According to RevLocal, 72% of consumers who search for a local business visit a store within five miles of their original position, a statistic that proves the importance and efficacy of local search marketing.

1. LOCAL SEARCH
MARKETING
The Lifestyle Marketeer

2. How Local Search Marketing
Can Boost Small
Businesses
L
ocal search marke-
ting is best described
as the process of ‘pu-
tting your business
on the map’ in terms of online
local searches for a business
of a particular type. It can
also be described as a form
of search engine optimisation
that focuses on appearing in
the search engine results pa-
ges for any relevant searches.
According to RevLocal, 72%
of consumers who search
for a local business visit
a store within five miles
of their original position,
a statistic that proves the
importance and efficacy of
local search marketing.

3. Local search marketing
integrates the map function of
a search engine, optimising
search results for the local area.
Local search marketing in-
tegrates the map function of
a search engine, optimising
search results for the local
area. Google is particularly
good at local search marke-
ting, as businesses are listed
with geographical details
hours, ‘local search’ elements
make it easier for customers
to find or contact a business,
which often greatly improves
the customer experience.
72% of consumers who search
for a local business visit a store
within five miles of their original
position, a statistic that proves
the importance and efficacy of
local search marketing.
such as their address and
location on a map, offering
potential customers all the
information they will need if
they decide to visit.
By listing the phone number,
web address and opening

4. For further information about the essential elements
of a digital marketing strategy, visit The Lifestyle
Marketeer blog.