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Target Audience
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Marketing Plan
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Table of contents
02 Market analysis
04 Content plan
06 KPI overview
01 About us
03 Goals & strategy
05 Budget
Our company
Who are you? What market do you
focus on? Why do clients keep
choosing you? Here’s a paragraph
you can use to describe what makes
you unique. Tell a compelling story
about how your company was born
and how it has developed to become
what it is today
About us
01
Our goals
Short term
Our main goals now are to increase
sales through improved marketing
and customer outreach, optimize
operational processes to reduce costs
and increase efficiency and establish
a timeline for new products
Long term
The overall goal of the company is to
expand into new markets or
geographies, develop and implement
a strategy to reduce environmental
impact and increase sustainability
and increase market share
What sets us apart?
Always on time
We never miss a deadline. You can rely on us and rest
assured that your product will be ready on time
Out-of-the-box
Our out-of-the-box ideas are creative solutions that
challenge the status quo and provide unique value
Customer service
We focus on providing a high level of customer
service so that the experience is positive
Our guiding principles
Integrity
For a us, integrity means
operating with honesty,
trustworthiness, and strong moral
values. We commit to ethical and
environmental standards
Collaboration
We create an environment where
employees can work together
productively and efficiently to
achieve common objectives. It
involves sharing knowledge, skills,
resources, and ideas
Customer focus
We put customers at the center of
everything they do. We listen to
customer feedback and
incorporate it into decisions,
products and services
Innovation
Innovation is an integral part of
our company’s culture and is
essential for success. It means us
coming up with new ideas,
methods, and products that can
grow the business
Competitor analysis
Features
Compare features and
benefits of your product
Customer
feedback
Examine the feedback on
their products
Pricing
Analyze competitor’s
pricing and offers
Monitoring
Keep an eye on their
offers and launches
Emerging
trends
Identify emerging trends
in your industry
Organic
search
How are your competitors
optimizing their SEO?
5m 23s
Average reading time on our posts
New Instagram followers
We publish our content in different languages for
more reach
333,000
3 languages
123,945
New leads during last month
Market share
Here’s the market
share of our industry
Market share is the percentage of a
market that is controlled by a particular
company. It is calculated by dividing the
total sales revenue of a company by the
total sales revenue generated in the
entire industry
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Key actions items
1st quarter 2nd quarter 3rd quarter
Key action 1 Create detailed procedures
Monitor and review
process performance
Measure the processes’
effectiveness
Key action 2
Use data analytics
to gain insights
Develop strategies to
reduce waste
Stay up to date with new
technologies and trends
Key action 3
Invest in technology
solutions for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration
Key action 4
Focus on continuous
improvement
Ensure proper
management of
resources
Research best practises
from outside
What to show in a
mockup
1. Product/website description: A brief
overview of the product/website, including
its key features, dimensions, and materials
used
2. Features and benefits: A detailed
explanation of the features and how they
will benefit the user
3. Technical specifications: A list of the
product's/website's technical
specifications, such as dimensions, weight,
power requirements, connectivity options
and hosting platform
1
2
3
Buyer persona infographic
“This is a quote, words full
of wisdom that can inspire
anyone who reads them”
Sarah Hills
26 years old
New York (USA)
Marketing manager
Bio
Make a short description of
what a typical customer would
be. Be precise!
Personality
● Explorer, adventurous. Likes
the outdoors and camping
● Engaged on social media,
speaks for themselves
● Not easily influenced by ads
or social media
Motivations
Creativity
Ecology
Music
01
02
03
Pain points
Knowing your buyer persona’s
pain point will help you create
messages that are tailored to
their needs
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Understanding
Analyze and understand the
needs of your target audience
Conduct research
Research existing products in
the industry and analyze how
successful they are
Brainstorm ideas
Generate ideas based on user
feedback & research findings
Develop a
prototype
Create a basic version of the
product to show investors
Test for usability
Put the prototype through
rigorous testing processes to
ensure it meets requirements
Analyze feedback Analyze feedback
Market size overview
Outer circle
Include the total size of the market, which
represents the entire potential customer base
for the product or service
Middle circle
Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such as
demographics, geography, or specific needs
Inner circle
Indicate the current market size, which
represents the portion of the target market that
the company has successfully captured
$100M
$20M
$5M
Social media stats
Platforms with most users
Worldwide reach
Billion users
worldwide
XXX
Average time
spent
Xh min
Number of
platforms used
XX
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Country 1 users
XXX billion
Country 2 users
XXX billion
Case studies
Approach
● Preparing a set of posts and stories we can
share on Instagram to let more people know
about our brand
● We can get shared more and reach virality if
our content is attractive and easy to share
Instagram
giveaway
A product giveaway for
our second anniversary
Results
Increase in
shares
23%
Increase in
followers
80%
Increase in
clicks
+10%
Key takeaway 01
Content posted on weekdays is shared more
Key takeaway 02
We must design new content to keep new users
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Target Audience in your Marketing Plan by Slidesgo.pptx

  • 1. Here is where your presentation begins Target Audience in your Marketing Plan
  • 2. Contents of this template You can delete this slide when you’re done editing the presentation Fonts To view this template correctly in PowerPoint, download and install the fonts we used Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation Thanks slide You must keep it so that proper credits for our design are given Colors All the colors used in this presentation Icons and infographic resources These can be used in the template, and their size and color can be edited Editable presentation theme You can edit the master slides easily. For more info, click here For more info: SLIDESGO | BLOG | FAQs You can visit our sister projects: FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO
  • 3. Table of contents 02 Market analysis 04 Content plan 06 KPI overview 01 About us 03 Goals & strategy 05 Budget
  • 4. Our company Who are you? What market do you focus on? Why do clients keep choosing you? Here’s a paragraph you can use to describe what makes you unique. Tell a compelling story about how your company was born and how it has developed to become what it is today
  • 6. Our goals Short term Our main goals now are to increase sales through improved marketing and customer outreach, optimize operational processes to reduce costs and increase efficiency and establish a timeline for new products Long term The overall goal of the company is to expand into new markets or geographies, develop and implement a strategy to reduce environmental impact and increase sustainability and increase market share
  • 7. What sets us apart? Always on time We never miss a deadline. You can rely on us and rest assured that your product will be ready on time Out-of-the-box Our out-of-the-box ideas are creative solutions that challenge the status quo and provide unique value Customer service We focus on providing a high level of customer service so that the experience is positive
  • 8. Our guiding principles Integrity For a us, integrity means operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards Collaboration We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge, skills, resources, and ideas Customer focus We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services Innovation Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business
  • 9. Competitor analysis Features Compare features and benefits of your product Customer feedback Examine the feedback on their products Pricing Analyze competitor’s pricing and offers Monitoring Keep an eye on their offers and launches Emerging trends Identify emerging trends in your industry Organic search How are your competitors optimizing their SEO?
  • 10. 5m 23s Average reading time on our posts New Instagram followers We publish our content in different languages for more reach 333,000 3 languages
  • 12. Market share Here’s the market share of our industry Market share is the percentage of a market that is controlled by a particular company. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
  • 13. Key actions items 1st quarter 2nd quarter 3rd quarter Key action 1 Create detailed procedures Monitor and review process performance Measure the processes’ effectiveness Key action 2 Use data analytics to gain insights Develop strategies to reduce waste Stay up to date with new technologies and trends Key action 3 Invest in technology solutions for automation Establish control of spend and reduce overhead Foster an environment of collaboration Key action 4 Focus on continuous improvement Ensure proper management of resources Research best practises from outside
  • 14. What to show in a mockup 1. Product/website description: A brief overview of the product/website, including its key features, dimensions, and materials used 2. Features and benefits: A detailed explanation of the features and how they will benefit the user 3. Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform 1 2 3
  • 15. Buyer persona infographic “This is a quote, words full of wisdom that can inspire anyone who reads them” Sarah Hills 26 years old New York (USA) Marketing manager Bio Make a short description of what a typical customer would be. Be precise! Personality ● Explorer, adventurous. Likes the outdoors and camping ● Engaged on social media, speaks for themselves ● Not easily influenced by ads or social media Motivations Creativity Ecology Music 01 02 03 Pain points Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs
  • 16. Roadmap infographic Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Understanding Analyze and understand the needs of your target audience Conduct research Research existing products in the industry and analyze how successful they are Brainstorm ideas Generate ideas based on user feedback & research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes to ensure it meets requirements Analyze feedback Analyze feedback
  • 17. Market size overview Outer circle Include the total size of the market, which represents the entire potential customer base for the product or service Middle circle Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors such as demographics, geography, or specific needs Inner circle Indicate the current market size, which represents the portion of the target market that the company has successfully captured $100M $20M $5M
  • 18. Social media stats Platforms with most users Worldwide reach Billion users worldwide XXX Average time spent Xh min Number of platforms used XX Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Country 1 users XXX billion Country 2 users XXX billion
  • 19. Case studies Approach ● Preparing a set of posts and stories we can share on Instagram to let more people know about our brand ● We can get shared more and reach virality if our content is attractive and easy to share Instagram giveaway A product giveaway for our second anniversary Results Increase in shares 23% Increase in followers 80% Increase in clicks +10% Key takeaway 01 Content posted on weekdays is shared more Key takeaway 02 We must design new content to keep new users
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