1. #WelcomeTalent
Build your network

2. What we will cover in this session
Building your Professional Network on LinkedIn
1. How can LinkedIn help me?
2. Why is networking important?
3. How to go about adding connections on LinkedIn.
#WelcomeTalent

3. LinkedIn is a social media platform for your professional self
Members across the globe
#WelcomeTalent
LinkedIn is the world’s largest
professional social network

4. Building up your connections on
LinkedIn
4

5. #WelcomeTalent
Opportunities do not float like clouds in the sky,
And the best way to get to know new people is
via the people you alredy know.

6. 89%
of people reach out to people they know during the job search
#WelcomeTalent

7. This is why connections matter
1st Degree
2nd Degree
3rd Degree
110,00
0
✓ Friends
✓ Professors/teachers
✓ Co-workers
✓ Nonprofit Staff
Connect with…
4,000,000
645
#WelcomeTalent

8. Use the network to open new doors
Connect with people
you know
Find fellow alumni Use messaging to
reach out
#WelcomeTalent
2 31

9. Run a search for a person’s profile
Search for people on LinkedIn
Start with the main Search bar
at the top – type in a name.
If you spot them go to their
profile.
If you don’t see them
straightaway, hit Enter…
#WelcomeTalent
1

10. Search for people on LinkedIn
Once you have your Search
Results, use the filters on the
left to drill down further….
for example by Location,
Current Company, or by
School.

11. Find fellow alumni
2
• Search by what they studied, where they
work, graduation year
• Make sure to include a personal note with
your connection request
• To navigate there:
• My Network > Find Alumni
• Students & Alumni tab

12. 12
Ask your network for introductions if you’re
looking for a job or just want to learn more
Hi Connie,
I see that you work with Lindsey at LinkedIn. I am interested in
speaking with her to learn about internship opportunities at the
company.
Would you be willing to introduce me so I can ask her for her
guidance? Of course, if you are not comfortable, I will understand.
Thanks for considering my request!
Sincerely,
Amy
Amy Gomez
#WelcomeTalent
3

13. 13
Etiquette
Contacting the right people in the right way
#WelcomeTalent

14. Send personalized invitations to remind people how you know them
14
Grow your network
Start at the profile to
ensure you have the option
to create a personal
message.
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Insert how you know eachother and why (or
that) you would like to add this person to your
professional network.

15. Send personalized invitations with context
15
Grow your network
Start at the profile to
ensure you have the option
to create a personal
message.
On mobile: 1
2
#WelcomeTalent

16. In summary
16

17. In summary:
1. Request connections from friends, teachers, parents’ friends
2. Always add a personal message to an invitation to connect, giving
context
3. The more connections you have, the bigger your network, and the
better your chances of finding someone who can help you into a
company or job in the future (or knows someone else who can)
4. The #1 activity on LinkedIn? Looking at profiles. So make sure your
profile is up-to-speed before you start connecting
#WelcomeTalent

18. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.