2. Idealized Influence
Individualized influence describes role modeling in a way that
has charisma associated with it. Leaders provide a compelling
vision and lead with high standards of ethical and moral
conduct. Followers deeply respect and trust the leader.
• Had a compelling vision from the start and optimism and
commitment never waivered.
• Schultz remained a great role model even after he achieved
great success.
• Treats his followers with the utmost respect and takes care
of them, ”there is a word that comes to my mind when I think about our company and our
people. That word is 'love.' I love Starbucks because everything we've tried to do is steeped in
humanity.
Respect and dignity.
Passion and laughter.
Compassion, community, and responsibility.
Authenticity.
These are Starbucks' touchstones, the source of our pride.”– Howard Schultz
• Worked alongside his staff and treated them as equals as
they were a team and he led by example, “Everyone did
everything,” in accordance, Schulz would work every
position in the business as the need arose he could be found
cleaning the counters , for example.
3. Inspirational Motivation
Inspirational motivation is more about the follower.
Leaders communicate high expectations, encouraging the
follower to believe in themselves and strive to become the
very best version of themselves, but to also believe in the
collective cause, stressing the importance of the team. Use
of tools such as storytelling is vital.
• Schultz communicated his high expectations of all his
followers, employees, shareholders, partners.
• He strongly promoted team spirit:
• “You'll be left with an empty feeling if you hit the finish line
alone. When you run a race as a team, though, you'll discover
that much of the reward comes from hitting the tape together.
You want to be surrounded not just by cheering onlookers but by
a crowd of winners, celebrating as one.” -Howard Schultz
• Schultz uses his own success story as a tool to inspire
followers to strive for personal development.
“Grow with discipline. Balance intuition
with rigor. Innovate around the core.
Don't embrace the status quo. Find new
ways to see. Never expect a silver
bullet. Get your hands dirty. Listen with
empathy and overcommunicate with
transparency. Tell your story, refusing to
let others define you. Use authentic
experiences to inspire. Stick to your
values, they are your foundation. Hold
people accountable, but give them the
tools to succeed. Make the tough
choices; it's how you execute that
counts. Be decisive in times of crisis. Be
nimble. Find truth in trials and lessons
in mistakes. Be responsible for what you
see, hear, and do. Believe.”
- Howard Schultz
4. Intellectual Stimulation
• Schultz firmly believed in the importance of intellectual stimulation,
“to stay vigorous, a company needs to provide a stimulating and
challenging environment for all these types: the dreamer, the
entrepreneur, the professional manager, and the leader.” – Howard
Schultz
• Starbucks culture is one of creativity and innovation:
• Provides a forum for complete customization of beverages by consumers
• Foster employee creativity and innovation:
• The Frappuccino was invented by an employee
• Constantly inventing new products
Intellectual stimulation relates to motivating followers to challenge
their own beliefs and values, as well as those of the leader and
organization. This is where the real transformation happens as the
leader supports followers and encourages them to be creative and try
new approaches and to develop innovative ways of handling
organization issues.
5. Individualized Consideration
Individualized consideration embraces the fact that everyone is unique, and thus, should be
treated differently. Everyone has different motivation and must be lead differently. Leaders
provide a supportive climate in which the needs of the followers are heard, and act as coaches
and advisors encouraging self-actualization.
• Schultz views cares about his
employees and appreciates them
as individuals:
• Provides health benefits
• Stock options,
• Training programs
• Starbucks is known for the
freedom of customization of both
service and good:
• Addressing customers by name
• Offering complete customization of
beverages
