. WHO IS LEVERAGING PROXIMITY? 93% of MLB stadiums use beacons 53% of NBA arenas use beacons 75% of NFL stadiums use beacons 47% of NHL arenas use beacons
  10. 10. 170,000 yearly attendees 80,000 yearly attendees 100,000 yearly attendees 8 million visitors in 6 months 80,000 yearly attendees 15,000 yearly delegates WHO IS LEVERAGING PROXIMITY?
  11. 11. #1 Increase ticket sales #2 Connected all services into one mobile app #5 $500,000 in-app sponsorship revenue #3 App adoption 30% (industry standard 5%) #4 Over $1 million increased ticket sales USE CASE ORLANDO MAGIC
  12. 12. #1 Measure ad effectiveness World leading telecomm company #2 Beacons deployed in brand stores globally #3 Cross-environment media tracking and attribution #5 Results 1:1 Matching #4 Matching proximity interactions to store visits USE CASE TELECOMM
  13. 13. #1 Open up new revenue streams #2 Deployed beacons and provided the solution #5 What’s next? #3 Results #4 Recouped installation costs with seat upgrades alone ROI 87% higher transaction value for beacon specific offersUSE CASE GOLDEN STATES WARRIORS
  14. 14. 50% Reached #1 Monetize app content #2 Sponsor triggered content #3 Geofences at 125 McDonald’s #4 Results #5 New revenue stream USE CASE MCDONALD’S
  15. 15. WHAT WILL HAPPEN NEXT? • Bluetooth to boom • More than push notifications • Hardware will be key

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