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4.2 system design for social equity vezzoli 14-15 (23) (n)

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4.2 system design for social equity

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4.2 system design for social equity vezzoli 14-15 (23) (n)

  1. 1. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy course System Design for Sustainability subject 4. System design for social equity and cohesion learning resource 4.2 System design for social equity and cohesion carlo vezzoli politecnico di milano . DESIGN dpt. . DIS . School of Design . Italy Learning Network on Sustainability (EU asia-link) Learning Network on Sustainabile energy systems (EU edulink)
  2. 2. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy CONTENTS . Design for social equity: main approaches . System Design for social equity and cohesion: a definition . System Design for social equity and cohesion: approaches/skills . Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources . System Design for social equity and cohesion: methods/tools . System design for sustainability: an emerging role
  3. 3. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy if and how various forms of social inequality are directly addressed in the design process DESIGN FOR SOCIAL EQUITY AND COHESION: A GENERAL FRAME
  4. 4. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy … avoiding the risk to be merely moralistic, is there an effective (operative) role? SOCIAL EQUITY …. is there a role for the design?
  5. 5. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION . product design for basics needs in low-income contexts (i.e. design for BOP) . SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION
  6. 6. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy RESEARCH HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY: [LeNS book: “PSS design for Sustainability”, Greenleaf, 2014] 1. S.PSS AN OPPORTUNITY EVEN FOR LOW AND MIDDLE-INCOME CONTEXTS (FOR ALL) 2. S.PSS APPLIED TO DE IS PROMISING APPRACH TO DIFFUSE LOCALLY-BASED AND SMALL SCALE SUSTAINABILITY IN LOW/MIDDLE-INCOME (ALL) CONETXTS
  7. 7. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy “the design of the system of products and services that are together able to fulfil a particular customer demand (deliver a “unit of satisfaction”), based on the design of innovative interactions of the stakeholders (directly and indirectly linked to that “satisfaction” system) where the economic and competitive interest of the providers continuously seeks both environmentally and socio- ethically beneficial new solutions” [LeNS book: “PSS design for Sustainability”, Greenleaf, 2014] SYSTEM DESIGN FOR (SOCIAL EQUITY AND COHESION) SUSTAINABILITY: A DEFINITION
  8. 8. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system SYSTEM DESIGN FOR (SOCIAL EQUITY AND COHESION) SUSTAINABILITY: APPROACHES/SKILLS
  9. 9. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy H. SYSTEM MAP (DETAILED) STAKEHOLDERS SYSTEM MAP
  10. 10. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after both socio-ethical and environmentally new beneficial solutions SYSTEM DESIGN FOR (SOCIAL EQUITY AND COHESION) SUSTAINABILITY: APPROACHES/SKILLS
  11. 11. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions NOT ALL SYSTEM INNOVATION ARE SOCIO- ETHICALLY SUSTAINABLE! C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after both socio-ethical and environmentally new beneficial solutions
  12. 12. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [ADOPTED BY POLIMI-DIS WITHIN LeNS]
  13. 13. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE EMPLOYMENT/WORKING CONDITIONS DESIGN FOR, system stakeholders’ interactions fostering/improving for economic/competitive reasons, EMPLOYMENT/WORKING CONDITIONS (within the enterprise)
  14. 14. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place
  15. 15. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, A RESPONSIBLE AND SUSTAINABLE CLIENT/END- USER CHOICE OR BEHAVIOUR (with different grade of involvement)
  16. 16. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy FAVOR/INTEGRATE THE WEAK AND MARGINALIZED DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, LIFE QUALITY IMPROVEMENT OF (more or less integrating): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)
  17. 17. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE SOCIAL COHESION DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures
  18. 18. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy EMPOWER/ENHANCE LOCAL RESOURCES DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, REGENERATION AND EMPOWERMENT OF LOCAL ECONOMIES BY ENHANCING BOTH HUMAN AND NATURAL RESOURCES
  19. 19. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT stakeholder interaction guidelines (criteria related)
  20. 20. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy FOR DECISION MAKING (DESIGNING) identify the (socioethical) design PRIORITIES: > CRITERIA relevance (relative) per system type > most promising stakeholders’ INTERACTIONS types (criteria related GUIDELINES) INTERRELATIONS BETWEEN SOCIO-ETHICAL CRITERIA (AND RELATED GUIDELINES) FOR A GIVEN SATISFACTION SYSTEM: - some have HIGHER RELEVANCE than others - can be SYNERGETIC or NOT
  21. 21. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT qualitative identification of criteria prorities (exixsting system)
  22. 22. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy Design4Sustainability Step by step approach [see Tischner & Vezzoli, 2009] METHODS MEPSS, MEthodology for Product Service System development [see van Halen et al. 2005] Story board Offering diagram Interac tion table SDO toolkit B l u portfoli o diagram TOOLS DESIGN Product-Service System Design for Sustainability [see Vezzoli et al., tbp 2012] Offering diagram SDO toolkitStory board Interac tion table few methods/tools developed to orientate system design towards sustainable solutions: [for such new skills] NEW METHODS/TOOLS
  23. 23. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS) METHODS/TOOLS BY LeNS: SDO toolkit: environmental system design orientation on-line use, free access:www.lens.polomi.it free download open: www.lens.polimi.it > tools STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION MSDS PHASES/PROCESSES ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK DOCUMENTS EDITING

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