Innovation day 2012 7. joris kruse - load - 'how to integrate new media technology in your value proposition'

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Innovation day 2012 7. joris kruse - load - 'how to integrate new media technology in your value proposition'

  1. 1. CONFIDENTIAL Media technology in your value proposition Joris Kruse LOAD October 26th 2012 Slide 1
  2. 2. A VERHAERT PARTNERSHIP
  3. 3. BIG DATA INTERFACING Mobile interfacing Through the analysis of Web Data and Social Media feeds around global or specific topics (e.g. sentiment about a brand), we represent live data via easy&appealing graphic dashboards. Ability to find influencers and track comments. CLIENTs
  4. 4. How to integrate new media technology in your value proposition
  5. 5. c’est ne pas une telephone
  6. 6. Connected technologies = The number one opportunity
  7. 7. because of the abilities
  8. 8. Succesfull Product
  9. 9. Connected product Convergent system
  10. 10. moving from physical products with communication towards integrated services.
  11. 11. apple views themselves as a software company
  12. 12. UNDERSTANDING THE FUTURE LANDSCAPE OF YOUR DNA GLOW from the core
  13. 13. Connected technologies enable, support and embed your business model.
  14. 14. What is a product today
  15. 15. product in the web
  16. 16. web in the product
  17. 17. hybride products
  18. 18. The greatest thing the ipad did Was help people imagine what the web should look like
  19. 19. the browser is shifting
  20. 20. we are shifting in the browser
  21. 21. Digital offers both the flexibiliy in format, time and opportunity to build relationships that companies need in order to connect with people through a rich, deep, meaningful value proposition
  22. 22. Best practises
  23. 23. We are stuck as the rest of them we are no better than the record or publishing industry
  24. 24. Connectivity strategy
  25. 25. Today
  26. 26. Today
  27. 27. Today
  28. 28. Tomorrow
  29. 29. So what happens when the device that records your medical status is the same device you use to update your social connections
  30. 30. Building Blocks for integrated services
  31. 31. big data eco-system Sensors hard & software Data Analytics Big data interfacing Data Aggregation Data feeds Partner Programs Data Crawling Dynamic Social Data Unstructured Data
  32. 32. device management
  33. 33. native
  34. 34. Distribution
  35. 35. Connectivity
  36. 36. cloud
  37. 37. humanities
  38. 38. businessmodeling and roi SaaS
  39. 39. Connectivity strategy connected product development connected product development connected product development connected services matrix definition Time ‘app’ prototyping applications demonstration Interfacing implementation new products development Digital products development
  40. 40. Start building
  41. 41. Steps to take connected services matrix applications Demonstration •step 1 connected services matrix •step 2 Applications and demonstrations •step 3 Interfacing and implementation (hard and software) Interfacing and implementation
  42. 42. 1 Definition services Matrix •- Glow from the core •- Business model and ROI •- Definition data ecosystem •- Definition services assets and stake holders connected services matrix
  43. 43. 2 Applications connected product development applications •- design and protocols •- Humanities and social mechanics • (gui, Api, machine to machine) (Gamification, crowdsourcing, profiling, webcare etc)
  44. 44. 3 Interfacing connected product development •- Distribution •- (mobile) device management •- Cloud management •- apps and Hardware design • interfacing
  45. 45. First step: Definition connected services Matrix
  46. 46. setup a lean ‘App’ prototyping platform
  47. 47. ROAD MAPPING AND PROTOTYPING hand in hand
  48. 48. A VERHAERT PARTNERSHIP
  49. 49. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new-growth strategies for our clients. October 26th 2012 Netherlands European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)633 666 828 willard.vanderheijden@verhaert.com More at www.verhaert.com

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