11. Here’s our strategy.
1. Have an unforgettable domain.
2. Advertise your domain locally.
3. Get direct type-in traffic.
12. How it works.
Consumers hear or see
their area code + insurance
and they type it in directly –
bypassing search engines
and all of your competitors.
13. How’s this work again?
I’m in Denver, it’s 303.
Oh, it’s that simple.
What’s your area code?
Okay, so your domain would
be 303insurance.com
14. We have bad news
for most of you...
“You talkin’to me?”
23. Ingredients
1. Easy to say, easy to spell.
2. Impossible to forget.
Could you
ever forget
your own
area code?
24. Ingredients
1. Easy to say, easy to spell.
2. Impossible to forget.
3. “Just right” coverage area.
Zip code is too small.
State may be too big.
Area code just right.
25. Ingredients
1. Easy to say, easy to spell.
2. Impossible to forget.
3. “Just right” coverage area.
4. Perceived as local.
Here’s a company
in my area code!
26. Ingredients
1. Easy to say, easy to spell.
2. Impossible to forget.
3. “Just right” coverage area.
4. Perceived as local.
5. Perfect fit with mobile.
4 out of 5 consumers use
smartphones to shop.*
* comScore 2012
27. Ingredients
1. Easy to say & easy to spell.
2. Impossible to forget.
3. “Just right” coverage area.
4. Perceived as local.
5. Perfect fit with mobile.
6. Easy dot com address.
29. How memorable?
1. Remember anywhere – no pen!
2. Remember without Googling.
3. Remember from the radio.
4. Remember from the TV.
5. Remember from a newspaper.
6. Remember on a couch.
7. Remember with a fish.
31. Extra uses
1. Point to your existing website.
2. Point to a free quote landing page.
3. Point to your local blog.
4. Use for an agent finder site.
5. Or, an agent recruitment site.
6. Point to your mobile-only site.
7. Use to prevent your competitors
from getting their sweaty palms on it.
32. Added benefits
1. Improves search results.
2. Increases repeat business.
3. Says your business is 100% local.
4. Connects you with younger, more
mobile customers.