9. In current times we have ergonomic shoes to get us around. The traditional geta is very
unstable and unpractical for our fast paced, modern society. It is no longer a desired form
of footwear. The precariously high‘teeth’make them dangerous and exclude the older
generation from wearing them.
However the geta’s new simple design allows the shoe to be quickly and easily put on. We
have redesigned the shoe to be safer and more practical for the elderly. Changing the
‘teeth’from a horizontal orientation to vertical creates a much more stable base. The fabric
upper is more comforable than the hanao between the toes and allows the shoe to stay
on more easily. The new design is ideal for nipping into the garden or down to the local
shop. The geta is not indended to be worn for long distance, it is more of a convenience
shoe for short journeys.
Currently the majority of footwear is sold online, however,
elderly generations do not use the internet as much as
younger people. The shoes would be sold in retail locations
as these are the places where elderly people are most likely
to buy their shoes from.
The Geta will be promoted online through social media for
those who want to buy the Geta for themselves, elderly
friends or family. The geta will also be featured in
advertisement campaigns in magazines that use the elderly
as their target market.
Large and small specialised retailers
Chain stores
Festivals where promotion of the geta is possible
Clothing stores with Geta in their product range
Department stores
PROMOTION
USE
DISTRIBUTION
DISPOSALThe Geta is designed to be used by generations and passed
down through family and friends. The wooden base is durable
and will withstand the test of time. The upper fabric can be
changed without needing to throw away the whole wooden
base. This allows each user to personalise their geta by
choosing their own fabric.
10. Glue the two wooden teeth to the
wooden sole.
Attach the the shoe cover flap to the
underside of the padding (sew or
glue).
Glue the padding and cover to the
wooden sole.
INSTRUCTIONS
ASSEMBLY
Make the sole and teeth using the
technical drawings provided by cutting
and shaping the wood.
Cut and shape the padding out of blue
foam. Sand to shape the corners and
circular indent.
Choose a fabric with a japanese pattern
of your choice. Cut out the cover
template and use it as a stencil to draw
around and cut out the fabric. Stitch the
red sides together to create the 3D form
PARTS
1
2
3
1
2
3