Monday 15th September Professor Mark Griffiths mark.griffiths@ntu.ac.uk

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RAISING YOUR RESEARCH PROFILE:
A PERSONAL ACCOUNT
Dr Mark Griffiths
Professor of Gambling Studies
International Gaming Research Unit
Psychology Division, Nottingham Trent University
United Kingdom
mark.griffiths@ntu.ac.uk
THE WORLD OF ACA-MEDIA
Media performs a useful
service for academics.
It can:
 Stimulate research
into cutting edge
topics
 Provide publicity for
the academic, the
r e s e a r c h , t h e
discipline and the
academic's institution
 Provide immediate
rewards
 Help feed back into
academic process
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THE MEDIA CAN STIMULATE RESEARCH
INTO CUTTING EDGE TOPICS
 Content of newspapers and
broadcast media provides a
useful indicant of human
behaviour
 Media stories indicate what
people actually do, and what
editors believe people will find of
interest
 Many of my research areas were
begun from ideas generated by
the media (National Lottery,
scratchcard gambling, internet
addi c t ion, v a r ious online
behaviours, psychology of fame)
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…HAS LED TO A SIDELINE JOURNALISTIC CAREER!
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MY TOP TIP FOR RAISING RESEARCH
PROFILE – BE OPPORTUNISTIC!
• Here are two real
examples:
– Press conference
that went wrong
– A letter to a national
newspaper
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THE MEDIA CAN PROVIDE PUBLICITY FOR THE
ACADEMIC, THE RESEARCH, THE DISCIPLINE
AND THE ACADEMIC'S INSTITUTION
 Many academics say it is
not an academic's job to
generate publicity
 However, all universities
have Press and Public
Relations Office
 Publicity can help an
individual and/or their
institution in a number
of ways
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 Participants for research studies
 Gets your research known to potential funders
 Reputation and self-standing
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MEDIA EXPOSURE GENERATES
‘ADVERTISING VALUE’ FOR NTU
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REPUTATION AND SELF STANDING
 Being a media commentator in
a particular research specialism
raises one's own self-standing
in that particular research area
 Once you are on people's lists
they will come back to you
again and again - particularly if
you were good
 Invites from other places (e.g.
conference/seminar speaker
invitations) increase
 More articles published than by
not having a high media profile
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MEDIA PROVIDES IMMEDIATE REWARDS
 Waiting a year for a paper to
be published is not my idea
of a quick reward!
 In the media the reinforcers
can come thick and fast
 If you publish something in a
newspaper or a magazine, it
can be out within days/hours
 If you record something for
the radio or television, again
the result is often quite quick
- and if it is live it goes out
there and then
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INTERACTION WITH THE MEDIA CAN HELP FEED
BACK INTO THE ACADEMIC PROCESS
 Things from media that
fed back into academia:
 Changed perception of how
the media works/operates
 Self- presentation skills
 High productivity (fast and
furious/every second counts)
 Facilitation, comprehension
and unde r s tanding o f
information giving
 Communicating with people
 Patience
 Genuine teamwork
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HOW TO GET (AND INCREASE)
MEDIA COVERAGE
– Engage in profile raising activities
in the media (e.g. writing letters
to newspapers)
– Cap i t al i ze on ‘accidental ’
coverage
– Research into populist areas!
– Put out a press release/media
release
– Tie your research to known
events (e.g., World Cup)
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RESEARCH TIE-INS
 NTU World Cup Blog Site
 18 blogs over a six-week period
 Two TV interviews (Sky News, EM Today)
 Four local radio interviews
 Quoted in article in Daily Telegraph
 Quoted in article in Yorkshire Post
 Quoted in article in BBC News Online
 Editorial in Nottingham Post
 7 articles in local newspapers
 3 online news sites (AOL Sports,
Orange, Virgin Media)
 Numerous mentions on other blog
sites
September 15, 2014 27
THE BENEFITS OF BLOGGING
• Raised national/international
profile
• Increased media opportunities
• Blogs reprinted in other
magazines and publications
• Additional teaching resource for
students
• Blogs as forerunners for papers
and articles
• Dissemination of preliminary
results and new ideas
• Participant recruitment for
research
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‘THE CONVERSATION’ BLOG SITE
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BENEFITS OF RE-BLOGGING
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THINGS GOING WRONG CAN LEAD TO
FURTHER COVERAGE
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AND FINALLY…OTHER THINGS I DO!
 Magazine columns in
relevant trade press
 Proactive and reactive
journalism
 Articles in specialist
outlets
 Using same research
for multiple populist
articles
 Use Twitter, LinkedIn,
Facebook, etc. to
promote my research
 PR junkets
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22. 15/09/2014
18
TO SUM UP…
 Promoting your work via
the media and social media
can h e l p ra i s e your
research profile
 There are (potentially)
many benefits
 Relatively small outlay of
‘front ending’ can lead to a
much bigger return down
the line for both you and
the university
September 15, 2014 35