3. Definition of Marketing
• Marketing is the process of communicating the
value of a product or service to customers.
Marketing might sometimes be interpreted as the
art of selling products, but sales is only one part of
marketing. As the term "Marketing" may replace
"Advertising" it is the overall strategy and function of
promoting a product or service to the customer.[1]
http://en.wikipedia.org/wiki/Marketing
7. Someone‟s bday?
Special memorial day
for you&your partner?
Christmas? Valentine‟s day?
When you are…
Hungry? Thirsty? Bored? Irritating?
Annoyed ?
Or,
When you
want to through your precious a bone?
9. Case study:
Valentine’s Day
• In the U.S
Every February 14, candy, flowers and gifts are
exchanged between loved ones, or, men give
women flowers, all in the name of St. Valentine.
12. History of VD in Japan
• 1960s: first advertisement related to Valentine‟s day
“Gift CHOCOLATE to your LOVER”
conducted by the chocolate maker
• late 1970s: established „Japanese Valentine‟s day”
Women gift chocolate to men whom she loves
• early 1980s: created “White day”
Men gift sweets to women, in turn of VD.
(first campaign was conducted
by Japanese sweets makers)
16. Wow! I’m
Afterward
really
HAPPY!!!!! Time is
NOW! Its
good
excuse to
do!
Valentine’s
Day
WhiteDay
17.
18. Conclution
• Of course main purpose of marketing is “SELL A
PRODUCT”.
But, if you concentrate ONLY on this, customers
NEVER pay attention to you.
For instance, there are 2 women who selling
chocolate. One looks really bored. The other is
tremendously nice. From which do you want to buy
chocolate? That‟s the thing.
You have to consider not only how allude your
product is, but also customers.