The document discusses the top 5 reasons to choose Biscom fax server solutions over competitors. It highlights that Biscom offers (1) easy management through integration with Microsoft tools, (2) advanced routing capabilities to automate fax processing, (3) job tracking to monitor fax activity, (4) system monitoring dashboards, and (5) superior end-to-end customer experience through direct sales, support, software updates and long-term customer relationships. Major organizations like FedEx and IBM rely on Biscom's fax solutions daily.

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eGuide
Top 5 Reasons to ChooseTop 5 Reasons to ChooseTop 5 Reasons to Choose
Biscom Fax Server SolutionsBiscom Fax Server SolutionsBiscom Fax Server Solutions
FedEx, CBS News, Cisco, GE, IBM, Citigroup, MasterCard
International, Sprint, Siemens, the US Air Force – these
organizations are among the thousands of enterprises and millions
of users who rely on Biscom every day for their fax solution.
Why do so many of the world's best known and most respected
companies look to Biscom to solve their faxing needs? What
combination of system architecture, product features, technical
support, and customer experience accounts for why existing
customers are so satisfied with Biscom? How can a prospective
customer understand why Biscom is the superior fax server
solution?
While there are many reasons why an organization should choose
Biscom Fax Server solutions, this document is organized according
to the top five:

2. Biscom | 1-800-477-2472 | sales@biscom.com | 321 Billerica Rd Chelmsford, MA 01824 | www.biscom.com
There is no denying that, in business, time equals money. Simply
put, more productive use of employee time saves money. For that
reason, management of Biscom's Fax Server solution is implemented
as a Microsoft Management Console (MMC) administrative tool snap-
in. Network administrators use the same familiar interface to
administer the fax service components as they use to administer all
other network components.
The individual designated to manage the fax service can work from a
single administrative desktop to deploy fax capabilities anywhere in a
worldwide, distributed network. The fax service administrators can
centrally install/upgrade/configure/remove fax system components
without shutting down the system and impacting users.
On the other hand, specific day-to-day user management tasks can
be delegated to local administrators. Such tasks might include
management of the local pending queue of outgoing faxes and/or
management of the local public phonebook of fax recipients.
The Ease-of-Management that results from the Biscom fax solution
being deployed as an MMC snap-in and integrated with Group Policy
is further enhanced by integration with Active Directory (AD).
Integration with AD enables the administrator to take advantage of
the Group Policy Object (GPO) processing hierarchy – Local, Site,
Domain, Organizational Unit – to configure and control fax user
behavior. The fax service administrator can quickly establish at the
appropriate organizational level such policies as whether to include a
cover page, who can use the fax server, whether outgoing faxes
must be authorized for actual transmission, whether users receive
faxes as PDF or TIFF files, etc.
The integration with AD – which is accomplished with no schema
extensions – eliminates the need to maintain and synchronize an
external database of fax users. Fax service users login with the
same AD credentials with which they login to the network, simplifying
the process for both user and administrator.
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3. Biscom | 1-800-477-2472 | sales@biscom.com | 321 Billerica Rd Chelmsford, MA 01824 | www.biscom.com
Faxing has moved well beyond the simple sending/receiving of faxes
to include complex, sophisticated automated fax processing. Among
these automated fax processing tools is Biscom's Advanced Fax
Routing (AFR), a rules-based engine for routing incoming faxes.
Inbound routing actions can range from very simple – redirect faxes
when the recipient is out of the office – to highly complex – extract
information from the received fax image and do a database lookup
for delivery instructions.
Here are two examples of AFR implementations which highlight how
the right faxing solution can save time, and by extension, money:
 An insurance claims form received via fax includes a claim
number printed in a box on the form. An OCR of the fax extracts
the claim number, a database lookup identifies the agent working
on that claim, and the fax is automatically routed to that agent.
 A fax is received that contains multiple accounting reports, each
with its own barcode. An OCR of the fax extracts each barcode,
which then triggers an AFR action to split the fax into separate
faxes for processing.
An often overlooked component to success is keeping track of
business. How many faxes were sent, and by what users/
departments; are the fax server resources being used most cost-
effectively; what is the fax transmission error rate; what are the peak
transmission times?
Biscom's Job Tracking utility automatically tracks and indexes the
progress of every inbound/outbound fax in a Microsoft SQL
database, enabling such information to be readily available and
easily viewable. Moreover, this monitoring and indexing of system-
wide fax activity enables fax service administrators to be proactive in
how they manage the fax service. The information enables them to
configure the system to:
 Automatically run both canned and user-created reports against the
fax information database
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4. Biscom | 1-800-477-2472 | sales@biscom.com | 321 Billerica Rd Chelmsford, MA 01824 | www.biscom.com
 Automatically generate alarms when jobs don't complete within pre-
specified time frames
Biscom's Fax Server solution includes a visual display tool for
graphically monitoring the basic fax system components. The
Dashboard utility graphically shows the fax service administrator
whether a monitored component is in a Normal, Warning, or Alert
state, and generates the appropriate alarm via smtp according to the
component's state. With Dashboard, fax service administrators have
a colorful, highly flexible tool that enables them both to view the
activity of hundreds of services as once, as well as zero in on a
specific aspect of a specific service.
While all five reasons are important, end-to-end customer experience is
unquestionably the number one reason organizations select Biscom.
Admittedly, the features and functions of competing products are often
quite comparable. However, there is no comparison with Biscom's end-
to-end customer experience. What do we mean by end-to-end? We
mean that:
 The Biscom Fax Server solution is sold direct by an expert team
with in-depth product knowledge. Many Biscom Sales Executives
have worked with fax technology since its beginnings. They have
worked closely with customers to successfully integrate fax into their
business, and thus understand the technology both from the product
development side and the customer implementation side.
 The Biscom Fax Server solution is supported by an in-house
support staff that has an average of over 8 years’ experience
supporting Biscom fax solutions. All technical support is proved
performed directly by Biscom with many customers choosing to
have an ongoing relationship with a specific Support Engineer.
Moreover, because all support is handled from our Massachusetts
headquarters, the front-line support personnel have direct access to
the development engineers when a customer issue requires
escalation.
 All Software updates, patches, and fixes are included with standard
service
 Support extends to multiple software versions
 Our customers love us because we care!
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5. Biscom | 1-800-477-2472 | sales@biscom.com | 321 Billerica Rd Chelmsford, MA 01824 | www.biscom.com
ConclusionConclusionConclusion
Ultimately, the superiority of the Biscom Fax Server solution resides in
the working relationships we have with our customers. Our innovative
fax solution continues to evolve according to what our customers tell us
they need to be successful – where being successful means
implementing fax solutions to save both time and money.
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