Looking to Increase Holiday Sales? Listed Below Are Five Suggestions That Will Help Your Holiday Email Campaign Succeed
Help your company get ready for the largest shopping season of the year by receiving email updates with useful hints, strategies, and statistics leading up to Black Friday and Cyber Monday.
You're thinking correctly if you're placing your holiday sales hopes on email. The National Retail Federation reports that in 2018, online retail sales topped $218 billion, an increase of 11.3% over the previous year. Despite the fact that the relaxation of pandemic restrictions may increase foot traffic to retailers, emails are still a powerful tool for boosting online income.
In what ways will you use email to promote your business during the Christmas season? Since this year's inflation rate is the highest it's been in 41 years, it's more important than ever to maximise the likelihood that your campaigns will reach your target audience's inboxes and be more successful than ever.
I've compiled a list of five things you can do to get your email client ready for the holiday shopping season.
Step 1: Increasing the frequency of your outgoing messages.
Step 2: Make sure your connections are legit.
Step 3: Compile information about when recipients are most likely to be online and when they are most likely to receive messages.
Step 4: Make sure your emails render properly on mobile devices.
Step 5: Acquire credible recommendations
2. Steps…
1. Increasing the frequency of your outgoing messages
2. Make sure your connections are legit.
3. Compile information about when recipients read your message
4. Make sure your emails render properly on mobile devices
5. Acquire credible recommendations
3. Step 1: Increasing the frequency of your outgoing messages
● Increasing the frequency of email
● Always present in clients' inboxes
● Keep a regular cadence before the holiday
4. Step 2: Make sure your connections are legit
● Email deliverability is directly impacted by the quality of your email list
● Get rid of old email addresses
● Spam complaints can land your emails in the spam folder
● Make sure your list is up-to-date and accurate
● Bounce rate shouldn't go up to more than 2%
5. Step 3: Compile information about when recipients read your message
● Compelling offer and distribute it to a sizable email list
● Subscription patterns from before can help your marketing
● Send out email campaigns at optimal times
● Scheduling advertisements for Thursdays to affect consumer behaviour over
the weekend.
6. Step 4: Make sure your emails render properly on mobile
devices
● 42% of Black Friday e-commerce sales in 2021 were made on mobile devices
● Check how your email looks on mobile devices
● Take help of an email testing tool.
● Monitor how messages appear in various email clients (Gmail, Outlook, etc.).
7. Step 5: Acquire credible recommendations
● Use customer testimonials for prevent content repetition
● Gather social evidence
● Consumers view is the deciding factor for a customer for your product
8. Last but not least…
● Maintaining an email marketing strategy throughout the holidays
● Setting up some automated emails
● Plan in stone weeks before you send out
● Make a checklist
● Necessary tools should be included in your team's to-do list
