The document summarizes a nonprofit organization's presentation on developing a steady donation stream through an "Adopt a Friend" program. It proposes having donors generate $2500 per month to support wildlife rehabilitation by fostering meaningful interactions between parents and children through virtual adoption experiences and ongoing engagement through a website, newsletter, and social media. The target audience is parents with children aged 3-12 who want to instill environmental values and positive nature experiences for their kids.

1. PAWS
FINAL PRESENTATION: GROUP 4
DEVELOPED BY:
TRAVIS HAY, AMY JERRETT, & LESLIE STEWART

2. A NONPROFIT IN A
CROWDED LANDSCAPE
A lot of need, A lot of asks
Funding can be erratic and unreliable

3. How do we secure a steady
donation stream?

4. ADOPT A FRIEND
PROGRAM
At target, donors will generate
$2500 per month for wildlife rehab

5. THINK • How do I have meaningful interactions with my child?
• What actually happens with my donation?
FEEL • Disconnected from my child
• Overwhelmed by number of non-profits and number of asks
• Want positive change and to be close with the environment
DO • Seek to instill in my child respect and love for nature
• Seek to pass along good stewardship principles to my child through education,
giving back, and active experiences
• Active on social media
AUDIENCE
Parents (aged 30-49) of children aged 3-12 years

6. MOTIVATED TO ACT
OUR AUDIENCE

16. CONTINUOUS ENGAGEMENT
FOSTERING A #COMMUNITY
WEBSITE
CAMPAIGN HQ
WEEKLY
NEWSLETTER
EMAIL WITH STORY SNIPPETS
THAT LINK TO BLOG
SOCIAL MEDIA
SNAPCHAT, INSTAGRAM,
FACEBOOK, TWITTER

17. QUESTIONS?