The document discusses a social enterprise aimed at creating affordable, comfortable footwear for low-income elderly individuals in Thailand, particularly addressing common foot health issues such as flat foot and foot deformities. It outlines the challenges faced by this demographic, including the lack of appropriately sized and culturally suitable shoes that are affordable. The enterprise emphasizes a DIY approach to shoe design, utilizing minimal processes to reduce costs while ensuring the shoes meet the needs and preferences of elderly users.

1. FOOTWEAR
SOCIAL ENTERPRISE
for low income ELDERLY
By w.joobe@hotmail.com

2. Low income elderly age about 60-80 years old that
have good health and can walk without tool. They
still work for sustain life and get wage just enough for
food day by day. Heavy duty all life makes their foot
work hard. In any case they should have proper shoe
because they are old age.
TARGET
GROUP :

3. PROBLEM
:
Foot deformity
86%
Flat foot
40%
01 : Foot health problem
of Thai elderly
Foot pain
22%
Although there is a production of elderly shoe in
the present but Thailand still import from other
country and the size of that shoe not really fit in Thai
people foot.
02 : Substitute product are too expensive
for low income elderly

4. Difficult to wear
& get pain
Accustomed shoeAlways wear too
tight shoe.
Can not adjust size
and always too loose.
Bunion or
Hallus Valgus
Flat foot
PROBLEM
:

5. Secondary research
from Department of Rehabilitation
Medicine, Faculty of Medicine,
Chulalongkorn University.
Now it variable 2,000 bath. But it’s design
is not suitable for Thai culture and
environment. Some elderly tell that they don’t
like it’s style and it not fit for their routine.
“DIY and minimal process”
Case study :“Lifestraw”
Use low cost innovation design
to slashing cost 90%.
Footwear
30%
Elderly
40%
SE
30%
SCOPE OF
PROJECT :

6. NEED
:
Worry about accident such as slip and fall
Want to feel strong about material and component connection
Want to feel fit with foot while walk.
Sometime its material gets worse in quality, but they don’t know the time to
change.
They always use same style. They not concede to change although it’s free.
Worry about heel high.
Normally buy 50-150 baht.
Choose shoe that harmony with dress, it always be black, brown, and white.
Have many shoes for different occasion.
The style should not too old or young. Hope for medium.
They think that node on upper sole is foot massaging function.
They think to the feeling of free on toe.
They think that the stress on toe while walk is the cause of fatigued.
They think that tight shoe is firmly feeling.
Secure
Attractive
Knowledge
They wear sock for
- Keep warm on cold weather
-Keep clean when go out side.
-Protect hot in sunshine day.
Because of pain ,
sometime user step on
heel although it not
tight and difficult to
walk.
Females who use heeled-
shoes and tight foot wears
had the most frequent foot
pain (38.5% and 35.5%
respectively).
Still wear old shoe although
it’s worn out. Many elderly
always thinks their shoe is
comfortable. They don’t
want to change new one.

7. SIZE
:
No Foot
length
Foot
width
Arch
length
Shoe
number
1 20.5 8.335 15.35 34
2 21.5 8.625 16.05 35.5
3 22.5 8.915 16.75 37
4 23.5 9.205 17.45 38
5 24.5 9.495 18.15 39
6 25.5 9.785 18.85 40
7 26.5 10.075 19.55 42
Proportion of Thai elderly foot
When we get older foot length doesn’t change but foot
width are different.
Foot width = 2.39+(0.29 x FL), r=0.50
Arch length = 1.0+(0.7 x FL), r=0.93
Arch height = 0.9 cm.
Strap width > 1”
Skin Color =
15

8. BUSINESS
MODEL :
“ Support poor elderly right to reach
healthy product.”
Statement of company

9. BUSINESS
MODEL :
“ Support poor elderly right to reach healthy product.”
Product positioning

10. RESEARCH
:

11. RESEARCH
:

12. CRITERIA
:
01 : Six function
03: Limit of paying
04: Confidence in
accustomed thing
05: Confident in their
own lifestyle
06: Business vision
2.1 Easy to wear
2.2 Easy to manage in factory
2.3 Easy to clean
2.4 Easy to adjust size
02 : Simple
1.1 Closely fastened
1.2 Comfortable
1.3 for flat foot
1.4 For bunion
1.5 To protect toe
1.6 Reduce pressure
6.1 win-win situation between
stakeholder
6.2 minimal process
5.1 fit in target group lifestyle
5.2 variable(series)
4.1 reduce harm area between foot
and shoe
4.2 secure (Slip and fall)
4.3 Convenient channel to buy
product

13. FUNCTION
: “cheap and simple daily life elderly shoe
with six functions.”
P=F/A

14. DESIGN
DIRECTION
D1: Customize D2: Modify old shoe
D3: Modify waste material D4: DIY

15. Make more solid
- Fix some part
- Ready made
- Cheap
- Simple
- Easy to wear
- Six functions
DIY
Pros:
- Simple assemble
- Less glue
- User can adjust shoe shape
- Minimal process
Cons:
-hard for some elderly
- not durable.
- Usage case study
: Nanyang flip-flop( V symbol strap)
SELECT
DIRECTION
:
fit in social business
model
minimal process
durableaccustomed feeling
easy for elderly
D1: Customize
D2: Modify old shoe
D3: Modify wasted material
D4: DIY
“ So, develop DIY idea to be
more solid and ready made”.
DIY direction is the most
potential one because it fit in
vision of business model and
can use minimal process to
reduce cost . Although, it not
easy for elderly and not
durable but in the end, it can
adapt with other directions to
make more strong concept.

16. DESIGN
CONCEPT :
01: Develop from Lego concept
03: Develop from Weave concept
02: Develop from Origami concept
simple
for laterite area
secure
target group
lifestyle
reduce task
Analyze design concepts
Concept 02 is the most potential one to development.
Life style of target group will work around their home town
that always have soil, gravel, muddy and rough surface. So
shoe that have many part and difficult to clean are not
suitable to use in there. (concept 01 and 03) Shoe that simple
and durable is the one that have a few parts will have the
most secure to protect slip and fall of elderly. ( Concept 02)

17. CONCEPT
DEVELOP :
Develop mock up When foot move, this
area easy to be pain
Fingers easy to go outside.
Case study : material
and process
These forms are the most potential to develop.
Test

18. INSPIRA -
TION :

19. “Sketch directions of fastened.”
01: Ring 02: Velcro strap 03: Edge loop
04: Tie line 05: Use fitting 06: Weave
CONCEPT
DEVELOP :

20. Easy to tie in first
time
Easy to wear
another time
Easy to take offProtect foot sprained
Easy to takecare
01: Ring
02: Velcro strap
03: Edge loop
04: Tie line
05: Use fitting
06: Weave
Develop from “edge loop” and
“velcro strap” sketches.
Develop from “Use fitting” and
“tie line” sketches.
To develop concept design
CONCEPT
DEVELOP :
To make more value of mold, the sole
should be use in longtime by various
strap design. It’s must have function
for physical ability of elderly and their
convention task.
01:
02:

21. DEVELOP-
MENT :
Difficult to wear because strap lines
not stable and the head of shoe is
too high.
Develop sole size by test with
elderly who have fat foot.
And design the way to connect
strap that depend on fastened
feeling
Loose size.
Easy to tie in
first time
Easy to wear
in another
time
Easy to take
off
Protect to
sprained and
fall
Easy to
takecare
Develop from “edge loop”
and “velcro strap” sketches.
Develop from “Use fitting”
and “tie line” sketches.
Compare between 2 designs
Should be tie around
big toe bone line they
use to have in their
old shoe.

22. DEVELOP-
MENT :
Need space for big toe bone
when put on shoe.
Back color is normal
theme that always fit in
elderly dress style.
For elderly who don’t have
deformity foot problem, the
strap in this design is enough
to make them feel fastened
when walk.
Easy to tie in
first time
Easy to wear
in another
time
Easy to take
off
Protect to
sprained and
fall
Easy to
takecare
Develop from “edge loop”
and “velcro strap” sketches.
Develop from “Use fitting”
and “tie line” sketches.
Compare between 2 designs

23. REDUCE GLUE PROCESS
MATERIAL
& PROCESS
:

24. FINAL
DESIGN
:

25. FINAL
DESIGN
:

26. Proportion of Thai elderly foot
When we get older foot length doesn’t change but foot
width are different.
Foot width = 2.39+(0.29 x FL), r=0.50
Arch length = 1.0+(0.7 x FL), r=0.93
Arch height = 0.9 cm.
Strap width > 1”5
SIZE &
COLOR
:

27. No Foot
length
Foot
width
Arch
length
Shoe
number
1 20.5 8.335 15.35 34
2 21.5 8.625 16.05 35.5
3 22.5 8.915 16.75 37
4 23.5 9.205 17.45 38
5 24.5 9.495 18.15 39
6 25.5 9.785 18.85 40
7 26.5 10.075 19.55 42
SIZE &
COLOR
:

28. BUSINESS
MODEL
:

29. LOGO
DESIGN
:

30. PACKAGE
& LABEL
:

31. OVERALL
:
@THESIS EXHIBITION @ PLOY-SANG FESTIVAL_TCDC

32. The foot health supporter can reduce aging foot
problem that cause from improper shoe, physical or
environment effect and support low income elderly
who still work to sustain life to walk comfortable. It
will prevent injury from inappropriate shoe and slow
down degenerative process of senility foot.
SOCIAL
IMPACT
:

33. Adjust size in first time
W
Test and Walk
Put on and take off in another time
USAGE
:

34. - Be careful about harm seamless
- At less should have 2 layers and top
layer should soft about 30% when
stand on it.
- On both side should strong enough
to protect sprained.
- It’s good to think about air flow and
moisture but be careful of sand stuck
and it will cause of pain.
SUGGES-
TION:

35. THANK YOU