4. carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability Subject 6 . Methods and tools for System Design for Sustainability learning resource 6.1 MSDS Method for System Design for Sustainability

5. CONTENTS . a resume of System Design for Sustainability . MSDS: method, approach and phases . MSDS main tools . overview of the MSDS method

6. SYSTEM DESIGN FOR SUSTAINABILITY A DEFINITION “ the design for eco-efficiency and social equity and cohesion of the system of products and services that are together able to fulfil a particular demand of (customer) “ satisfaction ”, as well as the design of the interaction of the stakeholders directly and indirectly linked to that “satisfaction” system (or value production system) ” [VEZZOLI, 2010]

8. BASED ON THESE METHODS/TOOLS ... MEPSS, UE RESEARCH van Halen, Vezzoli & Wimmer, Methodology for product service system innovation, Van Gorcum, Assen, The Netherlands, 2005 D4S, UNEP RESEARCH Tischner, Vezzoli, Product-Service Systems; Tools and cases Design for Sustainability, UNEP/TU Delft, 2009 HiCS, EU RESEARCH Manzini, Collina & Evans, Highly Customerised Solutions, Cranfield University, 2006

10. MSDS: PHASES OBJECTIVES STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION Gaining the information needed to facilitate the generation of sustainable ideas and scenarios for system innovations Producing a “catalogue” of promising strategic possibilities, i.e. a sustainability design-orienting sceanario and/or a set of promising ideas Defining and designing one or more system concept potentially sustainable Developing the most promising sustainable system concept in a detailed version necessariy to its implementation Producing the documents for the external communication of the solution’s characteristics (general characteristics but above all the sustainability ones) ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION /PROCESSES

11. MODULAR METHOD : 1. enabling to START up the process at any phase 2. enabling to use a SELECTED set of processes and tools 3. Enabling to work on one, two or all the sustainability DIMENSIONS MSDS: MODULAR APPROACH ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES

13. SUSTAINABILITY DESIGN-ORIENTING (SDO) TOOL orientate system design process towards sustainable solutions (environmental, socio-ethical, economic)

14. visualise (only) key interactions in relation to sustainability criteria INTERACTION (SUSTAINABILITY) STORY-SPOT

15. SYSTEM MAP design (co-design) and visualise the structure of the system, describing actors involved and their interactions

16. INTERACTION TABLE (STORY-BOARD) design (co-design) and visualise the functioning of the system in time: the narrative (story) of the front-desk (with the clients) and back-stage interactions (between other stakeholders)

17. SATISFACTION OFFERING DIAGRAM visualise (design and co-design) the satisfaction offered by the system, and how this is delivered to the user/customer

18. STAKEHOLDERS MOTIVATION MATRIX design (co-design) and visualise the motivations that actors have in being involved in the system

19. 7. SOLUTION ELEMENTS design (co-design) visualise the elements (products, services, labour) needed to the system, and who , among the system stakeholders, has to design/ produce/deliver such elements

20. OVERVIEW OF THE MSDS METHOD

21. STRATEGIC ANALISYS Identify the sustainability design priorities MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

22. . ENVIRONMENTAL/ SUSTAINABILITY PRIORITIES DEF. . tool: SUSTAINABILITY DESIGN-ORIENTING / PRIORITY DEFINITION qualitative assessment ( report) of the existing system supported by a set of checklists for a (for each criteria) priority identification among criteria: No, Low, Medium, High

23. Generate sustainable-focused ideas on a stakeholder system intaractions EXPLORING OPPORTUNITIES MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

24. . GENERATE “ENV./SUSTAINABLE IDEAS” BY BRAINSTORMING . tool: SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT guidelinees at system level (for each criteria) typed emerged system ideas (for each criteria)

25. . GENERATE SOCIOETHICAL/SUSTAIN. IDEAS” BY BRAINSTORMING . tool: SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT guidelinees at system level (for each criteria) typed emerged system ideas (for each criteria)

26. Design and formalisation of the system concepts SYSTEM CONCEPT DESIGN MULTIMEDIA REPORTING: OVERALL QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

27. . tool: SATISFACTION OFFERING DIAGRAMM

28. . tool: SYSTEM MAP

29. . tool: INTERACTION STORY BOARD

30. F. INTERACTION STORY BOARD . PRODUCT AND SUPPORT-PRODUCT CONCEPTS

31. check and visualise achieved sustainability improvements/worsening MULTIMEDIA REPORTING: OVERALL QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION SYSTEM CONCEPT DESIGN MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

32. . CHECK IN PROGRESS CONCEPT ENVIRONMENTAL/SUSTAINABILITY . tool: SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT improvemnts levels definition per aech criteria: -, =, +, ++ qualitative assessment of the concept improvements (for each criteria) as compared with the existing system supported by checklists

33. . VISUALISE CONCEPT ENVIRONMENTAL/SUSTAINABILITY POTENT. . tool: SUSTAINAB. DESIGN-ORIENTING / ENVIRONMENTAL RADAR visualisation concept improvement (for each criteraia) visualisation of existing system priorities (for each criteraia) IMPROVEMENT… text synthethising improvement (for each criteraia)

34. development of the system organization MULTIMEDIA REPORTING: OVERALL QUALITIES SYSTEM DESIGN (AND ENGINEERING) MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

35. H. SYSTEM MAP (DETAILED) . tool: SYSTEM MAP

36. . SATISFACTION OFFERING DIAGRAMM

37. . tool: INTERACTION TABLE

38. Check and visualise the achieved sustainability improvements MULTIMEDIA REPORTING: OVERALL QUALITIES MULTIMEDIA REPORTING: STAINABILITY QUALITIES ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION SYSTEM DESIGN (AND ENGINEERING) ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

39. . ( up-date ) CHECK SYSTEM ENVIRONMENTAL/SUSTAINABILITY . tool: SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT up-date improvemnts levels definition per aech criteria: -, =, +, ++ up-date qualitative assessment of the concept improvements (for each criteria) as compared with the existing system ( checklists )

40. . ( up-date ) VISUALISE SYSTEM ENVIRONMENTAL/SUSTAINABILITY . tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR up-dated visualisation concept improvement (for each criteraia) IMPROVEMENT… up-date text synthethising improvement (for each criteraia)

41. . tool: SUSTAINABILITY DESIGN-ORIENTING / RADAR . ( up-date ) VISUALISE SYSTEM SOCIOETHICAL/SUSTAINABILITY up-dated visualisation concept improvement (for each criteraia) IMPROVEMENT… up-date text synthethising improvement (for each criteraia)

42. . tool: SUSTAINABILITY INTERACTION STORY-SPOT