2. Howard Schultz, CEO of Starbucks Coffee is considered a
transformational leader in many ways. One of which is his
idealized influence on others. Among peers, partners, and
employees alike, he has served as a respectable role model,
even after success and stardom.
His positive influence on others has helped him to achieve
many awards including:
IDEALIZED INFLUENCE
• „Israel 50th Anniversary Tribute Award‟ for playing a
significant role in the promotion of a close alliance
between the U.S. and Israel.
• „National Leadership Award‟ for his philanthropic
efforts to combat AIDS .
• „International Distinguished Entrepreneur Award‟ for
his admirable conduct of Starbucks.
• The first „Responsible Capitalism Award‟
• „Businessperson of the Year‟ in 2011
3. Schultz is also a transformational
leader in terms of his ability to
inspire others through storytelling.
One example is of his background;
Schultz grew up in the Brooklyn
Bay View Projects. Now his net
worth is $2 Billion.
His story is inspiring in a way that
makes followers believe they can
make something better for
themselves too.
INSPIRATIONAL
4. A transformational leader must
also be innovative. Howard
Schultz is highly regarded as a
top US entrepreneur.
In this video he emphasizes the
importance of constant change
and innovation through
leadership.
“You have to eradicate the
human behavior…the feeling
that we have won…There is no
celebration…Success is not an
entitlement, it has to be earned
and it has to be earned
everyday.”
INTELLECTUAL STIMULATION
5. Lastly, Howard Schultz is a picturesque transformational
leader because he understands and appreciates employees as
individuals.
“Some of our customers are such regulars that the minute
they walk into the store, a barista recalls their favorite drink.
If that barista leaves, that strong connection is broken,” says
Schultz.
INDIVIDUALIZED
Strengthening this idea, Schultz has put into
place many personalized programs for
Starbucks team members, regardless of
criticisms from the board and finance
departments. These costly and important
include a 25h barista training program, stock
options, and health benefits.
