2. QUANTITATIVE RESEARCH
Quant itat ive research is about
a s k i n g fo r p e o p l e ’ s o p i n i o n s i n a
cer tain way so that you can
produce facts and stat ist ics to
help you, to get helpful and
stat ist ical results you need
survey people in large numbers
but to not make the surveys too
long for the people you are
surveying. The quest ionnaire
used for Quant itat ive research
u s u a l l y c o n s i s t o f “ c l o s e d ”
answers, meaning it only al lows
a person to choose from a few
choices. Also quant itat ive
research is used for get t ing
quick and smal l feedback.
Quantitative research link
http://moodle.salfordcc.ac.uk/pluginfile.php
?file=%2F33723%2Fmod_resource%2Fcont
ent%2F0%2FGaming%20Britain%20%28we
b%20version%29.pdf
3. QUALITATIVE RESEARCH
Qual i tat ive research is designed to
reveal an audiences behaviour and
percept ions that dr ive i t wi th
reference to cer tain issues and
topics. Qual i tat ive research consist
o f “ o p e n ” a n swe r s , me a n i n g t h a t i t
al lows a person comment using a
lot explanat ion of why they chosen
that choice i f they were to answer a
quest ionnai re.
Here I include a review of a game
c a l l e d “ D a r k S o u l s 2 ” w h i c h I u s e a s
an example of Qual itat ive research
as i t shows someone descr ibing in
great detai l on the good and bad
points of the game which al lows
fur ther improvement to the game
and to get people to purchase thei r
game.
Qualititative research videos
http://justinhargraves.com/EA-YOUR-MOM-
HATES-DEAD-SPACE-2
Dark Souls 2 Review
http://uk.ign.com/articles/2014/03/1
1/dark-souls-2-review
4. AUDIENCE PROFILING
Audience profiling is finding
out the profi le of your audience
before hand so you can put
across your message, say i f you
were producing a game and
wanted peoples feedback you
would give people demos of the
game to give you the ef fective
feedback that you need to
deliver the best result. , in
doing this al lows you make
improvements before
completion.
Here shows a graph of the
amount of male and females
who play farmville.
http://www.datagenetics.com/
blog/december12010/Fig_04.
png
5. GEO-DEMOGRAPHIC
Analysing and col lecting info
according to the location of
the customer or any other
data source. normally
referred to as "geographic
segmentation" is used mostly
in marketing, since
companies sel ling to
consumers would l ike to
know where their products
are sel ling the most so they
can increase the adver tising
and sales ef for ts at that
cer tain location.
http://3.bp.blogspot.com/-o-fSqlg3jKw/TX-
7e_PaAuI/AAAAAAAAAeI/DnzuuAijYmw/s1
600/NRS%2BSocial%2BGrade.jpg
6. DEMOGRAPHIC
Demographics are used by
governments, corporations
and non government
organizations to learn more
about a populations
characteristics for many
purposes, which include
economic market research
and pol icy development.
http://cdn1.tnwcdn.com/wp-content/
blogs.dir/1/files/2011/12/video-game-
console-usage-520x465.png
7. PHYSCOGRAPHIC
a Physcographic is an
analysis of consumer
l ifestyles to create a
customer profile. market
researchers conduct
Physcographic research by
asking consumers to agree
or disagree wi th activities,
interests and opinions.
http://bizshifts-trends.com/wp-content/
uploads/2013/10/psycho-thCA3MC74O1.
jpg?2462c9
