The document outlines Aubrey High's business plan to start an IT company called ABC IT located in Denver, Colorado. The plan details Aubrey's background and qualifications, the services ABC IT will provide, management structure, competitors, target markets, and 3-year financial projections which estimate $2.1 million in profit. Aubrey is requesting a $500,000 loan to launch the business.

1. Sophomore at Gibbon Public Schools

2.  Parents: Trent and Anna High
 Sister: Allie

3.  To go to a prestigious college
 Major in political law and minor in Computer
Science
 Have a successful career and family

4. Aubrey High, CEO Prepared on October, 2012
621 Court St. Gibbon NE 68840 Prepared by Aubrey High
Phone number: 308-216-1115 Copy: 1

5.  ABC IT, located in Denver CO by CEO Aubrey High
will be the leading IT provider in the area.
 We will specialize in small businesses, in home
services, and teaching people along the way
 It will be the only service who teaches the customer
how to prevent continuing problems.

6.  Technology growth is a huge opportunity for
my company
 My company is perfect for the market because
of the active and young demographic skew
toward high technology use.
 My fresh, ahead of the game, and current
outlook on the computer industry is what will
attract customers to our company.

8.  ABC IT is going to provide prompt, and cost
effective solutions to business or individuals
of any size. We will do this in a professional
and ethnical manner. Our company will take
pride in setting the standard for IT computer
solutions. We will stay ahead of the
competition by maintaining certifications
and training standards that will lead the way
in the ever changing IT environment.

9.  President/CEO – Aubrey High
 Oversee all functions of day to day activity
 Insure financial stability of the company
 Provide sound leadership
 Managers
 Networking
 Printer
 Programing
 Hardware
 Software

10.  There are many company's out there that will pose a
threat to my company such as:
www.seegee.com, up2speed Computer
Solutions, UpnRunning Computer Solutions, DBWS
Computer Solutions, and Synergy Computer Solutions.
With the previous companies one of them is
completely online and the rest of them are based solely
in Denver which are huge weaknesses for them.

11.  My company will surpass all of the other
company's by providing a all around good
quality of service. We provide a hometown
feel with service all over the country.

12.  My company will be successful because of the
great expertise of our staff. The way in my
business is ran will make it rise up and surpass
all other companies. We will have a family
orientated company, we will be teaching
people along the way which is something
most other companies do not do.

13.  My headquarters for my company will be
stationed in the highlands which is a very
stable region of Denver to start a business.
They are so stable that the current recession
has not affected them at all.
 The inside of my business will mostly we work
space, but the receptionists area will have the
country home feel to it to make
customers feel more comfortable.

14.  My company will need 2 servers which will be
$10,000 each. We will need 10 desktop computers
and 10 laptop computers which will cost us $80,000.
Company cars at $25,000 for each staff member.
Furniture at $60,000.
 My profits in three years would roughly be 1 million
dollars.
 In 5 years my company will be growing through out
the country, in 10 we will be nation wide.

15.  The companies I will need a relationships
with are
IBM, Apple, HP, Microsoft, Xerox, Lexmark, C
annon, and Sharp.
 I will need to have a relationships with the
local T.V. producers, national T.V.
producers, billboards, and radios.

16.  Strengths: Fresh ideas, strong
beginning, Different Service.
 Weaknesses: New, Small staff at first, starting
out from the bottom.
 Opportunities: Great location, Good
advertising, and excellent connections.
 Threats: Preexisting businesses, Corporate
businesses, People learning things on their
own.

17.  Our company will provide computer solutions
with both Apple and PC products. We will
teach our customers along the way so they
will learn how to do it themselves. Our
business will solve all
printer, server, network, and hardware issues.

18.  My target market for my company would be
large corporations, and individual computer
owners. Niche market would be small
business owners who don’t have an IT
department set up already.

19.  My competition in todays market is anybody
who has the ability to fix a computer. Mostly
all of the other companies out there who
think they can do the same thing as me. The
market is very technologically advanced
which makes people need our business. The
new technology that comes out almost daily
is proof of this and how it can directly affect
my company.

20.  When people think of my company they will
think of a honest, home town business with
large company abilities. ABC IT is my logo.
My brand will get around I will advertise it
everywhere.

21.  We expect 75% online and 25% allocations
with ROIs of 60% and 20% respectively
 I will to do most of my sales through the
office.
 My pricing will be incredibly reasonable but
will be able to make profit. More people at
less money.
 My name will be everywhere.
 I will continue to follow through with what I
say

22.  I will make sure I am very personable in order
to keep my customers.
 My company will offer deals and promos all
the time to keep people interested.
 I would get long-term sponsors country wide.
 We would like to stay in the positive media
light.
 We will be huge in networking both for us and
our clients.

23.  I will need a $500,000 loan. I will personally put
$100,000 in to the business. My monthly
payment would be $4,085.42 at %5.5.
 I need financial backing so I am ready to meet
the full demands of the customers at the time of
opening.
 I need to make $1,190,701.04 annually to break
even

24.  There will be $1,920,000 in revenue a year
 Employee cost is $800,000 annually
 Utility cost will be roughly $72,000 a year
 Insurance is $20,000 annually
 Advertising cost is $100,ooo per year
 Automobile maintenance is $100,000 a year
 Miscellaneous cost will be $50,000 annually
 Loan repayment is $48,701.04 per year
 Leaving a profit of $729,298.96

25.  My revenue in 3 years will be $5,760,000.
 Employee cost will be $2,400,000 in 3 years
 Utilities will be $216,000 for 3 years
 Insurance will be $60,000 in 3 years.
 Advertising cost in 3 years is $300,000
 Automobile maint. will be $300,000 in 3 years
 Miscellaneous costs will be $150,000 for 3 years
 Loan payment would be $146,103.12 in 3 years
 My profit in 3 years would be $2,187,896.88

26.  My first 10 years are going to be used to get a
good strong foundation and complete debt
reduction then after securing my financial
status I will then focus on my global strategy.

27.  My management team and I will do regular
training to stay up with the ever changing
market. We all will need to be caught up in
todays world so as we grow older we can still
help those customers younger than us.
 New employees will be taught on a visual
learning basis.

28.  My company will build with respectable
investors who will credit my company and
then my own customers will spread the word
for me.