1. What kind of media institution might
distribute your media product and
why?
2. ■ We wanted a professional minor company, not a major one like “Disney” so the institution that might
distribute my media product would be “Film 4”.
■ Firstly Film 4 is an British company. Due to the British culture of our video it would be appropriate to
distribute it too the same country. For example the similar looking schools, surroundings and British
actors.This would also save money if we were to try to produce it abroad because your not guaranteed
the ratings will be good in other countries.
■ Furthermore they have distributed a film called “Street dance” which attracted similar primary and
secondary audiences to ours so they already have a similar audience watching their films.This would be
beneficial to our final product because our film is similar to what they have done with previous films. Our
film also wouldn't’t be able to compete with more, well know films due to the budget.
■ They are also known for low-budget films but still produce popular films.They are well know so although
our film didn't’t cost much as there was not any expensive effects to make it could prove to be popular if
they distribute it.We wouldn't’t need a big company to promote it any further.
■ Film 4 is also available on normalTV channels so it can have more access for our audience who cant afford
to go to the cinema to watch it. Also is it was played at various times after it was released the popularity
would keep up if it continued playing onTV. Moreover it is also available on demand which offers even
more access. Furthermore they have a separate channel for HD which encourages people to watch film in
a better definition so they are more likely to watch it if its better quality.
■ As a company it has not been running that long which means all the films are fairly recent which will
appeal to our audience as they are of the younger audience- however it still is a very well know company.
This means they will be aware of this company which encourage them to watch films they distribute.
