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Managers should take time out to study the cultural
eccentricities of their business counterparts before attempting to
make contact with people in other countries. As Kinicki &
Williams state, "And you'll have to deal with managers above
and below you whose outlook is different from yours. For
instance, Japanese companies, with their emphasis on
correctness and face saving, operate in significantly different
ways from American companies" (p. 109).
Class: What would you think about a situation, for example, a
different culture where eye contact was a form of insult or
indignation? What other cues might you use to make your
assessment? Since the world is becoming a smaller place, this
may be a reality you might face at any time?

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