The document instructs the reader to watch three YouTube videos about Abbey's message and its implications for business. It then asks the reader to discuss their thoughts on the message. Next, it instructs the reader to watch three more YouTube videos. Finally, it asks the reader to consider important elements for reaching Digital Natives with electronic messages, and how to compose a message that appeals to both Digital Natives and Digital Immigrants, including what medium to use and other considerations.

1. Please watch the following videos:
YouTube URL:
http://www.youtube.com/watch?v=7_zzPBbXjWs
YouTube URL:
http://www.youtube.com/watch?v=DHCxsPeLyQk
YouTube URL:
http://www.youtube.com/watch?v=X1Nh-eYNhxs
Before you watch the next videos, discuss your thoughts about
Abbey’s message(s) and their implications for the business
world and your place in it.
Now please watch the following videos:
YouTube URL:
http://www.youtube.com/watch?v=-0KqvieRgnU

2. YouTube URL:
http://www.youtube.com/watch?v=ozYez0I0Xs8
YouTube URL:
http://www.youtube.com/watch?v=n_9gI0B4nS4
Based on what you’ve read in the text about how business
messages can use Social Media and electronic messages,
consider what would be important when trying to reach Digital
Natives? List the important elements that should be considered.
If you wanted to use an electronic message that would appeal to
both Digital Natives and Digital Immigrants, how do you
compose a message that will reach both, and which medium or
media would you use? What are other things you would need to
consider?
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