The Make-A-Wish Foundation began in 1983 to grant wishes to children with life-threatening medical conditions between the ages of 2 1/2 to 18 years old. The Kentucky, Indiana, and Ohio chapter has granted over 12,000 wishes since starting. The foundation uses social media like Facebook, Twitter, YouTube, and RSS to stay connected with potential donors and volunteers and spread information about fundraising and volunteering opportunities. They have been very effective with almost 500,000 Facebook likes and over 142,000 Twitter followers.

1. +
Make-A-Wish
Foundation
By Leslie Brown

2. +
Make-A-Wish Foundation
Foundation
began all because of a 7
year old boy
KY,
IN, & OH chapter began in 1983
Chapter
wishes
has granted over 12,000

3. +
Their Mission?


Make-A-Wish… “Grants
the Wishes of Children
with Life Threatening Medical Conditions to
Enrich the Human Experience with Hope,
Strength, and Joy.”
Children must be between the ages of 2 ½-18 years old to
begin the wish process

4. +
Why I Chose Make-A-Wish
I
love their mission
I
love the work that they do
I
love the relationships created through the
foundation
I
love their impact

5. +
They’re Using New New Media!

Facebook

Twitter

YouTube

RSS availability

It’s important to have many options to stay in touch with as
many people as possible

While they still use e-mail and snail mail, these other sources
are crucial

6. +
Is New New Media effective?
 Yes,
they have almost 500,000 likes on
Facebook and over 142,000 followers on
Twitter
 They
successfully spread information about
events, fundraising opportunities, volunteer
opportunities, and more

7. +
Reflection…
 Overall,
they’re doing a great job using new new
media
 They
have many different audiences
 They
use their media sources frequently
 Only
possible change…individual chapters using
their own sources of media more often