Presentation on modernising marketing and engagement at the Harlequin Theatre and Cinema Redhill. Presented by Chris O' Brien, Marketing, PR and Digital Engagement for Reigate & Banstead Borough Council at Really Useful Day: Social media for councils in Royal Tunbridge Wells on 22 April 2015.

1. Really Useful Day:
Social Media For Councils
Royal Tunbridge Wells

2. Modernising Marketing
and Engagement

3. Chris O’Brien
Sales & Marketing Manager
Marketing, PR and Digital Engagement
Consultancy for:

4. Contents
•About the Harlequin Theatre
•Modernising Marketing and Engagement
•Where we were
•A need to change
•Understanding our audience
•Type of content and the Google Algorithm
•Who uses social media
•Making our money go further
•Cross pollination across platforms
•Results
•Sales
•The Future

5. Theatre and Cinema in Redhill
Live music
Comedy
Community Events
Film
Event Cinema
Conferencing
Private functions

6. Modernising Marketing and
Engagement

7. Where We Were
Average Sales
Decreasing budgets
Need to increase public engagement

8. Direct Mail outs
Fliers
Magazine Advertising
Local Press
Under utilised website
Majority of transactions – over the
counter

9. Local Press
Decreasing Sales
Increasing Ad costs
Reality of readership figures

10. Need To Change
The need to change has been
established and the early signs
indicate that we should drive
traffic towards online sales

11. Understanding Our
Audience

14. Assumptions based on Data
High Employment
Low number of deprived high
households
High level of internet accessibility

15. Type of Content
What will engage our customers
How do we create Google
friendly content

16. Types of Google Search 2014

18. % of Social Media Users by Age Group

19. Creating the Content

23. Multisite Content

27. Does it work?

28. Facebook Likes have increased
from 500 to 6000
Our weekly FB reach is over 100k

29. Our website traffic has risen from
600k hits to 1.6m hits per month

30. Sales have increased by 10%
Our “free” events have been
100% attended for all of 2015 so
far

31. Marketing costs are down by 20%

32. The Future…..

33. Expand social media channels
Social Media queries
through live chat!

34. Questions