2. THEFIRM
• Vantage Point brings together focused
teams of crea%ve, talented, and ac5on
oriented people who know the
importance of seeing the bigger
picture. We understand that your
brand is much more than your logo,
name, tagline, business descrip5on,
marke5ng presenta5ons or slogan —
it’s the en5re experience your
prospects and customers have with
your company, product or service.
• 30+
CLIENTS
• 100+
ASSOCIATES
• 200+
PROJECTS
• 5
LAKH
+
OUTREACH

3. OURAPPROACH
• U5lity and Significance transcends
Func5onality. U5lity is akin to LeF
brain directed thinking;
significance is akin to Right brain
directed thinking.
• It’s not about choosing sides.
What we need is a perfect flow of
movement to create and align the
belief that we have with yours .
• As a marke5ng agency we
understand the implica5ons of
design and u5lity. Any outcome is
well researched.

4. AREYOUIGNORINGINTEGRATED
MARKETINGSTRATEGIES?
CHANGING
MEDIA
AND
RETAIL
LANDSCAPE
• SMARTPHONES
51M
URBAN
INDIA
• MESSAGES
3000+
PER
DAY
• PRODUCTS
8X
SINCE
2007
• TV CHANNELS
800+
+
1B
POPULATION,
6000+TOWNS,
10M
RETAIL
STORES

5. 1,255,777000
TOTAL
POPULATION
YOUR TARGET AUDIENCE
31%
URBAN
69%
RURAL
243,199,000
INTERNET
USERS
106,000,000
ACTIVE
SOCIAL
MEDIA
USERS
886,300,000
ACTIVE
SOCIAL
MEDIA
USERS
92,000000
ACTIVE
MOBILE
SOCIAL
USERS
19
%
INTERNET
PENETRATION
8
%
SOCIAL
MEDIA
PENETRATION
8
%
SOCIAL
MEDIA
PENETRATION
7%
MOBILE
SOCIAL
PENETRATION

6. #TREND2016
DIGITAL
MARKETING
ACTIVITIES
WITH
GREATEST
COMMERCIAL
IMPACT
IN
2016
1%
PARTNERSHIP
INCLUDING
AFFILIATE
AND
CO-­‐MARKETING
13%
MARKETING
AUTOMATION
22%
CONTENT
MARKETING
17%
BIG
DATA
12%
MOBILE
MARKETING
5%
CONVERSION
RATE
OPTIMISATION
3%
SOCIAL
MEDIA
MARKETING
3
%
SEARCH
ENGINE
OPTIMISATION
6%
WEARABLES
2%
ONLINE
PR
2%
PAID
SEARCH
MARKETING
2%
COMMUNITIES
4%
INTERNET
OF
THINGS
2%
DISPLAY
Inc
PROGRAMMATIC

7. SERVICES
STRATEGIC PLANNING
• Brand planning
• Positioning
• Connections Planning
• Digital Strategy & ideation
CREATIVE SOLUTION
DIGITAL
& INNOVATION
SOCIAL MEDIA
& ACTIVATION
• Content Creation
• Creative
• Planning
• Website Development
• E-Commerce
• SEO/SMO
• Online Advertising
• Digital OOH
• Mobile Technology
• Emerging Technology
• Analytics/Measurement
Tools
• Strategy & Planning
• Ideation
• Conversion

8. SERVICES
• Product Design
• Brand Identity
• Environment Design
DESIGN
ATL
BTL
MEDIA PLANNING
& BUYING
• TV, Print,
• Interactive Outdoor
• Radio, Guerilla, & Viral
• Catalogues
• Point of Sales
• Collaterals
• Direct Mailers
• Public Relations
• Planning, Buying
• Partnership
• Barter

9. WAYFORWARD
• info@vantagepoint.company
• www.vantagepoint.company