Content marketing is really just the art of communicating with your prospects and customers without having to sell to them.

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The Future of
Content Marketing
Lincoln Islam - Founder & Visionary at CodeRex.
Open Source enthusiast, Active contributor, Agency Owner
Find me at:
TW: @Coderexco
FB: @Niazlincoln
Email: lincoln@coderex.co

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What is Content Marketing?
Content marketing is really just the
art of communicating with your
prospects and customers without
having to sell to them.

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Greatest ROI
Encourages Trust And
Faith In Your Brand
Attract New Traffic &
Boost SEO
Helps You Build Relationship

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HISTORY OF CONTENT MARKETING
Brands started publishing
magazines including Michelin,
John Deer, and Procter and
Gamble
1895 2018
Content marketing enters the
digital age, largely made up of
blogs, ebooks,articles and
reports
97% of brands are using content
marketing. Video, Gif, blog,
editorial
2004

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KNOW THE STATS
2M 60
%
Trillion
s
CONTENT
There are over two million pieces of
content published daily
MARKETERS
60% of marketers are creating
something daily
EMAILS
Trillions of emails are being sent
annually.

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Challenging Time
Algorithm Changes
Rising ad costs
Overcrowded feeds

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FUTURE OF CONTENT MARKETING
VIDEO CONTENT IMMERSIVE CONTENT NATIVE ADVERTISING

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What is Live Video?
Live video is a form of video that is watched at the same
time that it’s filmed – like live television, but usually
through specific services made for it.

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Why Live Video?
● Higher Engagement
● Brand Transparency and Authenticity
● Interactive Intimate Connection
● Better ROI

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How can Live Video be used in
content?
Product
Launches/showcasing
Q&As
How to Entertainment

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What is VR?
A digital environment that replaces the user’s physical
surroundings.

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How to Create VR Content?
Live video Live photo
360 photo Panorama

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Live video with VR

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Live 360/photo/video
with VR
Immerse yourself in our interactive FieldCore Hall of Fame!

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What is AR?
Digital content that is superimposed over a live stream of
the physical environment.

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How to Create AR Content?
Creating an App
3D video 3D model

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What is Native Advertising?
“Native advertising” refers to a form of advertising in which
page visitors view an article that looks like standard
editorial content, but displaying branded content paid for
by a sponsor. Many might know it more simply as a
“sponsored article”.

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How to use Native Advertising?
Topic of Authority
Not Selling Product Personality

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KEYS TO THE FUTURE

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THANKS FOR YOUR
ATTENTION