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Marketing Through Lakeland Public Television

Everything you need to know about marketing through Lakeland Public Television in a short PowerPoint

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Marketing Through Lakeland Public Television

  1. 1. Thank you for investing the next few minutes to learn about marketing through Lakeland Public Television The slides will advance automatically except as noted
  2. 2. Discover the POWER of Marketing Through . . .
  3. 4. Yes, Public Television PBS
  4. 5. Lakeland Public TV adds POWER to your other advertising
  5. 6. We Reach a Unique Audience <ul><li>They tend to be adults and homeowners </li></ul><ul><li>The average household income is $21,000 higher </li></ul><ul><li>20% have incomes over $75,000 </li></ul>
  6. 7. We Reach a Unique Audience <ul><li>The average home value is $69,000 higher </li></ul><ul><li>They are trusted, community and opinion leaders </li></ul><ul><li>These are the people who start the positive “word of mouth” </li></ul>
  7. 8. We also reach many young families People who are beginning to form solid, life-long business relationships
  8. 9. We Reach a Large Audience PBS and Neilson Media Research Lakeland Public TV is watched by over 10,000 households per day . And each household can have several or many viewers.
  9. 10. On The Air : Broadcast throughout Northern and Central Minnesota On Cable : Carried on all cable systems in Northern and Central Minnesota LPTV Offers Broad Coverage And. . .
  10. 11. On Satellite : Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin Including the Twin Cities
  11. 12. We’re broadcast and on all cable systems within the two circles and on satellite in the green-shaded counties
  12. 13. The Power of Marketing Through Public TV According to an IBM study 89% of buying decisions are influenced by corporate reputation That’s right . . . 89%
  13. 14. <ul><li>About 80% of our members feel that our sponsoring businesses are “Quality businesses” </li></ul><ul><li>68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence </li></ul>PBS Marketing Builds Credibility
  14. 15. <ul><li>57% feel that sponsors are industry leaders </li></ul><ul><li>66% would choose to buy a product from a company that supports PBS </li></ul>PBS Marketing Builds Credibility
  15. 16. Viewers Pay Attention to PBS Sponsorship Spots The spots are short, low-key and respectful 73% Can recall PBS sponsors People actually watch and remember PBS spots! Why so many?
  16. 17. We have examples of still and animated sponsorship spots on our website
  17. 18. PBS Is Television Worth Supporting! Most of our sponsors also want to support quality PBS programs such as . . . <ul><li>Antiques Roadshow </li></ul><ul><li>This Old House </li></ul><ul><li>NOVA </li></ul><ul><li>Nature </li></ul><ul><li>The NewsHour </li></ul><ul><li>British Comedies </li></ul>and . . .
  18. 19. Award-Winning PBS Children’s Programs Programs created by educational professionals <ul><li>Sesame Street </li></ul><ul><li>Mr. Roger’s Neighborhood </li></ul><ul><li>Reading Rainbow </li></ul><ul><li>Curious George </li></ul>And many, many more!
  19. 20. Did You Know . . ? Up to 40% of the audience for our award-winning children’s programs are adults; parents and grandparents
  20. 21. Unfortunately . . . Advertising on Television is Very Expensive , Right?
  21. 22. NO! Marketing through Lakeland Public TV is very affordable!
  22. 23. The Mix package: $2000 (250 spots) PrimeTime: $2800 (250 spots) PBS Kids: $1000 to $1700 (260 to 520 spots) There are many other options Ask your LPTV sales person for more information Some Popular Annual Sponsorship Options
  23. 24. We Offer Affordable Print Advertising in Our Program Guide . . .
  24. 25. <ul><li>Inserted in over 70,000 area newspapers </li></ul><ul><li>Stays in the home for a month or more </li></ul><ul><li>Very affordable </li></ul><ul><li>Discounts for multiple buys including on-air </li></ul>
  25. 26. Part of Your Marketing Plan Make
  26. 27. Don’t Count the People You Reach.
  27. 28. Reach the People Who Count !
  28. 29. Reach the People Who Count Through
  29. 30. Bemidji: 800-292-0922 Brainerd: 888-292-0922