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LOCAL SEARCH
MARKETING
The Lifestyle Marketeer
How Local Search Marketing
Can Boost Small
Businesses
L
ocal search marke-
ting is best described
as the process of ‘pu-
t...
Local search marketing
integrates the map function of
a search engine, optimising
search results for the local area.
Local...
For further information about the essential elements
of a digital marketing strategy, visit The Lifestyle
Marketeer blog.
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How Local Search Marketing Can Boost Small Businesses

According to RevLocal, 72% of consumers who search for a local business visit a store within five miles of their original position, a statistic that proves the importance and efficacy of local search marketing.

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How Local Search Marketing Can Boost Small Businesses

  1. 1. LOCAL SEARCH MARKETING The Lifestyle Marketeer
  2. 2. How Local Search Marketing Can Boost Small Businesses L ocal search marke- ting is best described as the process of ‘pu- tting your business on the map’ in terms of online local searches for a business of a particular type. It can also be described as a form of search engine optimisation that focuses on appearing in the search engine results pa- ges for any relevant searches. According to RevLocal, 72% of consumers who search for a local business visit a store within five miles of their original position, a statistic that proves the importance and efficacy of local search marketing.
  3. 3. Local search marketing integrates the map function of a search engine, optimising search results for the local area. Local search marketing in- tegrates the map function of a search engine, optimising search results for the local area. Google is particularly good at local search marke- ting, as businesses are listed with geographical details hours, ‘local search’ elements make it easier for customers to find or contact a business, which often greatly improves the customer experience. 72% of consumers who search for a local business visit a store within five miles of their original position, a statistic that proves the importance and efficacy of local search marketing. such as their address and location on a map, offering potential customers all the information they will need if they decide to visit. By listing the phone number, web address and opening
  4. 4. For further information about the essential elements of a digital marketing strategy, visit The Lifestyle Marketeer blog.

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