The document provides tips for nonprofit organizations to conduct successful New Year fundraising. It recommends starting fundraising in early November to get better results. Key events discussed include galas, fitness events like sponsoring participants, auctions of items or services, dinners held in public places to reduce costs, mini concerts with local brands, and garage sales that involve local residents. The tips stress capturing donors' attention with unique gifts, promptly and personally thanking donors, and letting donors know how their gifts make a difference.
2. - New Year is perfect occasion for fundraising.
WHY:
- People in the holiday mood, therefore, more generous
- More considerable traffic
- Family activities are more preferred
WHEN:
- Early birds get the worms!!
- The timing fundraiser and clear plan from your organization can build trust in your donors
- Start New Year fundraising in early November for better result
HOW:
- Setting clear goals and objective for this year
- Draft out your yearly schedule: You can review last year timetable for reference and adjustment
- Define charity events early on
- Make sure you spare some budget for recovery time
3. TIPS FOR SUCCESFUL FUNDRAISING NEW YEAR’S
RESOLUTION
1. CAPTURE THEIR ATTENTION AND MAKE THEM GLAD THEY PAID IT TO YOU
- Regular thank you emails/phone calls may be interruptive
- Instead, please give them a cute unique donor decoration that is worthy of sticking on their
fridge.
- You can try giving funny, creative graphics that your audience may look into it
- Can you do “Where’s Waldo with your annual plan?” Or make it a short video on Prezi?
2. THANK THEM PROMPTLY, PERSONALLY AND MEANINGFULLY
- Say thanks well crafted, thoughtful, poetic and personable ways
- REMEMBER: A good thank you card sets up the next ask.
3. LET THEM KNOW THEIR GIFTS MAKE A DIFFERENCE!
- Steward your first-time donors like you would consider a major gift prospect.
- You can have board member to call them within 48h to say thank you. Send a personal thank
you note. Call them out of the blue for another recognition.
- And New Year if the perfect occasion for your significant and first-time donors to receive this
appreciation from you!!
4. EXAMPLES OF NEW YEAR’S
FUNDRAISERS
1. GALAS
- Everyone loves a chance to dress up and
-Hosting a celebration is a way to throw a grandiose New Year's Party
while raising money for a cause.
2. FITNESS EVENTS
- Popular ways to raise funds because they typically generate a lot of
participation.
- Have participants raise money by having friends, family, and
community members sponsor them.
3. AUCTIONS
- Auctions are not just about chocolate and wines.
- You can ask your donors to sale their preloved items, or volunteers/
local business to auction their services and products.
5. 4. DINNERS
-Easy ways to raise money for your organization.
-You can ask to borrow a school sport hall or any local public
places to reduce the cost.
5. MINI CONCERTS
-You can ask for local brands and host a concert for your
supporters. Sell tickets and drinks to boost your revenue!
6. GARAGE SALE
-Ask your local residents for participating in your garage sale
events.
-Make it New Year theme decoration for better appealing!!